NEURO-MARKETING Project work Paper No. – CH 6.3 (b) UNDER THE SUPERVISION OF MS. VARTIKA KHANDELWAL DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “NEURO-MARKETING” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. DIVANSHU SAXENA DECLARATION BY TEACHER INCHARGE
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for his guidance and directions in writing this action research report. To Mr. Imoro Musah Daniel, what would I have done without you? I will forever be grateful to you for the advice and support I had from you during the writing of this research work. I am also indebted to my Mother Mrs. Agnes Acquah, and Mr. Frank Boakye Financial Accounting Tutor at Pope John Senior High School, Koforidua, for their support during the writing of this research report. My profound gratitude also goes to all
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self-reported understanding of “who does science, and why.” We report here the results of an assessment that addressed C.R.E.A.T.E. students’ attitudes about the nature of science, beliefs about learning, and confidence in their ability to read, analyze, and explain research articles. Using a Likert-style survey administered pre- and postcourse, we found significant changes in students’ confidence in their ability to read and analyze primary literature, self-assessed understanding of the nature
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to action. The purpose of a consultant throughout this phase is to guide the client through the process and keep them engaged. The action that is essentials to take place during this phase is one that will improve the organizations function. Even though there is research that will befall to collect data, the research is not the main goal. The research is only meant to gain a better understanding of the business problem. Present Problem Morale is more than people just being happy or eager to
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Introduction to Social Research Name Institution Date Introduction The module, introduction to social research is crucial as it introduces a student to the process of understanding what is entailed in social research. The module is grouped into ten lectures, and eight of them are concerned with introducing a student to theoretical and practical issues involved in conducting an empirical social research. The remaining two lectures are concerned with the workshops that help
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Understanding Business Research Terms and Concepts: Part 1 Business research is the key to understanding how to promote sales and increase company efficiency. It helps managers to be successful, and prepares them to make smart business decisions to help the business grow. Companies may choose from a variety of approaches to conduct their research. Both qualitative and quantitative research methods are reliable in aiding to achieve success. But, no matter the approach or method of research taken
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selection of a research design Three types of design: Quantitative, qualitative and mixed methods. Although it is difficult to separate the first two, often a research study tends to be more quantitative than qualitative or vice versa. Mixed methods is somewhere in the middle, a combination of both qualitative and quantitative methods. In detail: Qualitative research is about exploring and understanding the meaning individuals or groups ascribe to a social or human problem. Quantitative research is a means
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Theory Research is an investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws (www.usg.edu). In psychology there are several types of descriptive research used to investigate a person, group, or patterns of behavior. Descriptive research in psychology consists of archival research, naturalistic observation, survey research, case study
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quantitative research, then compare and contrast them, strengths and limitations of qualitative research Quantitative: Explaining a phenomenon by collecting quantitative (numerical) data that are analysed using mathematically based methods such as statistics. Qualitative: Instead of testing, measuring, and experimenting, qualitative research aims at understanding the subject of study …the process of understanding a social or human phenomenon, based on methodological research traditions. Researchers
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but it can also be easily avoided. During the negotiation process it is important for both parties to have clear understanding of each other’s cultural differences that can influence the process. This is done with the proper and careful preparation of each party involved, usually the host country expects the other side to do their research and be more understanding of their background. While Americans for example in a negotiation process want to get straight to the point and reach a decision as fast
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