Running header: THE BROADWAY CAFE

Lloyd Wayne Murphy
Reengineering: The Broadway Café
Strayer University
Professor Eve Yeates
WINTER CIS 500
March 10, 2012

Abstract
A customary coffee lovers rendezvous in the heart of academia stands The Broadway Café arose established in 1952, by my grandfather neighboring the open campus of the University of Texas (UT), Austin, Texas, and my grandfather in his last will and testament rendered the ownership of café as a bequest to me upon his passing. The eatery had under his stewardship presented its clientele with a repertoire of superlative cuisine, exotic beverages over the years, as well as a rendering of an assortment of specialty coffees, teas, and a complete bakery, offering a plethora of pastries, assorted sandwiches, salads, and potages. The issue stands as to whether the eatery can arise to stand as a financial windfall or fall into a financial dilemma. However, my grandfather possessed exceptional expertise in operating the eatery, the eatery’s nontechnological business operations remain today in the same manner as they did in 1952. Consequently, the eatery had incurred a progressive decline of five years of clientele. The eatery possesses no computers: the eatery’s orders take place by hand, or maintain a Web site: thus, consequently, the marketing occurred via the eatery’s clientele. The eatery’s promotion coupons occurred via pamphlets and newspaper clip outs, the eatery’s payroll, and inventory tracking took place on an annotation notepad. Thus, consequently, a reengineering modernization project analysis and stratagem of The Broadway Café that will enable the eatery merge into the eBusiness Twenty-First Century ensues, in an attempt to ensure my grandfather’s bequest to me arises as a windfall.

PART 1: PORTER’S FIVE-FORCES: ANALYSIS In order to enable the assemblage of an avenue