Company G

Assessment Code: MKT1 Task 318.1.5-06-15
Student Name:
Student ID: 00032713
Date: 10/03/14
Mentor Name:

Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 9

Introduction Company G is a highly knowledgeable company in the electronics field. We are now venturing into the small appliance arena. With our knowledge of technology and the resources we have available to us, we are confident that the line of appliances we are offering will open up many new doors and possibilities to our company.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product
Company G has been working to create a beverage maker that not only services hot beverages but can also be transformed into a cold beverage maker. This appliance will blend both worlds together and allow a consumer to have one appliance to do several different drinks. * Serving size is eight (8) cups or less. This feature allows a consumer to make as many as 8 servings or as little as one for convenience. * Timer delay allows the option of having the beverage ready and waiting for the consumer at their convenience and shows the innovative electronics solutions. * Coffee