4065 DECEMBER 24, 2009 V. KASTURI RANGAN SUNRU YONG TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching
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Alex Calkins Page 1 PROBLEM STATEMENT TruEarth has developed a frozen pizza product, but the brand manager and other executives are struggling with the decision to launch the product or not. Poor forecasting in the past has lead TruEarth to misstep with previous product launches; judging the
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TRUEARTH HEALTHY FOODS (CASE STUDY SNLYSIS) COMPANY BACKGROUND TRUEARTH was founded in 1993 in st Louis, missori by Gerath Derosa a young entrepreneur and its is providing quality healthy and authentic pastas.DeRosa sourced a particularly high quality durum wheat from North Dakota and was notriosly selective about ingredients for sauce. The product line featured standards pastas such as speghatis,rigatoni and shells and specialty pastas with blended ingredients such as artichoke
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Case Study TruEarth By Michele McKimmy Marylhurst University July 5, 2012 Professor S Abstract In the fight for competitive market share it is important for a company to bring new product to the market. TruEarth Healthy Foods, a maker of 100% whole grained gourmet Italian meals achieving great success with Cucina Fresco pasta, observed a decline in market share due to competitors offering like products. The company looking for new venues looked into launching a new fresh made pizza
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all categories (take-out pizza with 8.9 out of 10 points, refrigerated pizza with 7.1 points, and TruEarth new concept with 8.6 points). Therefore, under the assumption that the typical family size starts with 2 people and then increase, the pizza kit size is properly oriented (servings for 2 to 3 people). However, average respondents also considers convenience is as a major attribute, and TruEarth pizza scores lower than take-out pizza and equals refrigerated pizza, since customers will need time
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Answer 1: * The market demand for ‘Home Meal Replacement’ was undergoing a shift from processed food to healthier options. Cucina Fresca fulfilled this demand. It was prepared from more fresh and superior ingredients and was destitute of “bad carbohydrates”. * The consumers wanted more whole grain in their intake. Cucina Fresca being whole grain pasta conformed to this parameter. * Cucina Fresca fitted the category of “semi-prepared”, “ready to eat” products which were in high demand
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Assignment Project Description No.2.a Marketing : Skills Assessment Overview For this assignment, you will analyze a brief Harvard Business case focusing on New Product Development (NPD) issues. The case “ TruEarth Healthy Foods: Market Research for a New Product Introduction” requires you to decide whether to launch a new product, estimate demand under different conditions/assumptions, and assess other factors relevant to the go/no go decision. The link to download the case and the Excel template
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GEMP - TruEarth Caso de estudo Introdução A TruEarth é uma empresa que produz diversos produtos gourmet, como pastas, molhos e refeições completas. Criada em 1993 por Gareth DeRosa, em St. Louis, ganhou expressão rapidamente no mercado das refeições prontas. Sucesso e Cucina Fresca Introduzindo no mercado a Cucina Fresca, em 2006, a TruEarth teve aí, o seu produto mais bem sucedido até à data. Razões para o sucesso da Cucina Fresca: ● Inexistência de produtos semelhantes no mercado
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TruEarth Healthy Foods Market Research for a New Product Intro – Case Assignment Questions Junai Ali Why was Cucina Fresca pasta successful Cucina Fresca pasta was very successful due various reasons: * Shorter cooking time, * perception of quality of food ( no unhealthy carbs), * first mover advantage, * variety of choices, * Right size portions, * Simple instructions for preparation. * Taste How would you compare the pizza opportunity to that for pasta
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Sample Case Scenarios Via: Harvard Business School Scenario 1: Clean Edge Razor: Splitting Hairs in Product Positioning description After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce
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