...Southern Illinois University Carbondale OpenSIUC Research Papers Graduate School 8-2014 Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production Elizabeth T. Giwa Southern Illinois University Carbondale, toyin.e.giwa@gmail.com Follow this and additional works at: http://opensiuc.lib.siu.edu/gs_rp Recommended Citation Giwa, Elizabeth T., "Nollywood: A Case Study of the Rising Nigerian Film Industry- Content & Production" (2014). Research Papers. Paper 518. http://opensiuc.lib.siu.edu/gs_rp/518 This Article is brought to you for free and open access by the Graduate School at OpenSIUC. It has been accepted for inclusion in Research Papers by an authorized administrator of OpenSIUC. For more information, please contact opensiuc@lib.siu.edu. NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRYCONTENT & PRODUCTION by Toyin Elizabeth Giwa B.S., Southern Illinois University, 2010 A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Department of Mass Communication and Media Arts in the Graduate School Southern Illinois University Carbondale August 2014 Copyright by ELIZABETH TOYIN GIWA, 2014 All Rights Reserved REASEARCH PAPER APPROVAL NOLLYWOOD: A CASE STUDY OF THE RISING NIGERIAN FILM INDUSTRY CONTENT & PRODUCTION By Elizabeth Toyin Giwa A Research Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Professional Media and Media Management...
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...taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may face. 2.0 Innovation analysis 2.1 Sony innovation analysis To begin with, Sony has made a reputation in the business world as one of the most innovative companies. According to a source they were ranked in the top 20 of the world’s most innovative companies, and they have exploited new opportunities through the use of technology for the past...
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...sharing, and the reasons to go to the cinema just don’t add up to thecost of a ticket for many anymore. (Vanairsdale, 2010)IV. Strategy FormulationA. Strategic Alternatives and Evaluations When looking towards improving or developing strategies, all three of these companieshave to consider alternatives that will help them to do three major things. First, all three of thesecompanies have substantial levels of long-term debt. Decreasing the amount of money they owein the long-term is key. Second, these companies need to work towards getting more out of theirassets. These companies are dealing with very expensive assets that in many cases areunderperforming due to a drop in demand for their overall operations. Third, they need to makegoing to the movies exciting again. If increased foot traffic in these theaters isn’t generated, thenthe companies won’t be able to grow. (Regal, 2012), (AMC, 2012), (Cinemark, 2012) From a business level prospective none of these companies have been able to leveragethemselves with a cost-leadership strategy. All of these theaters have an average ticket price ofaround $6-$8, when looking at pricing in all of their geographic regions. The theaters couldchoose to utilize a flexible pricing model that...
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...Comparison of 3 methodological approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence of different media such as contemporary electronic, celluloid and print has been discussed and the role of media in affecting life as well as career choices especially from the perspective of gender is conferred. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were previously dominant by the their male counterparts. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were...
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...The Effect of T.V. Cartoon Network on the Aggressive Behavior of Grade One Pupils in Brion-Silva Elementary School A Title Proposal Presented to DR. JOCELYN CASTILLO In Partial Fulfillment of the Requirements In EDUC 501 RESEARCH METHODOLOGY By: MELANNIE D. ARCENAS MAED-EM CHAPTER I The Problem and Its Background Introduction The environment in the twenty-first century is media rich. People of all ages are surrounded by media from morning until night. We hear it greet us on our alarm clocks or on the radio in our vehicles, see it on billboards outside or in magazines while waiting for the doctor, and view it using computers, playing gaming devices or when watching television. The American Academy of Pediatrics recommends that parents school going children to no more than 1 to 2 hours of quality educational television content per day, and that children under the age of two not be exposed to any type of television or screen time at all (Anderson & Pempek, 2005; AAP, 1995; Anderson et al., 2003). These limits are prescribed to allow for children’s developing minds to use imagination, explore the world and increase physical activity and interaction with family or friends (Funk, Brouwer, Curtiss & McBroom, 2009). However, parents and other adults seem to be taking this recommendation lightly. One of the largest national studies of preschool-aged media effects, the Kaiser Family Report (2003), showed that the use...
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...and has existed since 1971. It is a non-profit organization consisting of about 50 full-time employees and thousands of volunteers every year. Before going in to further detail of the event it is important to gain better understanding of the main concepts identified for this essay, namely events and experience. Within this body of work the author is attempting to explore the reasoning behind the classification of the chosen event as an experience. For this reason a closer look into the concepts of experience and experience economy is provided in the context of events. The various dimensions and levels of experience, as well as event experiences and the meanings attached to them are discussed in the literature review. The selected event is analyzed with the help of the discussed literature in order to establish its classification as an experience with final conclusions drawn at the end. Literature review In order to explore why a specific event is classified as an experience, the following literature review discussing the identified concepts of events and experience is provided. These concepts are explained with the help of various authors’ work, and the definitions and further aspects they describe are discussed. Experience Experiences are defined by Pine & Gilmore (1999) as “events that engage individuals in a personal way”, thus an event is only an experience if a person participates and is involved and engaged physically, mentally, emotionally, socially or spiritually. As...
