best market for Trap-Ease. I think Trap-Ease target market is too narrow. Martha tries to target her customers, women, only through magazines, knowing that most women read magazine and somehow they will see and read about Trap-Ease America mousetrap. But I think that Martha should have marketed this products within a broader demographic area. For instance, docks should be also targeted; because in shipping there are usually problems with mice and rats. Moreover, docks will buy traps in large amounts
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Case Analysis of Trap-Ease America A group of investors had formed Trap-Ease America after obtaining the worldwide rights to sell a patented and innovative mousetrap from an inventor. The group hired Martha as president to develop and manage the company. Trap-Ease America regarded housewives as the best target market. Because the company believed that women will be attracted to the safety and cleanliness that the traps offer. Unlike traditional spring-loaded traps or poisons, the tarp lures the mouse
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includes assuming responsibility for sales and marketing. Trap-Ease America has targeted the trap to housewives, whom it believes will be attracted... Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all, the President of the company happens
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1) Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Martha and Trap-Ease America have an once-in-a-lifetime opportunity with a new mousetrap but in order to capitalize on this opportunity they need to evaluate the 4-Cs of marketing. Focusing on the customer’s solution, cost, convenience and communication
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Trap Ease Case Study 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity? How do you think the investor group would write the mission statement? How would you write it? Trap Ease America has obtained worldwide rights to market an innovative mousetrap which had won the title of “best new product” at a National Hardware Show in Chicago. In order to evaluate this once in a lifetime opportunity
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Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all, the President of the company happens to be the only sales person as well for the product. Secondly, there seems to be a wrong selection in terms of market segmentation
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Marketing Company case Trap ease American: The Big Cheese of Mousetraps Presented for: Luis Fernando Correa Presented by: Andrés Felipe Doblado Paula Andrea Buitrago Luis Miguel Ramos Valentina Ramirez University of La Sabana Febrary 07 of 2014 BACKGROUND In 1987, a group of investors had formed Trap-Ease America in January after it had obtained worldwide rights to market the innovative mousetrap. In return for marketing rights, the group agreed to pay the inventor and patent
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TrapEase Background A group of investors formed Trap-Ease America after it had obtained worldwide rights to market an innovative mousetrap. In return for marketing rights the group agreed to pay the inventor and patent holder a royalty fee for each trap sold. The group hired Martha House to serve as president of the company and to develop and manage the Trap-Ease America organization. Statement of the Problem After winning an award for the best new product at the National Hardware
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MGT3010XB Introduction to Marketing 1:Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Martha and the investors need to look at the wants and need of the consumer, not just be marketing to one segment of the population. Is the consumer wanting the ease and convenience of what they are offering or are they
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Trap-Ease America: The Big Cheese of Mousetraps Company Case 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Martha, the president of Trap-Ease and its investors need to improve their marketing strategy by understanding which is the best and the most efficient way to obtain their target market
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