Case 19 ZARA Nel 2008 Inditex, il retailer base della Spagna ha gestito piu di mille Zara store circa alrti 3000 in 70 nazioni. Piette il direttore moda di LVMH descrive Zara come il piu innovativo e devastante venditore a dettaglio nel mondo. Chic si, Redditizio: si, Alti prezzi: no. La storia di Zara è un insieme di attente strategie di risorse, merchandising, distribuzione tutte volte a creare un nuovo modello di ricavo, di margini lordi, e di capitale circolante. Amacio
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Running Head: Zara Case Study Zara – IT for Fast Fashion MGN 562 Team: The Change Agents Drejer Simon ID 315273004 Sharnjeet Kaur ID 315271003 Bilal Khalid ID 315276006 JR Rattaporn Srinok ID 315373001 Zertab Quaderi ID 315276001 Stamford International University, Bangkok February 2016 Table of Contents Abstract 3 Company Overview 4 Current Situation 5 Process Performance Analysis 5 Capacity 7 Efficiency 8 Flexibility 11 Quality 11 Operations Strategy Analysis 15
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H&M Case Study H&M is a Swedish retailer in fashion apparel industry and was founded in 1947 by Erling Persson. The fashion apparel industry is often regarded to be one of the most difficult branches to operate in, due to short product cycles, volatile demand and fierce competition in an increasingly globalized world. Mass-market pioneer in fast-fashion business Structure: 1) Name model 2) Mention why and/or when to use 3) Analyses PESTEC * Political factors that affect
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questions •What is the problem? Define the demand for high end clothing for woman; increase the number of stores and the sales of products within each of 6 brands. •Why are we doing this? To be at the forefront of both fashion and sustainability •Objectives and goals. To bring fashion and quality at the best price in a sustainable way, with retention of values. •Current performance and where we want to get. There are 6 brands, 3600 stores in 58 markets worldwide and online shopping in 21 countries
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external factors affecting the fast fashion industry most importantly in H&M’s case is the transportation cost and price of oil | External factors change in the markets of production. Raw material prices have increased; cotton prices for example almost doubled in 2010. H&M has to adapt to changing conditions but always in accordance with their business concept – to offer customers fashion and quality at the best price. | There is a mix of external shocks in the fast fashion industry: * Economic
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Inditex is a multinational clothing retailer and manufacturer (Zara, p.1, pp.2). Their largest chain store is Zara, whose POS terminal and business operations were constructed to quickly respond to the changes in customers clothing preference (Zara, p.3, pp.3). The system of operation in use was effective when Zara was a small chain of stores. However, since Zara’s growth and the changes made to the clothing industry, the current operations are no longer effective. The key problems to Zara’s operations
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Zara wins at fast fashionA. Successful Spanish company Zara produces and sells fashionable clothing. Its core customers are 18-35-year-old women. It offers them the latest fashions at affordable prices. To keep their interest, stock is constantly changed and updated. New deliveries arrive on a twice-weekly basis. Few products are available in store for more than a month, adding a sense of exclusivity and pressure to buy.B. Zara competes directly with companies such as Gap, Mango and the Italian
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Dfs Afd Sf Sdafsd Afsd Afsd Afsd Afsda Sd F Se Fsrfse Rtrlfk kk k rk rk rer ll l l rlel l osos oll lrwl Fkskfk s Kfskfk Kkfskfs S S kfkkrsoroes Fklslala Kedkeak Askfkosao Keklalelaeo Eoaoe Dosaa e supply chain and headed Zara in Scandinavia. “Martinez will use his experience in supply-chain management to improve the delivery time-lag at Esprit,” said Paul Cheng, vice chairman of Esprit. “We used to launch new products every season, but now we may need to move quicker.”
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have to analyze a very strong and efficient strategy, and to face some difficulties, deeply linked with the industry (such as problems of relocations or competition from Chinese textile) that would help us understand a strategy better. Besides fashion is an unavoidable factor of our daily life. It always seemed interesting to analyze what stands behind the doors of a store in which we shop. Presentation of the brand H&M is a Sweden based company. It was funded in 1947 by two Swede Hennes
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Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio
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