Table of Contents 2.1 Recommend with justification, appropriate actions to overcome the identified weakness in business: 2 For marketing: 2 For production: 3 For financial: 4 For human resources: 5 2.2: Analyse ways in which existing performance can be maintained and strengthened: 7 1. Pricing consideration: 7 2. Building a brand: 7 2.3: Recommend with justification, new areas in which the business could be expanded: 10 For market development: 11 Product Development 11 Diversification
Words: 3342 - Pages: 14
Market Development – selling more of the same things to different customers - Product Development – selling new products or services to the same customers - Diversification – selling new products or services to different customers Using Ansoff’s matrix, business owners can evaluate each of the growth strategies in turn to assess which is likely to result in the best possible return. Market Penetration Market penetration is the easiest way to grow in an expanding market. However, it becomes more
Words: 3169 - Pages: 13
within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector. Growth strategies The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them
Words: 1568 - Pages: 7
Ansoff’s Matrix Ansoff’s product/market growth matrix is a marketing tool that suggests a business’s attempts to grow depends solely on whether it is going to market a new or existing product in a new or existing market. Marketing Penetration Market Penetration has to deal with an existing market with an existing product. This is because people want to purchase this product, there are a lot of suppliers supplying this product and this would be a competitive market where you are entering.
Words: 455 - Pages: 2
THEODORE DREWLO May 26, 2015 WERNER HEISENBERG FISSION AND FUSION NEUCLEAR REACTIONS MR. SAIYAN Werner Heisenberg was a German born in 1907 that was a theoretical physicist who made foundational contributions to quantum theory. He is best known for the development of the matrix mechanics formulation of quantum mechanics in 1925 and for asserting the uncertainty principle in 1926, although he also made important contributions to nuclear physics, quantum field theory and particle physics. He was
Words: 544 - Pages: 3
|[pic] |Course Syllabus | | |College of Social Sciences | | |PSY/405 Version 2 | |
Words: 1554 - Pages: 7
Chapter 14 Factor analysis 14.1 INTRODUCTION Factor analysis is a method for investigating whether a number of variables of interest Y1 , Y2 , : : :, Yl, are linearly related to a smaller number of unobservable factors F1, F2, : : :, Fk . The fact that the factors are not observable disquali¯es regression and other methods previously examined. We shall see, however, that under certain conditions the hypothesized factor model has certain implications, and these implications in turn can be
Words: 6747 - Pages: 27
Subsidiaries’ role and contribution in the creation of new firm-‐specific advantages (FSAs) Carlotta Assetta – Student Number: 11112980 ABSTRACT This paper attempts to more precisely delineate the MNEs subsidiaries’ role and contribution to new firm-‐specific advantages development. I present a new framework
Words: 3228 - Pages: 13
|[pic] |Course Syllabus | | |College of Social Sciences | | |PSY/405 Version 2 | |
Words: 1345 - Pages: 6
different perspective exists and how they can fit together. Its more of a taxonomy than a framework. The easiest way to understand the Zachman Enterprise architecture framework is to view it as a classification scheme represented visually as a table or matrix, with 30 boxes or cells organized in to six columns. Each cell represents a unique mode and can be described using its own technique such as flowchart, entity -relationships diagram. The framework basically explains how cells in different columns
Words: 1766 - Pages: 8
