massive growth and has operations in 12 markets around the world. From a strong national brand it has positioned itself as a competing international telecommunications brand. Telenor in Pakistan Telenor started its operations in Pakistan by 2005. Its major competitors in Pakistan were Mobilink and Ufone. Its brand rapidly got a favorable space in the minds of Pakistani people not only due to its initial brand awareness campaign but also because the overall telecommunications needs were skyrocketing
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various strategies available to revive the product. Q4. A company wishes to launch a new tooth paste which can effectively prevent cavities and tooth decay as well make teeth whiter. But the tooth paste markets is highly crowed with multiple brands. Design a questionnaire to identify product attributes important to consumers and consumer purchase behaviour. Also decide the target group on whom the questionnaire can be executed. Section II Write short notes - Do any three 1. Gap Analysis
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creating a unique brand image based on a hip, comfortable line of clothing, and a “Made in the USA” slogan. Founded in California, American Apparel is a company that wants its customers to be comfortable in its merchandise, as well as in their own skin above all else. American Apparel offers clothing and accessories for men, women, children, and even pets. The vertically-integrated company prides itself on providing value to its customers, making them loyal shoppers of their brand. With over 150 retail
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Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements
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research sources, figures and percentage, market shares and target audience. Apple has a strong brand loyalty, which results in returning customers. The consumers purchasing Apple products prefer the same brand in every product category available. Moreover, the cost of gaining new customers is a lot more expensive than keeping an existing one. Also, the number of consumers switching from other brands to Apple is increasing as it can be seen that the market share of Apple is increasing steadily. The
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state and predicting how future market changes affect consumer behavior and global brand strategy. P&G tasked the MIS team with two projects to support these goals. Firstly, the team developed a method of estimating key consumer metrics by country and built an application to facilitate analysis of these metrics and assessment of future opportunities. In addition, the team created a process by which specific brand measures could be compared over time and assessed for positive growth. Secondly,
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those people who use shampoo and trust the shampoo as their best solution for hair care. q Develop quality and brand image so that by trial of your brand leaves with a good image and then followed by usage of bigger pack which then will be used by them. q Identify the key benefits such as hair strengthening, Missing form shampoo and makes them the USP of new brands. The USP could be rebuilding damaged hair, shiny and healthy hair. q Look for different problems for which people
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collect data from publication, internet, magazines and official person. Executive summary The summery of this report is that in this report we describes the history , mission , vision, purpose, their total brand in Pakistan and how company manage these brands for segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This report tells that what are the
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Resources and Capabilities Analysts have tended to define assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the firm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time. —HIROYUKI ITAMI, MOBILIZING INVISIBLE ASSETS
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of strong brands and invested heavily in building them. The big example is Coca-Cola. Then followed Japanese with Sony & Toyota leading their way. Only recently, the Eastern companies are realizing the importance of branding and today Samsung is benchmarked along with its top rival brands from Western World. In the past all these Eastern companies where functioning as a low cost manufacturing based for their Western counterparts. There are many advantages of owning a powerful brand, not just
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