Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets.
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SUPPLY CHAIN MANAGEMENT CASE SUBMISSION REPORT Transforming ASUSTeK: Breaking from the Past Submitted To PROF. JISHNU HAZRA INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Submitted by: Group 6 1311147 Akhil Mittal 1311200 Shashank Shekhar 1311197 Supriya Shailesh Kumar Sehgal 1311195 Sameer Gupta 1311196 Saurabh Kumar Introduction ASUSTeK is a Taiwanese multinational computer hardware and electronics company. It started in 1989 as a motherboard manufacturer and ventured into diverse
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GenMax-Aero Motors As the Director of Business Development at Aero Motors, I have evaluated each of the two possible options to introducing GenMax’s subsidiary, Aero Motors to the North American Market. The first option is the go-it-alone strategy in which we will attempt to penetrate the market with our own brand. The second option is to partner with a local company which will minimize the risk and enable Aero Motors to leverage the partner’s infrastructure and favorable brand image. After much
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Competitive advantage at Louis Vuitton and Gucci Using the VRIO Framework, we can test resources for their ability to contribute to competitive advantage. | Valuable? | Rare? | Costly to imitate? | Organized? | Competitive implications | Notes | Brand | | | | | Sustainable competitive advantage | Crucial –sets one company apart from the other. | Designer | | | | | Sustainable competitive advantage | Crucial to have a well-known designer, with skills and creativity. | Range of
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right to prevent others from using their inventions, designs or other creations and to use the right to negotiate payment in return for others to use them. These are “Intellectual property rights”. They allow the creator or owner of a patent, trademark, or copyright to benefit from his or her own work and prevent others from copying and profiting from that work. What is the importance of protecting intellectual property? The importance of protecting intellectual property has far more to do
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Abercrombie & Fitch Trading Co. 633 F.3d 1158 (2011) FACTS: Levi Strauss has stitched a design on the back pockets of its jeans since 1873. Levi Strauss holds multiple federally registered trademarks on this bow-shaped design, an “Arcuate”. They are required to actively monitor competing designs and enforce its trademark rights. In 2005, Abercrombie & Fitch attempted to register a “mirror” image stitching design for use on certain products. Levi Strauss argued that this design should be barred because
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agreement, be fixed by mutual agreement between the technovator and the enterprise. Design patents (industrial designs): What’s being protected? And why hasn’t it been protected already? Section 85 Section 84 How is it different from a trademark and a copyright? Copyright: Differences include- 1. Look at
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Problem Definition & Symptoms: Toyota is a successful car manufacturing company; however it faces serious challenges in the industry those are how to rebuild its reputation of quality efficiency cars in the market, which they are losing now because of technical issues of sticky accelerator pedal and recalled the 9 million vehicles and paid the 1.1 billion to settle the class action lawsuit. And other challenges to face are how Toyota is going to deal with the huge global competition. Because
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THE IMPACT OF SIGNIFICANT NEGATIVE NEWS ON CONSUMER BEHAVIOR TOWARDS FAVORITE BRANDS By Brad Sago, Craig Hinnenkamp Excerpted from Global Journal Of Business Research The article deals with how negative corporate news in the form of a significant product related crisis impacts consumer behavior towards the company’s brand, and it cites the result of a research on this topic. The research found that negative corporate news had some adverse impact on aspects of consumer affinity towards favorite
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the otter, Jutamas, Jason, Mark, Chris Jacobs, Simon, Sunset Sound, Morgan, Sonic Ranch, Manny Calderon, Enter-tena, Tony Rancich, and ninja. Design: Brian Roettinger Photography: Beach House 2015 SUB POP RECORDS. SUB POP IS A REGISTERED TRADEMARK OF SUB POP RECORDS 2013 4TH AVE., THIRD FLOOR SEATTLE, WA 98121 SUBPOP.COM SP1122 Levitation Sparks Space Song Beyond Love 10:37 PPP Wildflower Bluebird Days of Candy
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