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...Review Article Violence against Women in Pakistan: A Framework for Analysis Parveen Azam Ali1, Maria Irma Bustamante Gavino2 University of Sheffield1, United Kingdom, Aga Khan University School of Nursing2, Karachi, Pakistan Abstract Understanding violence against women is as complex as its process. As a perusal of literature shows that most of the explanations were contextually and culturally based, this review attempts to analyze the issue of violence against women using theories applicable within the Pakistani context. Literature examining the issue of violence against women and its various theories was reviewed. A framework using the determinants of violence against women as proposed, include intrinsic and extrinsic factors within the people, the socio-economic- political and cultural system of Pakistan and the influences of surrounding countries. The Pakistani scenario has been described and the theoretical bases were presented. Each determinant has been discussed with supporting literature. Further studies are needed to strengthen the framework; however, it provided a modest view of violence against women in Pakistan. The framework would help the policy and decision makers to understand the dynamics of violence against women and may move them to action to bring about improvements in women's' lives. Introduction Understanding violence against women is a complex issue. Several explanations coming from various theories have been offered to understand...
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...CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function). iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function). The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, plays in shaping social behaviour among teenagers in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides man’s activities into work and play. The former involving reality and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that people use mass communication more as play than as work, more for pleasure and entertainment than for information and serious work. Folarin (ibid) corroborates this view by saying that one constant criticism of television in Nigeria is its focus on entertainment rather than on development purposes. There is no doubt that the impact of the media on young people’s lives is broadly considered within...
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...What about Violence in Movies? Manabu Ozawa from Japan |[pic] | | |PHOTO BY THOMAS PETERS | | |"Action movies with violence take heat from adults who blame | | |them for real life violence because they are closer to reality | | |than other movies." | | "The question whether movie violence should be regulated or not is a difficult and complicated matter." Although many people criticize violent movies, if there is a movie which does not contain sex and violence, who will go to see that movie? Most major movies, such as "Lethal Weapon", "Die Hard", and "Independence Day", were really popular in spite of the fact that the "good guy" killed more people than the "bad guy" did. In my opinion, Hollywood tends to produce few kinds of movies--action, panic, love story, and comedy. Whenever I watch a movie or a video, there is at least one murder in each movie. The biggest number of deaths are in the panic movies, in my opinion. Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] ...
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...values for gaining of knowledge for management of the multigeneration workforce. The specific focus is upon Generation ‘X’ and the Millennium Generation which are the two primary groups comprising the new workforce. INTRODUCTION The generation that a person is born within has some impact upon that individual in terms of work styles, work values and self-image. The demographic profile of the workforce is undergoing quite a change insofar as the representation of generations and the result is that organizations are experiencing a necessity to make changes as well. The workforce will become increasingly more diverse in the future and this greatly affects the organization in its capacity of hiring and retaining employees. The literature reviewed within this study illustrates the fact that the expectations of employees differ within the generations represented in today’s workforce and unless managers have a sound knowledge-base of the needs and expectations of the organization’s employees then keeping these employees motivated may prove to be quite difficult. 2001, many intelligence agencies have experienced a surge in hiring however; many of these employees have five (5) years experience or less. Furthermore, a recent...
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...Nexus 7 Tablet Marketing Plan Marketing Management 1.0 Executive Summary There has never been a tablet on the market that can compete with the iPad, let alone take market share away from Apple, until now. The Nexus 7 provides uncanny performance, at a price that will leave consumers asking “how can they do this and still make money?” Leveraging the proven performance of electronics company Asus and the ingenuity of Google, consumers will get the most bang for their buck. The two powerhouse companies will build on the foundation of 7.1 inch tablets and take them to the next level. Unnecessary and low use features will be removed driving down end user cost. Lower cost and popular feature availability, as well as the backing of Google will be an instant attention getting for consumers. Initial whispers of the Nexus will be floated out roughly a year before intended release to start conversation amid consumers. As the date draws closer, social media (blogs/review/previews) will be used to drum up additional attention. In the quarter leading up to release, TV commercials and magazine ads will kick into high gear to complete the frenzy generation for the “iPad killer.” Upon initial release, advertising will slow down long enough to show how the Nexus is taking the 7 inch tablet market by storm. 2.0 Situation Analysis The Nexus is the new face in the tablet market and faces an uphill battle as it competes against well-known and proven products like the Kindle Fire...
