economy, increase in fuel prices and loan rates. Until few years ago, this industry boomed with sales but the falling value of Indian rupee is only bringing its depreciation. (Car trade, n.d) The market is divided into four segments namely two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. (Grewal, n.d) Source: Society of Indian Automobile Manufacturers (SIAM) According to the deputy director general of SIAM Sugato Sen cited in Economic Times (economic times,n.d) despite the recent
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and was properly granted leave to care for his wife who had just given birth prematurely to twins. Mr. Goodworker had been with the company for more than one year and so was eligible for FMLA (Family and Medical Leave Act) coverage. He experienced two qualifying events: the birth of a child and the care for a spouse who has a serious health condition (premature delivery). Mr. Goodworker returned to work after 11 weeks and was granted his FMLA-protected former job at his former pay rate. Mr. Goodworker
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Western Australia MKTG5561 Harvard Case 3 The Fashion Channel It is clear Dana Wheeler must take action otherwise The Fashion Channel (TFC) risks losing a large portion of the market share to competitors. The two main competitors being Lifetime and CNN. Currently TFC is mass marketing, which in the past has been fine, however, the rise in competitors has changed the dynamics of the market for TFC. Dana Wheeler must choose between three scenarios to help TFC move forward and establish itself as
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Introduction According to the well-known authors and management thinkers, W. Chan Kim and Renee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries/products not in existence today. Blue Oceans thus
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Introduction: Ahmedabad is one of the largest cities and was once the former capital city of Gujarat state. It is the administrative head quarter of Ahmedabad district and is the judicial capital of Gujarat as the Gujarat High Court is located in the city. The population of the city is more than 5.8 million and has population of 6.3 million; it is said to be the fifth largest city and seventh largest metropolitan city of India. It was ranked third in Forbes' list of fastest growing cities of the
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Objectives: The growth of Indian Motorcycle market has plummeted in 2008-09 and this has affected Pulsar, a flagship brand of Bajaj Auto Limited. The market share of Pulsar in the premium segment of motorcycle has declined by around 8% in the last two years. Therefore, in this project work our aim to develop strategy for improving sales of Bajaj Pulsar. Research Methodology: To understand the consumers’ expectation and satisfaction from the purchases of motorcycle, we have done qualitative research
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Gun Control – Does it reduce Crime? There are so many sides to gun control that covering all of them in one paper would kill far too many trees to consider. For that reason, I have decided to cover only how gun control affects crime rates and if it increases or decreases victims’ injuries and/or deaths. I will look at the effect an armed victim has on an offender and how gun control affects only the law abiding citizen. One small town in Georgia went to extremes to reduce its crime rate. That town
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untuk mempertahankan eksistensi mereka saat ini. Dana Wheeler dipekerjakan untuk memanfaatkan kekuatan mereka sehingga diharapkan dapat mendapatkan kembali pangsa pasar mereka dari pesaing, membuat lebih banyak pendapatan dan memelihara posisi dan kondisi TFC ini seperti pada awal berdiri. TFC menyadari bahwa mereka perlu fokus pada target pasar mereka yaitu segmen perempuan antara usia 18 sampai 34 tahun. II. PROBLEM STATEMENT Dana Wheeler harus mempertimbangkan langkah-langkah berikut dalam
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Innovative Practices in Customer Creation Submitted to : Prof. Mithileshwar Jha On 18th October 2013 In partial fulfillment of the requirements of GMITE-VII By |Name |Registration No. | |Gopakumar Nair |GMITE- 22 | |Jijo Mathew |GMITE | |P G Rajesh Nair |GMITE- 63 | |Name |Registration No. | |Gopakumar Nair |GMITE
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“SWATCH CASE STUDY ANALYSIS” By Rahul Garhwal “SWATCH CASE STUDY ANALYSIS” How did consumers make buying decisions prior to the introduction of the Swatch? What kinds of watches were popular among customers, and what was their brand positioning? The market was dominated by Timex, Hattori-Seiki, Citizen and Swiss manufacturers before the introduction of Swatch. Each brand had their unique brand positioning in the market because of the different product attributes and value proposition offered
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