... 1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the product category/sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? Yes. I could find some patterns about ranking of top 100 brands. First as this question mentioned, Western Europe has strong automotive section. Because of in European country are united as an EU. So they can easily pass border, so automobile is essential product to them. Also Italy and France has a large fashion market, the biggest world four fashion show hold in New York, Landon, Paris, and Milano. So four of three the biggest fashion part hold in Western Europe. I guess that’s the reason why they has a luxury brand company. Also in East Asian country, has strength about electrical and automobile product such as Samsung, Hyundai and Honda, and Sony. I guess that’s because of were one of the most recent warfare nations. During the war, they really needed to develop means of transportation for procurement. I guess German faced same situation with Asian countries. After war their countries affected by economic depression, so they just took part in Electrical industry, and got a chance. That’s why they occupy large part of Electronic and automobile industry. 2. List all the brands that you have in your home. Then, research to find the country-of-origin of all the brands on your list. What do you...
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...Case Study 1-2 1) Examine further the "2011 Ranking of Top 100 Brands." Classify these brands while considering the product category or sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? 2) List all the brands that you have in your home. Then research to find the country of origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed? 3) Use the "2011 Ranking fo Top 100 Brands" table to test the level of BoK of at least five people (excluding yourself). Examine and write a short reflection on how the extent of their knowledge varies with their lifestyles. 4) Your textbook refers to the concept of perceptual maps. Construct a perceptual map using the following two dimensions: (i) product ethnicity (low vs. high), and (ii) level of BoK (low vs. high). Choose at least ten brands or product categories to represent on the map. You may use the list of brands/categories available at the Interbrand website to populate a list for the map. Use the information from question three to identify the average level of knowledge of product ethnicity and extent of BoK. 5) Using the information in question 3, how do you think a company can enhance its understanding of market segmentation so as to efficiently target a marketing message to its potential and existing...
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... League TabLe 2013 Innovation and execution for consumer brands Incite | Innovation League Table 01 Introduction Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League Table for 2013, revealing who’s got the right formula, as well as how brands can apply new strategies to excel at innovation. Incite surveyed 3,000 UK consumers both unprompted and then based on over 500 popular brands to rank their perceptions of the UK’s most innovative brands. For the first time since its inception, the study also measured the degree of perceived innovation in marketing communications to investigate consumer attitudes towards what makes a brand innovative and how this relates to its overall perception. We know that marketers have the power to drive innovation, but in order to woo consumers, brands need to understand the underlying factors that are perceived to drive innovation in order to apply it to their brand. Is it about inspiring advertising? Making consumers’ lives easier...
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...Branding Welcome to the 2012 BrandZ Top 100. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion. This is the seventh annual edition of a report that's become the definitive source for understanding brand value, and the strategies that help build and sustain it, across numerous product categories. Download the full rankings/analysis: BrandZ ranking report (pdf, 27 Mb) Press release - BrandZ 2012 FT Report BrandZ 2012 Flipbook BrandZ Webinar BrandZ Mobile Download the App > About BrandZ SNAPSHOT Interviews: 2,000,000+ Brand Measurements: 65,000+ Categories: 380+ Research Methodology: Quantitative Frequency of Updates: Annual Covered Countries: 40+ countries Americas: Argentina, Brazil, Canada, Chile, Colombia, Mexico, USA Asia: China, Hong Kong, Indonesia, India, Japan, Malaysia, Taiwan, Thailand, Vietnam, Israel, Saudi Arabia, South Korea Europe: Belgium, Czech Republic, France, Greece, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, Denmark, Germany, Netherlands, Spain, Turkey, UK Rest of world: Australia, South Africa, Ghana, Kenya A diagnostic and predictive tool, BrandZ facilitates fresh ways to maximise the rate of return on brand investments. BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame...
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...Introduction: RIM, a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. BlackBerry products and services are currently used by over 77 million customers around the world. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM’s common shares are listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012). In order to analysis RIM`s corporation strategy, we will analysis RIM from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile phone.in 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). http://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/ Key issue: The company is deteriorating http://www.theguardian...
