details of offering coordinator MKTG 1052 Buyer Behaviour Singapore Lectures and online support Dr Kaleel Rahman School of Economics, Finance and Marketing RMIT University, Melbourne, Australia kaleel.rahman@rmit.edu.au Name / contact details of other relevant staff Visiting lecturers: Dr Kaleel Rahman / Dr. Linda Robinson / Mr. Brian McCauley Teacher guided hours Learner directed hours Course Description 36 108 Concentrating on buyers needs is fundamental to the marketing concept
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facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message on all new products to unplug chargers once the phone is fully charged. While buying a product consumers are prone to various demographic changes. These changes affect their buying behaviour. • AGE Youngsters- their buying decision is influenced mainly by the fashion or
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DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations
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An individual who purchases products and services from the market for his/her own personal consumption is called as consumers. Consumers’ behavior deals with the study of buying behavior of consumers. Consumers buying behaviors are influenced strongly by Cultural, social, personal and psychological characteristics. Cultural Factors: The most basic cause of a person’s wants and behavior is culture. It includes the basic principles, perceptions, preferences and behavior that a person gets from his
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Intelligence A consumer is that person who is engaged in the consumption process. The behavior of consumer denotes that activities at both mental and physical level that reflects the totality of consumer decisions with regard to acquisition, consumption and disposition of products or services (Best, 2014). In this assignment an understanding about the consumer behavior will form the basis of study of different market segments. Stages in purchase decision making process. In the purchase decision making
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B) All of the below would be considered good selection criteria for a buyer to use to select a seller, except | | | Student Answer: | | proprietary rights of buyer, overall cost, and warrantee offered by seller. | | | | past work done by seller, intellectual property rights, and risk associated with a given seller. | | | | technical capability of seller, understanding of work by seller, and business type of seller. | | | | managerial approach of seller, capacity of seller
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CHAPTER 6 ANALYZING CONSUMER MARKETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In what ways do consumers stray from a deliberative, rational decision process? CHAPTER SUMMARY 1. Consumer behavior is influenced by three factors: cultural (culture
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popularity in the present highly competitive and consumer-oriented marketing. All products old and new, consumer and durable, cheap and costly need extensive advertising for sales promotion and consumer support. Latest communication techniques are now used for making it more attractive and agreeable. The basic purpose of advertising is to give information, to attract attention, to create awareness and finally to influence the buying behavior of consumers. Advertising is certainly needed in marketing
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Marketing is a process used to satisfy and consider what products or services are needed by the consumers. There are many alternative definitions of marketing such as the charted institution of marketing “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. The American Marketing Association believe that “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods
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space and its top executives want an office at a prestigious address in midtown Manhattan (Boyd,Walker and Larreche 1998). 2.0 Decision-Making Process / Buyer Behaviour 2.1 Decision-Making Process Decision-making process is process that made by the consumer before the purchase of a product. The following is the five-stage model of decision-making processes made by the consumer: Source: (Brassington and Pettitt, 2007, Essentials of Marketing, 2nd edn, p.70)
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