Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving a larger goal. Let us consider the examples of telecommunications player Tata DoCoMo and two-wheeler major Bajaj Auto, two brands that have chosen to take completely opposite routes around the same time to illustrate the dos and don’ts of the branding journey. And yet, each has valuable lessons in store for future managers. One versus many The Strategist
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buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History. Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three manufacturing facilities in Dharuhera, Gurgaon at Haryana and Haridwar at Uttarak-hand. The company head quarter is based in New Delhi, India .It started manufacturing bicycles, in 1984 the company was
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Introduction Gestalt therapy, which was founded by Fritz and Laura Perls in the 1940s, teaches the therapists and their clients the phenomenological awareness method, where feeling, perceiving and acting are differentiated from interpreting and rearranging the pre-existing attitudes. Gestalt therapists and clients’ dialogue, thus communicating their phenomenological perspectives, and their differences in perceptions form the basis and focus of experimentation and continued dialogue. The desired
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and one of the fastest growing globally. It was 1897 when the first car rolled out on Indian roads. Until 1930 cars were imported from other countries. First Indian Automotive Company starts with Mahindra & Mahindra in 1940 when it was established by two brothers as a trading company in 1945, and begun assembly of Jeep CJ-3A utility vehicles under license from Willys. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private
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Bajaj chairman Madhur Bajaj Vice chairman Rajiv Bajaj Managing Director Sanjiv Bajaj executive Director Pradeep Shrivastava President (engineering) Rakesh Sharma ceo (International Business) R C Maheshwari ceo (commercial Vehicles) S Sridhar ceo (two Wheelers) Abraham Joseph Vice President (Research & Development) C P Tripathi Vice President (corporate) Kevin D’sa Vice President (Finance) K Srinivas Vice President (Human Resources) N H Hingorani Vice President (commercial) S Ravikumar Vice President
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POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies, University of Kashmir, South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar, Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement
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Sampling used – simple random. Scaling used – 5 point likert scale . • • • 1 DATA ANALYSIS : Analysis was done on the basis of 22 parameters. Bar charts were developed on these parameters which compare different brands in the 2 wheeler industry.with the help of these charts. yamaha’s position in the market is found and analysed . SUGGESTIONS : • Introduction of new brands.this may turn the market oligopolistic but will definitely increase the market share. Looks and style should
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comparing and contrasting advertisements of Bridgestone and Hummer, by analyzing the modes of appeals, claims, support and warrants. Hummer and Bridgestone are well known companies, thus establishing ethos through their brand names. Moreover, the two products have associated websites that anybody can go to, to establish credibility; for Hummer, it is hummer.com, and for Bridgestone, it is bridgestonetire.com. These websites are easily accessible via internet. I mentioned before how their brand names
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PUNE BUS RAPID TRANSIT SYSTEM By: Nischay Sharma 2.0 Bus Rapid Transit System in Pune 2.1 Context Pune is the eighth largest metropolis in India and the second largest in the state of Maharashtra. It is situated 560 metres (1,837 feet) above sea level on the Deccan plateau at the right bank of the Mutha river .Pune city is the administrative headquarters of Pune district and was once the centre of power of the Maratha Empire. Pune is known to have existed as a town since 847 AD. It
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tension in the Boston was high because of the Stamp Act and the other new taxes which were going to be applied, known as “Townshend Duties”. “… men such as Samuel Adams were encouraging their fellow Bostonians to be even bolder in their remonstrance.”(Wheeler, Becker & Glover, 84). Because of the inhabitant’s uneasy, the British government ordered some regiments of soldiers in Boston. However, bringing soldiers in the Boston did not bring the peace in the Boston; instead it increased the tension which
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