PART I Q. 1. In which type of economy do consumers and producers make their choices based on the market forces of demand and supply? a) Open economy b) Controlled economy c) Command economy d) Market economy. Q. 2 Opportunity costs are a result of a) Scarcity b) Overproduction c) Technology obsolescence d) Abundance of resources Q. 3 Which of the following statements is not true about individual demand? a) The decision to purchase is always influenced by the income constraints. b) Selection of
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Contents Decision-Making Unit page Buyer's Behaviour page The Report page What is Marketing Intelligence? Marketing intelligence This can be information gathered from many sources, including suppliers, customers, and distributors. Marketing intelligence is a catch-all term to include all the everyday information about developments in the market that helps a business prepare and adjust its marketing plans. It
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Marketing Management (5565) Semester: Autumn, 2013 Level Executive MBA/MPA Total Marks: 100 Instructions a) All written assignment must be well organized, presented in an easy-to-read format, and neat. If your handwriting is not legible, type or compose the written assignment. Moreover, pay particularly close attention to grammar, spelling punctuation and understandability. Communication is extremely important in this course. b) Documentation is likewise very important. Un-supported statements
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submitting tomorrow. (My standard disclaimer on any written paper). All the best. Introduction Product and services are produced basically for final consumers and it must reach them in order to satisfy their wants. Process of exchange is necessary to take manufactured products and manufacturers to sellers. Market is a place where buyers as well sellers come together to for the purpose of transactions. Industry and firms have responsibility to formulate different strategies for determination
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to a service or a product which caters to the consumer. The retail trade occurs from the stores, but it also occurs from catalogues, direct mail via print media, television and radio. Retailing is also done in weekly markets which are put up in different areas of a city on different days. It is also done from consumer to consumer, by means of various media. It has become very challenging and exciting, both for consumers and marketeers. The consumer may give first preference to the store or the
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1. Detail Michael Porter’s six force approach to industry analysis. Analyze the Southwest airline business, by each competitive force, as high, medium or low in strength as compared to their competition. 1. Threat of New Entrants – New entrants to an industry typically bring to it new capacity, a desire to gain market share and potentially substantial resources. Under the umbrella of threat of entrants is: (1) Economics of scale. (2) Product differentiation. (3) Capital requirements. (4) Switching
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1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Angel Bee Vitamins will use different advertising media to get its name and details of its product and benefits out to the consumers. The company plans to implement a local campaign with the targeted market of the company via the use of flyers, local newspaper advertisements, and word of mouth. Management will also develop an online sales platform that will allow the business to generate sales from outside
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taken lightly. Buying a new home is going to be one of the most important decisions a person or a couple will make in there live. To buy a home is not something a person does every day. Millions of Americans consider buying a home, is taking the next step in life. Make sure that it is the next step that you want to take. The decision to purchase a new home in today’s real estate market is a considerably difficult decision to make after weighing the advantages and disadvantages. The current real estate
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Marketing - 2006 SLC 1) Marketing consists primarily of selling and advertising. A) True B) False 2) The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. A) True B) False 3) Customers are the focal point of all marketing activities. A) True B) False 4) A family that organizes and advertises a garage sale is performing marketing activities.
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Marketing is the process of managing profitable customer relationships, by creating value for customers and capturing value from customers in return. (The science and art of finding, retaining, and growing profitable customers) Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage Share of customer is the portion of the customer’s purchasing that a company gets in its product categories Customer equity is the total combined
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