An individual who purchases products and services from the market for his/her own personal consumption is called as consumers. Consumers’ behavior deals with the study of buying behavior of consumers. Consumers buying behaviors are influenced strongly by Cultural, social, personal and psychological characteristics.

Cultural Factors:
The most basic cause of a person’s wants and behavior is culture. It includes the basic principles, perceptions, preferences and behavior that a person gets from his parents and relatives as a child. But whereas sub-culture is ‘culture within culture’ that has different values and way of life and this can be based on anything from period to civilization. Culture is an invasive power which underlines all facets of social activities and communication. Cultural factors also include social status and genders. It has a significant effect on a person’s buying behavior. Cosmetics are ever green choice in human culture, especially for women and it is also representing an important way of presenting women and transform their public personality. Now a days, beauty and physical charisma are constantly emphasized as enviable and worthy characteristics in the society. This research focuses on the influences of culture on consumer’s cosmetics buying decision making process.

Social Factors:
It also influence the consumers’ buying decisions. Human are social being. We need people around us to talk to and discus various issue and come to a decision or better solution. A person’s reference group, like; Co workers, family members, relatives, neighbor, friends, seniors play an important role for buying cosmetics. They may give suggestions for the best cosmetics option for the consumer. More over social class also affects in Brand choice. There are different types of cosmetics of different brand and prices. A rich consumer obviously goes with a best