...This paper reviews the importance of sports in America during the 1920’s. The 1920’s was a time of amusement in America. People used their hard earned money to watch the world’s greatest athletes. Some of the athletes reviewed in this essay include: Babe Ruth, Benny Leonard, and Harold Osborn. The 1920’s portrayed the importance of sports in the public eye. The authors analyzed in this essay include: Biography Editors, International Olympic Committee, Allen Barra, Jim Sumner, and James B Roberts & and Alexander G. Skutt. The International Olympic Committee, or IOC, has compiled thousands of Olympic athletic accomplishments. Every athlete from the first to most recent Olympics has been compiled into very detailed accounts. The staff at the International...
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...1. History of the Puma & Reebok companies 2. Marketing Analysis: SWOT analysis 3. Advertising strategy 4. Consumers' information 5. Conclusion History Brand Origins The roots of the Puma brand stretch back to the mid 1920’s when Adi and Rudolph Dassler spent years working together building lightweight athletic shoes registered under their family shoe enterprise Gebrüder Dassler, in Herzogenaurach Germany.Beginning with the 1928 Olympics in Amsterdam, Adi’s uniquely designed shoes began to gain a worldwide reputation. Jesse Owens was wearing a pair of Dassler’s track shoes when he won gold or the USA at the 1936 Berlin Olympics. After World War II, during which Rudi Dassler had spent time in a POW camp, the Dassler brothers began a legendary feud, causing Rudolph to leave the company and found a rival company across town. Originally thinking of calling his brand RUDA, Rudi Dassler named his company Puma Aktiengesellscaft Rudolf Sport (Puma) while brother Adi in corporated as Adidas. This family rift would lead to cutthroat business feuds and sporting triumphs forging two mighty sporting brands recognized all over the world. [pic] Brand Name Origins [pic] The leaping puma also symbolizes combination of speed, power, and elegance often exhibited by professional athletes. The Puma logo is a symbol of the fierce rivalry between the two brothers. No longer working with his partner and brother, the brand would come to symbolize the solitary and secretive...
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...World War II- Paul Gallico, described athletic stars as "the Golden People", nothing that in the years following World War I sport had " its first million-dollar prizefights, and the adulation of sports heroes rose to the point almost of national hysteria". As World War I came to a close, however, the " Golden People" were anything but. The horrible devastation of the war and its terrible new weapons had shattered the idealistic notions of the Progressive reformers. The decade of the 1920s was termed the "Golden Age of Sports", and the media's creation of sport heroes during this time provided a stabilizing influence in a rapidly changing American culture. Sports stars were lionized as All-American types who exemplified American cultural values. The Four Horsemen of Notre Dame represented the American ideology of spirit, teamwork, and assimilation of diverse groups within society. Babe Ruth, the most famous of all the athletic heroes, symbolized the American dream, the land of opportunity and meritocracy, where one could succeed despite humble origins. The depiction of such heroes presented a more homogenous culture and solidified an American cultural identity, but it also masked social tensions inherent in the United States in the aftermath of World War I and during the Great Depression and World War II The media's role in constructing a popular culture- The new communication medium of radio became commonplace in the 1920s and contributed to the publicizing of athletic...
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...In the 1920s one sport that was very popular to play and watch was baseball. It was also the time of one of the greatest baseball players ever, George Herman Ruth Jr. Known as The Great Bambino, The Sultan of Swat, The Big Bam, Jack Dunn’s Baby, The Caliph of Clout, and The Behemoth of Bust but you probably know him best as “Babe” Ruth. George Herman Ruth Jr. was born on February 6, 1895. He was born in Baltimore Maryland. When he was younger he rarely saw his parents, he was practically raised by the Catholic Missionaries who ran St. Mary’s Industrial School for Boys. George was classified as irreformable because of his lack of ability to adapt to a structured environment at St. Mary’s. In 1914 Babe Ruth was bought by the Boston Red...