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...have all heard of these products and most likely have these brands in our homes right now. All these brands are products of the General Mills Company. General Mills, headquartered in Minneapolis, Minnesota, is one of the world’s largest food companies. In fact on any given day it is estimated that General Mills provides 60 million servings of ready-to-eat cereal, 5 million cups of yogurt products, 5 million Pillsbury cookies, 2 million pounds of Green Giant vegetable and more than 1 million servings of Haagen-Dazs ice cream globally. General Mills is currently marketing in more than 100 countries on six continents; employing a little over 33,000 employees, half of which are working outside the United States. Global net sales for fiscal year 2011 were $14.9 billion dollars; $10.2 billion were from U.S. retail. And all of this started with two flour mills in the 1860s and Cadwallader C. Washburn’s vision to revolutionize the milling industry so produce flour with superior baking properties. Through this manufacturing, General Mills produced Gold Medal flour in 1880, which to this day remains the number one selling flour in the United States. The mission statement at General Mills is “Nourishing Lives – making lives healthier, easier and richer every day”. General Mills has its written values for the company on its website: Do the right thing all the time, Innovate in every aspect of our business, Build our great brands, Respect, develop and invest in our people, and Strive for...
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...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know...
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...The Hyundai Motor Company (Hangul: 현대자동차 주식회사; Hanja: 現代自動車株式會社) (Hangul: 현대; Hanja: 現代; MR: Hyŏndae, IPA: [hjə́ːndɛ],[2] modernity; KRX: 005380) is a South Korean multinational automaker headquartered in Seoul, South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprise the Hyundai Motor Group, which is the world's fourth largest automobile manufacturer based on annual vehicle sales in 2010.[3] In 2008, Hyundai (without Kia) ranked as the eighth largest automaker.[4] In 2010, Hyundai sold over 3.6 million vehicles worldwide. Hyundai operates the world's largest integrated automobile manufacturing facility[5] in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Contents [hide] 1 History 1.1 Research and Development 1.2 Business 1.3 Hyundai in North America 1.3.1 United States 1.3.2 Hyundai in Canada 1.4 Hyundai In India 1.5 Hyundai in Europe 1.6 Hyundai in Turkey 1.7 Hyundai in Egypt 1.8 Hyundai In Russia 1.9 Hyundai in China 1.9.1 Beijing Hyundai 1.9.2 Hawtai partnership 1.9.3 Commercial vehicles 1.10 Hyundai in Japan 1.11 Hyundai in the Philippines 1.12 Hyundai in New Zealand 2 Electric vehicles 3 Environmental record 4 Motorsport 5 Model lineup 5.1 SUVs and vans 5.2 Commercial vehicles 6 Concept car 7 Corporate social responsibility 8 Controversies 9 See also 10 References ...
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...as suggested by the work of IDEO? Answer: The success for IDEO comes from the fact they understand that utility is not enough and is why the product development requires consumers experience. 5. Do you agree with Edison’s observation that “genius is 1% inspiration and 99% perspiration”? Explain your answer. Answer: People spend a tremendous amount of time solving problems and studying the issue. IDEO realizes they must first know their customer before actually solving any problems. Case 1-2 1. Examine further the “2011 Ranking of Top 100 Brands.” Classify these brands while considering the produce category or sector and the country of origin. Can you detect a pattern? For example, do you see that strong players in the automotive sector emerge largely in Western Europe? Answer: Automobiles/Western Europe/BMW, Porsche, and Ferrari. 2. List all the brands that you have in your home. Then research to find the country of origin of all the brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed? Answer: Colgate...
