successfully adopted both the regional as well as the global approach towards locating its production facilities and exploiting locational advantages is the automotive industry which has been predominantly driven by multinational corporations (MNCs) originating from the United States, Japan and Germany. The expansion of the production activities of these MNCs, particularly those originating from Japan, into the economies of East Asia over the past two decades
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GENERAL MOTORS STRATEGIC CHANGE AFTER SURVIVING BANKRUPCY WORD COUNT: 2726 INTRODUCTION The World Health Organization (WHO) attributes roughly 1.2 million deaths and 39 million injuries to traffic incidents each year (Peden et al., 2002).Two major challenges automobile companies face are enhancing the safety and fuel efficiency components of their vehicles, while there has been significant advancement in these components over the past decades, consumers still demand and want better, safer
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enhance market acceptability, each product /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about
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and Financial Crisis over the Automotive Industry in Developing Countries UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION RESEARCH AND STATISTICS BRANCH WORKING PAPER 16/2009 Impact of the Global Economic and Financial Crisis over the Automotive Industry in Developing Countries Peter Wad Copenhagen Business School UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2010 This paper was prepared by Peter Wad, UNIDO consultant and backstopped by Nobuya Haraguchi, UNIDO
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A Brief History of General Motors (GM) General Motors Corporation is the predecessor of today’s General Motors Company. It was founded in the early 1900’s, a time when the infant auto industry teemed with thousands of companies, large and small (Author Unknown). Billy Durant, GM founder invested in Buick in 1903 after which he assembled the company that became GM. He incorporated GM in September 16, 1908. Durant included Oldsmobile, Cadillac, and Pontiac into the family within a few years after
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The Toyota Global Vision Akio Toyoda President Toyota Motor Corporation 1. Thank you for taking the time to be with us here today. I will take this opportunity to describe for you our newly drafted Toyota Global Vision. 2. The word “vision” conjures notions of quantitative targets for things like sales and operating income in some sort of time frame. What we have prepared is a vision of a different kind. We have sketched the outlines of the kind of company that we want to be. We have identified
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Humen resourse ASSESSMENT COVER SHEET |Student’s name |(Surname) |(Given names) | |ID number | |Phone | | |Unit name | |Unit code |
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The first prototypes of automobiles came into being in late 19th century. North America, Europe, Asia together have contributed significantly to production and organization of automobile industry throughout the 20th century. These innovation have made the automobile industry competitive. The automotive industry is dynamic and large. It provides jobs to many people especially in industrialized economies, approximately 1 in 10 people are employed
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Riding high on economical revival in many developing countries in Asia and Europe, the industry’s global output touched 64.6 million vehicles in 2005. But with a downward slide in market share, the Big Three was fast losing their dominant position to Toyota, Honda, and Nissan, thereby setting the ground for the emergence of New Six. Meanwhile UK, served as the single largest customer for European auto-makers. Japanese players were the leaders in the light vehicle market and hybrid market. China and India
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History Since the Ford Motor Company’s incorporation by Henry Ford in 1903, its strategic focus has remained on automobile design and manufacturing. Up until 1970, competition was from the two other manufacturers making up the Big Three Automakers; General Motors and Chrysler. However, starting in the 1970’s, foreign competition, mostly from Toyota and Honda, eventually lead to overcapacity within the industry. As more and more developing and industrial nations encouraged development into the
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