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...Giulio Grassi 01/15/2015 P. 6^ The Roaring 1920s World War I which was known as a war that ended all the other wars and as the Great War finally came to an end in 1918 changing life in many countries, it had devastating effects on Europe. The Great War demolished the Austria-Hungary Empire and the Russian Empire. New states were established out of these former empires. However, the effects of the war were also felt across the Atlantic Ocean in America. Due to the war industry in the USA grew, the women’s movement progressed, and the government adopted new diplomatic policies. The Great War affected all areas of life in America, and continued to have its effect for many years to come. The decade that came right after was called “The roaring 1920s”. It was a time where Americans were living the American dream. Was the first time in American history that people could afford to buy in abundance and buy anything they pleased. The roaring 1920’s was effected by many inventions and a new life that Americans were adapting to. The introduction of cars, planes, Sports and Prohibition effected the 1920s. Americans were learning how to live their lives. One of the biggest changes probably also the one the influenced the most all the Americans were the new forms of transportation. After the World War I all the industries in America started to grow back slowly, some of those were starting to build the things that would revolutionize the life of all the Americans this...
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...History of Sports betting in the American Culture Sport betting was a natural part of the culture of the early Americans. Between then and now, the sport betting industry has dramatically increased in popularity and has adapted with changes along the way. Americans, as a society, often frown upon anything to do with gambling and view it as a vice, however, there are some advantages to what the Sports Betting industry can offer should it be made legal. Sports betting(and gambling in general) can lead to a destructive lifestyle, is the cause of many strained relationships as well as cause a huge deficit of debt for someone, among other consequences. Americans know these ramifications and continue to part take in the action but obviously not for those reasons. Sport betting socially has its benefits as well such as winning money, fun and excitement, and even getting out of debt. Sports betting in America is a national past time in its own right and the idea of legalizing it has been a constant battle among it’s lawmakers. The founders of the United States were risk-takers by nature, hence the obvious attraction to gambling in all forms. Back then, people bet on makeshift horse races, cockfights and bare-knuckle brawls since there was not much else. Colonists from England had gambling in their blood since their fathers and grandfathers had been doing it for generations - not only in hopes of a profit but also as a form on leisure and entertainment(California Libraries, Web)...
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...cheering at competitive sporting events which then spread to the United States of America. In the United States, the first cheerleaders were from a group of six men from Princeton University, which was called the Princeton Pep Club. The man that organized the Princeton Pep Club was Thomas Peebler. Thomas Peebler was a graduate of Princeton University who started a cheer/chant of “Sis Boom Rah”. Cheerleading has come a long since the Princeton Pep Club, but yet it is still not receiving the respect it should be receiving in today’s world. The history of cheerleading over the past century has evolved from six men in the Princeton Pep Club chanting at a football game to one of today’s most popular and difficult sports for both girls and boys. Cheerleading started as a man’s sport and overtime evolved into a sport that is based mainly on females. When people now a days think of cheerleading, they think of girls flaunting around in their short skirt and tight uniform top, but cheerleading began as a male sport. During the year of 1903, at a University of Minnesota football game, there was a group of six males that created a yell squad, which led to a male cheer fraternity called Gamma Sigma (iSport, History of Cheerleading). The Cheerleading State, which consisted of a group of males who led crowd chants during basketball and football games, was started in 1905 by a group from Texas A&M. The sport of cheerleading remained mostly men until the mid 1920’s, which is when...
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...This man was most responsible for the transition from this rugby like game to the sport of football know today was Walter Camp. known as the “Father of American Football. As a Yale undergraduate and medical student from 1876 to 1881.American Football grew out of English sports such as rugby and soccer and became popular on American college campuses in the late 1800s In 1876, a coach named Walter Camp, who is considered the “Father of American Football,” helped produce the first rules of American football. Among important changes were the in troduction of line scrimmages and down-and-distance rules.The American Professional Football Association was formed in 1920; two years later it changed its name to the National Football League (NFL), which...
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...The History of Women in Sports Throughout history, women have fought for equality against men, significantly in the last century, as women have taken on greater, and more equal, roles in society. There have been several fronts on which women have fought for equality and one of those cases is in sports. Sports history is filled with men popularizing athletics such as baseball, basketball, boxing, football, track, and many other sports. It is quite surprising to many that women, as well as men, should take credit for their effort in athletic competition. Women have been known since the 19th century to take part in sporting events when, back then, they were supposed to be confined to more prim and proper activities. Historically, a woman’s duties were to take care of the family, do all the domestic work, and basically enslave themselves to their husbands. Because of this stereotype, it was highly frowned upon that women were taking on a masculine role by participating in the sporting world. Throughout the history of human existence, athletic competition has been regarded as an exclusively masculine affair. In ancient times, athletic competitions were held among warriors to prove their fighting prowess or otherwise demonstrate their virility. The exclusively male origins of competitive sport carried over into the Olympics, where women were not allowed even to watch competitions, much less compete. However, a separate women's athletic event, the Heraea...