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...Lackzoom to General Nutrition Centers, commonly known as (GNC). In no time GNC, started to produce other products such as: vitamin and mineral supplements, foods, drinks, as well as cosmetics. Shakarian, being an entrepreneur who had what it took, did not limit his potentials, but allowed GNC to begin franchising in the year 1988. Today, the GNC Company and franchised stores are operated throughout America and worldwide. According to the website, the company’s franchise strategy has benefited over 70 years, of retail and brand dominance. Because of GNC’s incredible growth, its successful franchise system, and brand awareness through its marketing innovations, more and more people decided to eat healthy in order to live well; and at the same time, the increase of obesity rate, prompted the company to open stores around the world enabling them to meet the surging demand of supplements; which gives GNC advantage to gaining several brand-loyal customers. More importantly, GNC dynamic leadership and high performance is one of the key fundamental factors keeping GNC at the leading edge in the industry. Additionally, GNC has more than 8,300 locations nationally, and in more than 50...
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...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...Threat of New Entrants - Moderate The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and advertising campaigns are expensive. Established chains have the resources to retaliate aggressively through pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook...
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...the top institutions and conferences in the country. With over 35 years in the business, IMG College offers a variety of different services including the production and distribution of radio and television programs, broadcast talent, coaches’ shows and endorsements, managing internet sites, specialized media, printing and publishing, game day events and hospitality, corporate partner programs, and brand management. Those services can be broken down into five categories: Internet, publishing, licensing, training, and academies. IMG College has been named to Training magazine’s 2011 list of the nation’s top 125 companies with the best employee training and development programs. Training magazine is a 43 -year-old professional development magazine that advocates training and workforce development as a business tool. The magazine explores management, which enhance bottom-line impact and development programs. The training top-125 ranking is based on myriad benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. The ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope development programs, and how closely such development efforts are linked to business goals and objectives. ("Training 2011 top...
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...Research & Collection of information on EY History of the company Origins of EY Switzerland: * Founded in 1917 in Basel as "Verwaltungs-, Revisions- und Treuhand AG". * The idea of former the company came from Basler Handelsbank, which was the company owner * EY helped the bank to gain more exact information about the credit standing of their clients * Renamed Allgemeine Treuhand AG" (ATAG) – a name which shaped the Swiss auditing and advisory services industry throughout the 20th century * In 1945, Basler Handelsbank was taken over by Swiss Corporation and the former Chairman of the ATAG board, Dr. Manfred Hoessly, succeeded in acquiring the majority of the company's shares, thus enabling ATAG to build its reputation as an independent auditing company * In 1960, ATAG decided to join forces with global auditors Arthur Young & Company, New York, and set up a company specializing in the auditing of US companies in Switzerland * In 1964, ATAG became a member of the “Arthur Young & Company International” corporate group (includes the Swiss know-how as well that contributes to the growth and development of the company) * In 1989, Arthur Young International and Ernst & Whinney International merged to create EY, renamed “ATAG EY AG” in 1991 and in 2000, “EY AG” * In 2008, the next major step in the firm’s international integration is when EY Switzerland combined with 90 country practices from Europe, the Middle East, India and Africa...
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...dollars ($7m) budgeted high-end hotel, planned on 11(eleven) acres of land, located at the prime view point of Africa‟s second deepest lake “Bunyonyi” and Mt. Muhavura, surrounded by the famous natural misty forest cover that includes Bwindi Impenetrable forest and Mugahinga national park that accommodated more than half of worlds mountain gorilla population. Not just with unrivaled world standards 100 room occupancy capacity accommodation, sustainable Eco lodges, Sports and Recreation, MICE, Business Hub, Cultural and Artesian, beauty Spas, F&B, Social Hubs, primate museum, among many more competitive facilities, but “Gorillas In The Mist” will offer excellent hospitality experience, quality ecotourism packages and Ecotourism research services too, well packaged for High-End leisure seekers, touring, Business and diplomatic clients. A project destined to be the first of its kind in the entire western and south western region of Uganda and the entire Virunga tourism catchment area that includes some parts of Rwanda and Eastern Democratic Republic of Congo. According to UBO abstract 2011/2012, the region contributes 42% of...
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