the Internet induces new ways of capturing, analyzing, interpreting, and managing online WOM. This paper describes online interpersonal influence, or eWOM, as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies. Keywords: WOM, word of mouth, word-of-mouth, online marketing, reference groups, opinion leaders 1. Introduction Cyberspace has
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www.vtpi.org Info@vtpi.org 250-360-1560 Transit Price Elasticities and Cross-Elasticities 25 May 2012 Todd Litman Victoria Transport Policy Institute Abstract This paper summarizes price elasticities and cross elasticities for use in public transit planning. It describes how elasticities are used, and summarizes previous research on transit elasticities. Commonly used transit elasticity values are largely based on studies of short- and medium-run impacts performed decades ago when real incomes
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Green Supply Chain Management Environment Management Project Group Members: Smruti Ranjan Dora F016 Ishan Mittal F036 Deepankar Mukherjee F037 Pratik Nandekar F040 Akash Pandey F044 Kriti Talwar F064 Contents 1. INTRODUCTION ....................................................................................................................................... 3 2. Globalization and Greening the Supply Chain: .................................................................................
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depends on the availability of competitor’s services and suitability of the flight time that prompts them to switch. Moderate access to distribution channel. Air Asia is the first airline company to enable customer book and purchase air tickets online in Malaysia. This makes its website www.airasia.com very famous among frequent travelers. Although new competitors can create a website for their company, it is quite difficult to compete with Air Asia website. The website is known of its simplicity
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friendly embellishment given to a product, which when discovered by the consumer as misleading or untruthful (Readfeam 2012), is leading to the slow eroding of confidence in the assertions made by manufacturers, service providers and the advertising agencies that represent them. As consumers are becoming more aware of effective sustainability practices, they are suffering from a loss of confidence in the marketing spin; and the environment is feeling the impact of the lack of sustainability in the
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Sussex, Brighton, UK Abstract Purpose – The purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not
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The ONS data in these results are covered by the terms of the standard HMSO ‘click-use’ licence. Creative clusters and innovation Putting creativity on the map Foreword No one doubts the economic importance of the creative industries to the UK. At 6.2 per cent of the economy, and growing at twice the rate of other sectors, they are proportionately the largest of any in the world. But there is some evidence that the UK’s creative industries support innovation and growth in other parts of the
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Telling Tales: how to sell an electric car in a petrol market The story of the G-Wiz Keith Johnston, October 2011 Table of Contents Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully
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customers are increasingly encouraged to check in online. Furthermore, Ryanair does not offer its customers the ability to reserve seats, but instead a priority ‘check in pass’ can be bought. The firm offers secondary services in order to have another source of income and boost its revenue. Thanks to its distribution and communication strategy, Ryanair is able to save significant amounts of money without necessarily loosing clients. Ryanair do not use travel
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Introduction The report starts with looking at and exploring what marketing is and how it has evolved. The report is supported with marketing definitions from three different sources and what is meant by a marketing orientation and marketing process. Secondly, an introduction of Tesco the organisation the report will be focusing on throughout the report. Within the report there are some tables and graphs used to support the answers to some of the assessment criteria. The fundamental concepts and
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