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...COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and...
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...COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and...
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...H 905A24 THE BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS David Wesley prepared this case under the supervision of Professors Andy Rohm and Fareena Sultan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services is the exclusive representative of the copyright holder and prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 6613882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Northeastern University, College of Business Administration Version: (A) 2005-11-07 Nick Drake, Global Media manager (Global Media Group) for adidas, arrived at the company’s headquarters to present a bold new marketing strategy, based around mobile phones. “We call it the Brand in the Hand,” he told the senior marketing executives who had gathered to present their strategy for the upcoming year. The Global Media Group had been arguing that mobile marketing was the ...
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...of public relations is to help public opinion reach conclusions by providing it with facts and interpretations of facts John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993 PRO624 SPORT PUBLIC RELATIONS 1. Introduction 2. Focusing on the Sport Organization-Media Relationship 3. Managing the Sport Organization-Media Relationship 4. Sports Marketing and Public Relations 5. Strategies and Tactics 6. Communicating in Times of Crisis 7. Using the Internet in Sport Public Relations 8. Addressing Legal and Ethical Considerations 1. Introduction: - Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so - Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy - Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing - Sport public relations is a communication based function to develop desirable relationships with the organization’s key public. - The importances of sport in public relations are: a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...
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...that any other brand has been independent enough to be tied to so many market segments. This paper will provide insight into how Converse and the Chuck Taylor All Star was able to maintain its prominent position in the shoe market for over 100 years, despite competition, an ever changing market, and even bankruptcy. History Of Converse In 1908, Converse began as a rubber shoe company specializing in tennis shoes, rubber boots and automobile tires. The All Star shoe was created in 1917 as a specialized basketball shoe. It was competing with A.G. Spalding, U.S. Rubber, and Goodrich. Spalding invented the basketball as we know it today, and the basketball shoe, which included a rubber sole for traction. Previously, athletes competed in a high top shoe with a leather sole. At this time, the sport of basketball was still primitive and lacked the national prominence it has today. In 1921, Converse brought on Charles “Chuck” H. Taylor as a traveling sales representative to help promote the brand. Chuck was previously a professional basketball player who was looking for an off-season job. He was brought on as an athlete to help improve the shoe. Chuck made design changes for traction and added the ankle patch for extra support. He later went across the nation putting on basketball clinics to teach children the sport of basketball. While on these tours, Chuck would...
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...Troy Marrow HIST 1540-OL1 November 30, 2014 Jackie Robinson Robinson, Jackie (January 31, 1919 – October 24, 1972) baseball player, civil rights activist was born in Cairo, Georgia the youngest of five children. His parents were Jerry and Mallie Robinson. Mallie Robinson worked several different jobs after her husband Jerry left the family in 1920. At Muir Tech, Robinson played several sports at the varsity level and lettered in four of them: football, basketball, track, and baseball. Robinson attended Pasadena Junior College (PJC), where he continued his athletic career by participating in basketball, football, baseball, and track. After graduating from PJC in spring 1939, Robinson transferred to UCLA, where he became the school's first athlete to win varsity letters in four sports: baseball, basketball, football, and track. Robinson was one of four black football players on the UCLA Bruins football team. Robinson was also the 1940 NCAA Track and Field Champion in the long jump. Ironically baseball was Robinson worst sport at UCLA he only hit .098. While at UCLA, he met his future wife, Rachel Isum. Robinson's eligibility ended at the end of 1941, UCLA asked Robinson to stay and even offered financial support to him. He didn’t have much money, but he turned down the offer respectively. An interesting fact is Robinson never graduated from UCLA. Robinson then became an assistant athletic director with the government's National Youth Administration (NYA) in Atascadero...
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