CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This
Words: 14895 - Pages: 60
Introduction: Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries. The company is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly traded. The
Words: 4716 - Pages: 19
Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and
Words: 4592 - Pages: 19
2011. Social factor: * Tourist resident prefer multiple single day holidays ‘daycations’ as oppose to longer holidays as they belief it’s cheaper. * The expanding ageing demographic in the UK could provide a boost to certain areas of leisure activities. * In leisure tourism new interests amongst consumers and changing trends in the marketplace are giving rise to a growth in special interest and niche activity tourism e.g. Tourist visitors having the interest to learn new skills
Words: 931 - Pages: 4
WHAT IS SOCIAL MEDIA? Social mediais the collection of online communication channels which are community-based input, interaction, sharing content and collaboration. Basically it isa series of websites and software designed to allow whole world to share content quickly, efficiently and effectivelyin real-time. Now a days most of the people define social media as apps on their smartphone, tablet etc. but the fact is, this communication equipment started with computers. This misconception stems from
Words: 1003 - Pages: 5
population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks, and it’s brand name is well known, open more stores, and have an intensive distribution, so when consumer thirsty or tired, they can find a Starbucks next to them. * Objective 2: US market revenue grow by 12% in 2014. At least half of the new stores are expected to be in the strong, rapidly growing U.S. market, and in 2012, the new store revenue
Words: 4910 - Pages: 20
the brand and also ensured that the brand changed in tune with the times. Bournvita is a chocolate flavored health drink. When the brand was introduced in the market, it tried to solve a perennial problem that mother's face : a need for a healthy food which is tasty. Bournvita offered that unique combination of health and taste.. The brand used the tagline : Goodness t hat Grows with You. During 1980's the brand changed its focus from Upbringing to Intelligence. The tagline was changed to : Brought
Words: 4498 - Pages: 18
BrandZ ranked McDonald’s as the #5 Most Valuable Global Brand in 2014. McDonald’s grew to become one of the most recognizable brands in America today with their large influence over the fast food industry. This paper aims to shed some light on what McDonald’s does to keep itself as one of the top fast food chains in the world. Through analyzing the company’s mission statement and core competencies, we can discover just how McDonald’s keeps
Words: 2768 - Pages: 12
interested in trying other types of cuisine there will be a market for good, authentic fresh Indian food. Amongst the population we have two well defined target markets, the first is the influx of South Asian immigrants who long for a taste of home and the second target market is the large number of students in Kitchener and Waterloo who eat at restaurants more often and are willing to try Indian food. Based on the primary research we have done, we have developed the characteristics of our target customers
Words: 2310 - Pages: 10
UPASANA a) Environmental :- I. Economic factors:- The agricultural and rural development has enabled our country to achieve self sufficiency in food production and we are now exporting a variety of agricultural commodities to foreign countries. Favorable monsoons during the last 10 years have let to increase in crop yields and rural income. In addition, diversification of a agriculture, development of village industries, migration of rural people into cities, remittance of money, family
Words: 1864 - Pages: 8