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...Umnas Reynaldo B. Deocales Jr. Virgette B. Lavanar Ruthleen Jane A. Castro Karen R. Jaramillo CERTIFICATION This research entitled “CAUSES OF DROPOUT RATES AT THE COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY AS PERCEIVED BY THE FIRST YEAR BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION STUDENTS OF THE UNIVERSITY OF NORTHERN PHILIPPINES” in the COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY, UNIVERSITY OF NORTHERN PHILIPPINES, TAMAG, VIGAN CITY, ILOCOS SUR prepared and submitted by Genafril Mae A. Benzon, Danna Marie Tabuada, Jaidee M. Rosario, Kim L.Umnas, Reynaldo Deocales Jr., Virgette Lavanar, Karen Jaramillo, Ruth Jane Castro in partial fulfillment of the requirements for the 1st Semester of Statistics I, have been reviewed and recommended for acceptance and approval for final defense. Novie Ada Urbis, MAT-Eng Critic Rhea Benzon, MAME Statistics Instructor APPROVAL SHEET Approved by the Panel of Examiner on final defense with the grade of___________. Gilbert Valdez, MBA Panel member Mr. Erwin Tolbe Coordinator for Research, CBAA Chairman Accepted and approved in partial fulfillment of the requirements for the 1st Semester of Statistics I school year 2012-2013 Rhea Benzon, MAME Statistics Instructor Date: ACKNOWLEDGEMENT The researchers wish to express their sincerest...
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...THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that this research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” is out of my own effort and it has never been submitted to any institution for any award. Sign …………………….. Date……………………………. Sebyala Bosco 10/U/141910/BSE/PE APPROVAL This is to certify that the research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” by Sebyala Bosco registration number 10/U/141910/BSE/PE has been done under my supervision. The research report is ready for submission to School of Management and Entrepreneurship with my approval as University supervisor. Sign: ……………………………… Date:……………………….. Ms. Nakatete Phionah (Supervisor) DEDICATION I dedicate this report to my beloved father Dr. Bukenya John Vicent, my beloved mother Ms. Namuli Josephine, Mr. Lubega Fred and Haji Kazibwe, Prof. Kawuma, Hajjati Sarah...
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...IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST, 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY, AMORJI – NIKE, ENUGU. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCES (B.Sc.) DEGRESS IN MASS COMMUNICATION, AUGUST, 2013 Declaration I, Anjugu Ndaku .J. hereby declare that this research work was written by me and has not been submitted or received anywhere for the purpose of acquiring a degree in Mass Communication. -------------------------------------------------------ANJUGU NDAKU J --------------------------------------------DATE Certification Page I certify that this study was carried out by Anjugu Ndaku .J. It was approved by the Department of Mass Communication, Caritas University, Amorji – Nike, Enugu as meeting the requirement for the Award of Bachelor of Science, B.Sc. (Hons) Mass Communication. ------------------------------------------------------Dr. (Mrs.) Acholonu (Project Supervisor) --------------------------------------Date --------------------------------------------------------Dr. (Mrs.) Acholonu...
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...International Journal of Social and Management Sciences Volume 2 Number 2 April 2009 ISSN 1504-8446 International Journal of Social and Management Sciences is a multidisciplinary peer-reviewed journal devoted to publishing research papers in all related fields of social and management sciences. Contents THE EFFECTS OF INQUIRY-BASED AND COMPETITIVE LEARNING STRATEGIES ON ACADEMIC PERFOMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN PHYSICS ................................................................................................ 4 PATIENTS’ PERCEPTIONS OF DEPRESSION ETIOLOGY AND TREATMENT EXPECTATIONS IN A NIGERIAN TERTIARY HOSPITAL .............. 12 PARENTAL CHILD-REARING STYLES, HOME STABILITY AND ACADEMIC PERFORMANCE OF STUDENTS IN SENIOR SECONDARY SCHOOL PHYSICS IN CROSS RIVER STATE OF NIGERIA ........................................................................35 MODEL JOB ANALYSIS AND DESCRIPTION FOR PUBLIC RELATIONS PRACTITIONERS IN KENYA..............................46 NOLLYWOOD, NEW COMMUNICATION TECHNOLOGIES AND INDIGENOUS CULTURES IN A GLOBALIZED WORLD: THE NIGERIAN DILEMMA ......................................................................................................................................... 62 2 This Page is deliberately left blank 3 THE EFFECTS OF INQUIRY-BASED AND COMPETITIVE LEARNING STRATEGIES ON ACADEMIC PERFOMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN PHYSICS AFOLABI, FOLASHADE DEPARTMENT OF TEACHER EDUCATION FACULTY OF EDUCATION...
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