Q1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? A1. To evaluate some potential opportunity, investors usually use the “Market Opportunity Analysis” method. This method helps in determining the attractiveness and chances of success of that opportunity. To do that, we need to gather information that helps us answer
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1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? I agree with the statement that the group faces a once-in-a-lifetime opportunity. In order to use this opportunity the group needs to know the size of the market, potential market share, their competition, strengths, weaknesses, opportunities
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Case Trap-Ease •Background ＄150million-250 million to solve the mouse problem ———SUNDAYSTAR •Details New product, problem, solutions. Introduction * Strengths Weaknesses Opportunities Threats inside outside •low acquaintance •high cost •safe •easy to operate •clean •high demands •widely use •high price •little benefits Trap-Ease Question 1 What information do they need to evaluate this opportunity? * Loading... Trap-Ease Question
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attached to the front end of the tube. When the trap is opened this door rests on two narrow “stilts” attached to the two bottom corners of the door. The trap works with efficiency. A mouse smells the bait, enters the tube through the opened part. As it moves to the angled bottom towards the opened part, mouse’s weight makes the elevated end of the trap drop downward. This elevates the opened end, allowing the hinged door to swing closed, trapping the mouse. Small teeth on the ends of the “stilts” catch
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1) Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Martha and Trap-Ease America have an once-in-a-lifetime opportunity with a new mousetrap but in order to capitalize on this opportunity they need to evaluate the 4-Cs of marketing. Focusing on the customer’s solution, cost, convenience and communication
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Company Case: Trap-Ease America Answer 1: Martha and the investors believed that the product they had was of excellent quality and it should be readily bought in the market. However there seems to be no evidence whatsoever to whether the investors had thought anything out about neither the marketing strategy they would follow nor the fulfilling of the customers’ needs and wants. Not even was there any effort seen to research out information about the market or the needs of the potential consumers
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Trap-Ease Case Study. 1. Once in a lifetime opportunity. Need to know the range of mouse trap offerings. Need to know the level of marketplace acceptance, or not, of the various offerings. Need to identify the need of consumers that this product would meet in contrast to other offerings that did not meet the perceved need. "Why this particular conformation of a mousetrap?" They needed to know that the product was the answer to a cry coming from the marketplace. Trap-Ease
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September 25th, 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? In order to make the best out of this opportunity Martha and Trap-Ease America organization need to understand strengths and weakness
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Marketing Company case Trap ease American: The Big Cheese of Mousetraps Presented for: Luis Fernando Correa Presented by: Andrés Felipe Doblado Paula Andrea Buitrago Luis Miguel Ramos Valentina Ramirez University of La Sabana Febrary 07 of 2014 BACKGROUND In 1987, a group of investors had formed Trap-Ease America in January after it had obtained worldwide rights to market the innovative mousetrap. In return for marketing rights, the group agreed to pay the inventor and patent
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statements for the year ending 2015. From the figures above we can conclude that Apple is making much more profit than HP since its sales revenue are much higher, although both have close marketing expenses. Company Case 1) In order for Marta and Trap Ease America to assess their golden opportunity they should study the market carefully and see whether there exists another product that is launched in the market to fight mice or will they be the first company. If Marta’s product is going to be the first
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