leads to the necessity of continual upgrading and innovation of both the staffs and technology in the company. As Coca-Cola sells and distribute drinks worldwide, every increase or decrease in the selling price of their products will have a major effect on their net income. 2) Main Issues From the case study of “Coke Sued for ‘Deceptive’ Vitamin Water Claims”, our group has identified and
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CONSUMER ACCEPTANCE AND CONTINUANCE OF ONLINE GROUP BUyING WENG MARC LIM Monash University Selangor Darul Ehsan, Malaysia DING HOOI TING Universiti Teknologi Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through
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The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths
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Introduction: This paper reviews macroeconomic causes of financial crisis in 2008. The economist had difficulty for seeing the systematic risk because of the unregulated new financial instruments such as credit default swap and derivatives securities. The Federal Reserve Bank was responsible for the financial crisis due to large amount of money flow in the United States. Thus, US needed to implement the monetary policy in order to overcome from the financial crisis. This paper drafted the causes
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CHAPTER - 1 INTRODUCTION Shopping malls are the places where consumer can purchase products even it is planned or unplanned purchase. These stores trade thousands of commodities daily and customers are consuming these commodities at the cost of their revenue. It only dependents on the profits or income of the person, that to what extant and how many times he or she stopover for shopping with stores to purchase products. It is generally seen that punchers buy products which they have not
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Marketing Management Preparing the literature: * Summarize the paper and discuss its core findings * Explain and define the core concepts (study variables) * Describe the contribution of the study (take away message) * Explain the reasoning/processes underlying the core predictions / hypotheses Analyse the research strategy * How did the authors attempt to answer their research questions? * What are the advantages/disadvantages of these strategies? * Put
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Lane Bryant (Electronic Retailing) Lane Bryant was established by Lena Bryant in 1904 with the first branch located in New York City on the fifth avenue. It expanded into Chicago in 1915 with the inclusion of a retail store and mail order catalogue. The company later expanded its product portfolio to include a greater focus on plus-size fashion in 1923. It was acquired in 1982 by Limited Inc and later in1999 by Charming Shoppes Inc for $335 million. Charming Shoppes was purchased in 2012 by Ascena
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to change the way people communicate in the present and the VoIP revolution may be compared with mobile revolution of last years. VoIP is a new technology that has influenced our lives in these ways: political, social, economical, and through the media. The first telephone system was introduced back in the 1870s by the inventor Alexander Graham Bell. He had designed a device that could transmit speech electrically from one point to another. As time evolved, the telephone went through numerous changes
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Confectionary Marketing Executive summary In this analytical and investigative piece that determines the reason for chocolate consumption, how consumer behaviour affects companies and strategies used to overcome any possible conflict. It determines that consumers play a huge role in a company’s achievement and popularity this is what they persuade as ethically right. Firstly it begins by analysing the confectionary industry and then analysis of Cadbury and the leading confectionary corporation
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influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. A Little Bit of History Walter Elias Disney founded the Walt Disney
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