UNIVERSITY OF SUNDERLAND Bachelor of Arts (Hons) Student ID: 149159070 Student ID: 149159070 Student Name: DU WENWEN Student Name: DU WENWEN Module Code: MKT306 Module Code: MKT306 Module Name / Title: MARKETING STRATEGY Module Name / Title: MARKETING STRATEGY Centre / College: MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Centre / College: MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Hand in Date: Hand in Date: Due Date: 13 November 2015 Due Date: 13 November 2015
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Zara: IT for Fast Fashion [HBR case # 604081] In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes
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studied is the garment industry, and the two companies which we will study in this regard are Zara and H&M. All the top garment industries notability Zara and H&M are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both H&M and Zara are strategically safe players and they have all what it takes to be the front runner in the market
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I . Background Inditex, founded by Amancio Ortega, operates six different chains: Zara, Massimo Dutti,Pull&Bear, Bershka, Stradivarius, and Oysho. Since 2006 when the case was written, Inditex hasadded Zara Home and Uterque to its collection. 1 The retail chains were meant to operate asseparate business units within a structure, which included six support areas and nine corporatedepartments. Each chain addressed different segments of the market, but all share the samegoal: to dominate their
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Zara Zara is one of the world’s most successful and dynamic apparel businesses. It is the flagship of Inditex, a vertically integrated retail and manufacturing group based in Galicia in north-west Spain. The first Zara store opened in the city of La Coruna in 1975, the brain child of Amanico Ortega, owner of a small clothing factory. Ortega was looking for a better way to run his business, one which would avoid the inefficiency of making clothes that might not sell. In the intervening decades
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marketing channel and supply chain of an International clothing company – Zara. The company was chosen because of its unique and innovative distribution channel andsupply chain management. Company Background In 1963, Amancio Ortega started a small company in Spain that manufactured women’s pajamas and lingerie products for garment wholesalers. In 1975, after aGerman customer cancelled a sizable order, the firm opened its forts Zara
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The Zara boutique-clothing store on Calle Real in the northern Spanish city of La Coruna is buzzing. Customers have made the journey here in a rainy Saturday morning to see what new exciting styles are available this week. The red tank tops and black blazers seem to be a hit, but customers also really like the begie and bright purple ones too. Faced with this problem most fashion companies would normally have to spend months retooling and restocking their range. Not Zara, however, Each store manager
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Fast fashion companies coping with internationalization: driving the change or changing the model? The purpose of the research is to investigate the business relationship between fast fashion and the process of firm internationalization. Does the international process drive the change or does the internationalization process change the model? Internationalization is when two or more countries are involved. Fast fashion has been considered original and new within the fashion sector. Firms have
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Harvard Business Review examines how corporations’ strategies and structures are changing and how those changes are manifest in their supply chains. The Articles The Triple-A Supply Chain by Hau L. Lee October 2004 The best supply chains aren’t just fast and cost-effective. They are also agile and adaptable, and they ensure that all their companies’ interests stay aligned. Reprint R0410F; OnPoint 8096 Leading a Supply Chain Turnaround by Reuben E. Slone October 2004 Five years ago, salespeople
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INTERNATIONAL MARKETING CASE STUDY ZARA: THE SPANISH RETAILER GOES TO THE TOP OF WORLD FASHION Professor: Jennifer Stack Student: Martina Sekuloska San Sebastian October,2014 International marketing [ZARA:THE SPANISH RETAILER GOES TO THE TOP OF THE WORLD FASHION] INTRODUCTION Inditex is a fashion retailer which dates back to 1963 when it started life in a small workshop making woman’s clothing. Today it has more than 6.460 stores all over the world (Inditex, 2014). Officially
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