day, Mango has ditched the glitz in favor of more casual attire like that from Spanish rival Inditex SA, the world’s biggest seller of apparel and owner of the Zara brand. The change has helped Mango outpace Inditex in Spain’s 16.2 billion-euro ($21 billion) clothing market. “We had gone way too far with our focus on clothes for parties and events,” said Enric Casi, general manager of the Barcelona-based retailer. “Not even our employees wore Mango.” The casual push wasn’t the only lesson Mango
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Zara: Information Technology For Fast Fashion | | | | | | | | |
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stores in 61 different countries and it is the second largest global retailer. H&M specializes in “fast fashion”. Fast fashion is a term used by fashion retailers to express that designs move from the catwalk quickly in order to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at in both the spring and the fall Fashion Weeks of every year. This clothing is made affordable so that mainstream consumers can enjoy it. H&M
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Introduction: In 1975, Zara was founded by Amancio Ortega who is still their largest shareholder and wealthiest man in Spain. Ortega started in 1963 with clothing factories and expanded over time to retail and manufacturing. He believed that all functions should be linked in the apparel industry because consumer demand was very difficult to forecast. In 1985, two important events occurred. The first was the formation of a holding company for Zara and the other retail chains. The second key event
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Table of content: Introduction: I) Presentation of Caroll a) Caroll and Vivarte b) Historic of Caroll II) The company’s mix marketing: a) The product b) The place c) The price d) The promotion III) Chinese market audit - PESTEL analysis: 1) The political environment 2) The conomical environment 3) The social environment a) Chinese cultural specificities b) The chinese purchasing attitude 4) The legal environment IV) The SWOT matrix a) Strengths b) Opportunities c) Threats
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Ansoff’s matrix and marketing mix. Our recommendations will also be given at the end of this report in order to evaluate the success or not of this implementation on the fashion Chinese market. INTRODUCTION Caroll is nowadays a very famous french brand in the fashion world, years after years the brand asserted its position on the fashion ready to wear market. Everything started in 1963, when both Raphael Levy and Joseph Bigio founded the Caroll brand. Initially the Company name was “Les tricots
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wisdom(傳統觀點) shared by many senior managers, stock analysts, and management gurus(領袖、專家). Zara subverts(顛覆) this logic. It produces roughly half of its products in its own factories. It buys 40% of its fabric from another Inditex firm, Comditel (accounting for almost 90% of Comditel's total sales), and it purchases its dyestuff(染料) from yet another Inditex company. So much vertical integration(垂直整合) is clearly out of fashion in the industry; rivals(競爭者) like Gap and H&M, for example, own no production
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Although Gap, Inc. (Gap) began the millennium as the clear global leader in the apparel retail market with sales more than four times larger than those of H&M, H&M had grown quickly and passed Gap in 2009. However, Spain’s Inditex, with its fast-fashion chain, Zara, had done even better. It passed H&M in sales in 2005 and, by 2011, had also become more profitable. H&M had also lagged behind Inditex in supply pipeline speed, brand diversification, online retail presence, and expansion into China.
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TABLE OF CONTENT 1. INTRODUCTION …………………………………………………….... 2 2.1 Overview 2.2 Company History 2.3 FAST RETAILING WAY (FR Group Corporate Philosophy) 2.4.1 Corporate Statement 2.4.2 The FAST RETAILING Group Mission 2. BUSINESS MODEL & STRATEGIC...…………………………………3 3.4 Specialty Store Retailer of Private Label Apparel 3.5 Procurement of Materials 3.6 Product Planning 3.7 Production 3.8 Sales 3.9 Customer Service
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& Corporate Social Responsibilities…………………………………………………28 PESTEL Analysis on Peru Fashion Industry (MANGO)………………………………….28 CSR for Retail fashion Industries…………………………………………………………...29 Conclusion…………………………………………………………………………………...33 Bibliography…………………………………………………………………………………34 2|Page Saurabh Mallick (10269890) Abstract This report insights the PESTEL analysis done on the country Peru, in context to fashion retail brand MANGO. Research Methodology Every one of the sources utilized for
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