Ansoff’s Matrix
Ansoff’s product/market growth matrix is a marketing tool that suggests a business’s attempts to grow depends solely on whether it is going to market a new or existing product in a new or existing market.

Marketing Penetration
Market Penetration has to deal with an existing market with an existing product. This is because people want to purchase this product, there are a lot of suppliers supplying this product and this would be a competitive market where you are entering.
TESCO
Indesit Washer/Dryer machine is an existing product in an existing market and it belongs to Market Penetration. Tesco promotes this product on their website, clubcard program, billboards and through post. Tesco promote this product on their website by having it posted in the washer/dryer section of their website so that when customers are searching they are able to find that exact product and other similar products. This is a good method of promotion for Tesco because there’s a majority of people that prefer to shop online for products like these because it’s less of a hassle. Tesco also promote this product on their clubcard program. This is done because Tesco collects the customer’s information about their purchasing history and then they analyze this. They are not able to figure out which customers on the clubcard program had previously purchase a washer/dryer before in the past and would be looking to purchase a new one or which customer may be likely to purchase a washer/dryer for a new home they are building. Tesco will then go on to send posts and emails to their customers on the clubcard program making them aware of the sales of washer/dryers that may be suitable to them. This is good because it notifies their customers that they are selling a product they might need which will allow them to get the product sold quicker than their competitors which is important