a marketplace that isn't bloodied by the competition and is free of competitors. Nintendo identified a new market of buyers and users, many of whom had never considered gaming. To attract this new segment of noncustomers, Nintendo designed the Wii, a console which appealed to a far greater segment of users than conventional gaming, even going beyond the “regular” target age groups. This gave the game a whole new dimension of buyers, enabling Nintendo to effectively tap
Words: 387 - Pages: 2
came the Nintendo Wii. The project shows the innovation and technological enhancements in the products throughout the brief history mentioned above. The product – Nintendo Wii It was released in november2006 and it was an instant success as it was much awaited as unlike its competitors the Xbox 360 by Microsoft and the PlayStation 3 by Sony as it had virtual reality based game play. It is the smallest home console ever. Its controllers are the Wii Remote and nunchuk .The Wii remote uses accelerometers
Words: 1290 - Pages: 6
broader audience, and get casual and non-gamers to purchase the Xbox 360 (The New York Times Online, 2010). Most of the software titles that use the Kinect are family-friendly or party games, much like the games consumers purchase along with the Nintendo Wii. Significantly, industry observers are calling the Kinect a “game-changer”, with technology that is clearly ahead of that of its rivals. In March 2011, more than 10 million units of the Kinect had been sold, making it the fastest selling consumer device
Words: 279 - Pages: 2
industry, and Japan's third most valuable listed company, with a market value of over US$85 billion. According to Gruden (2009), “The Nintendo has evolved over the years from the Nintendo Entertainment System, the Nintendo 64, all the way to the Nintendo Wii”. Nintendo of Europe (2010) points out, “Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®”. Nintendo
Words: 1389 - Pages: 6
themselves into the online gaming market due to short product life cycles. Nintendo maintains their competitive advantage through superior game and character development, for which it often owns the legal rights. In a technical comparison of the Wii against its major competitors, it is substantially outperformed in speed processing, memory, storage, networking, video output and multimedia output. If Nintendo wishes to maintain a competitive advantage, the niche market must be penetrated while
Words: 4445 - Pages: 18
the games allowing the chance for everyone to get involved with the fun. From little toddlers to grandparents, there is a game out there all genres. I will explain each next-gen platform and its differences. The first system is the Nintendo Wii, Wii standing for we meaning that this console was built for everybody to play. This is the smallest console to date weighing in at only less than three pounds, over six inches tall, and it plays 12” inch discs in addition to eight inch discs from its
Words: 462 - Pages: 2
2011 2 Abstract Nintendo has been a major contender in the video game industry for the past several decades, and has faced the challenge of developing and maintaining competitive advantage over the years. With the introduction of the Nintendo Wii console, the company gained a stronghold as a leader in the video gaming industry. However, competitors Sony and Microsoft are quickly gaining on Nintendo’s competitive advantage, forcing the company to monitor and reevaluate its strategies. To maintain
Words: 1974 - Pages: 8
everything if the market takes a sudden turn. For example, a company may find that it gets the most profit selling the Wii gaming system, so instead of keeping a balanced inventory, it invests solely in buying Wiis to sell. If the Wii goes out of favor or the makers of the Wii begin to limit the price that can be charged for the system, the company that relied solely on its investment in Wiis could lose everything. Similarly, if a company focuses only on maximizing its profit, it may miss opportunities
Words: 470 - Pages: 2
Japanese game. Based in Kyoto, the company changed its business and has become well-known all over the world for its numerous innovations in interactive entertainment. Nintendo has been manufacturing and selling hardware and software for systems such as Wii, Nintendo DS and Nintendo DSi from the 1980’s. Mario, Donkey Kong, Pokémon, or Zelda for the most famous characters from Nintendo’s video games, still are great classic nowadays and are recognisable by most of people. The corporation is now one of the
Words: 2607 - Pages: 11
customers to provide service after sales is complete (Kotler/Keller 2012). Our Nintendo systems will carry a standard twelve-month warranty, which is one of the longest standard warranties in the video game industry. (The warranty for the Nintendo Wii console can be extended an extra 90 days by registering it online. Games and accessories sold separately carry a three month warranty. The warranty covers any manufacturing or workmanship defects and these will be repaired at no charge. If for any
Words: 1224 - Pages: 5
