...Chilean Mine Collapse Student BCOM/275 July 7, 2012 Chilean Mine Collapse In the article that was required for our research, “Over 30 workers trapped after Chilean copper mine collapse” (Weik, 2010), it stated that on August 5, 2010 the San Jose mine collaped trapping approximtely 30 workers. It also stated that rescuers where attempting to locate workers in order to drill to provide those trapped with food, water and oxygen, however rescuers were halted due to a second cave-in. The news article also indicated that prior to the collape, there was a fatal accident in 2007 which closed the mine, however, opened later that year. The additional articles that was researched for the Chilean mine collapse also did not shed any additional light on the trapped miner, however reads and most likely understood that the owner of the mine is trying to make excuses, such as “Major mining accidents are uncommon in Chile, the world’s top cooper producer” (Authur, 2010) and “Chile is the world’s top copper producer, but serious mining accidents are uncommon in an industry closely monitored by authorities” (Soto, 2010). These articles were not successful in sending the message because it leaves the question “Why”? Communication is important regardless of the method used; however the audience is to be considered when using any type of communication method whether it is preparing a news article or an office memo to be distributed. Some considerations to be given the different roles and...
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...Knowing Your Audience Paper and Communication Release Kendra Schilling BCOM 275 January 30, 2012 Britta Cammarata Knowing Your Audience Paper and Communication Release On August 5, 2010, the airwaves and newsprint ran a story about a small copper mine in northern Chile collapsing and trapping 30 miners inside. On this day the Minera San Esteban Primera Mining Company had a difficult task set before them. The company would not only have to inform the families of the trapped miners and its employees of the accident but would also initiate a search and rescue efforts to locate the men still trapped in the mine. The first task was to locate the miners and use every possible means to remove the miners quickly from the mine. The second task would be to inform the families of the miners and the employees of the company of this horrible accident. Although rescuing the miners from the copper mine will be a challenge for the company, but the biggest challenge the company will face is communicating with the different groups of people involved in this tragedy. When communicating with the different diverse group of people, the company needs to consider what his or her audience needs whether it is reassurance or details of the accident. The company also needs to consider security, by electing one spokesperson to relay information to the families, employees, and the news media this way the company can ensure the individual groups are receiving the proper information (Neal, 2010)...
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...Chilean Copper Mine Collapse Chilean Copper Mine Collapse A small copper mine in San Jose, located in north Chile, collapsed trapping workers underground. The mine collapsed on August 5th, trapping 33 workers in the mine. The coverage of this mine collapse came two long weeks after the traumatic event. Initially the incident did not catch any news worthy attention. Mine collapses are pretty common but the accident finally caught the interest of an editor, and then it went viral from there. The mine is approximately 300 meters deep. Rescuers had to drill a second hole to locate workers but there was no confirmation of any active life underground in the initial survey of the situation. There was a limited supply of what the miners would need down there such as water, food, and oxygen and it had been 4 days since the mine collapsed. There was a lot of speculation as to whether workers would be alive down there with the limited resources but rescuers worked at a non-stop pace to get to the trapped miners in hopes that there were survivors. A second cave-in the Saturday after the initial collapse, delayed rescuers for approximately 3 additional hours before they could resume their rescue efforts. The accident trapped workers for over two months at depths up to 2000 feet below ground. A tunnel gave way and the story was seen around the world as a miracle. The worldwide coverage was intense showing every detail of what Chilean Copper Mine Collapse Chilean...
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...After reading the research article that was required for this weeks assignment, “Over 30 Workers Trapped After Chilean Copper Mine Collapse” (Weik, 2010), the article stated that on August 5, 2010, a small San José copper mine operation in northern Chile owned by Minera San Esteban Primera, collapsed leaving 33 workers trapped underground within the Earth’s soil. The article also reported that rescuers where making an effort to locate workers in order to drill a passage way to provide those trapped within the mine food, water and oxygen, nevertheless rescuers were interrupted on Saturday due to a second collapse of the mine. The news article also provided information that prior to the 2010 collapse, there was a fatal accident in January of 2007 which closed the mine, but operations at the mine resumed later that year. The communications with an audience are determined by the people and the different roles with it. Several considerations should be remembered due to the different perceptions or views, cultural or liberal diversity, communication deficiencies or barriers (deaf or blind individuals), along with the type of language used and also the location of the audience. The most important aspect to remember is having an idea of the types of communication styles to use when speaking to an audience. Communication styles give the sender an opportunity to express their inter thoughts while connecting with the audience. The message of the incident to the family should be an eventful...
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...catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. In this essay I will convey the importance of knowing your audience in regards to the communications that went out to the public about the Chilean copper mine collapse in South America. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners (Weik, 2010). The 33 miners were trapped 300 meters below ground with very little food, oxygen or water. News of the collapse spread around the world and many feared that the miners would all perish before being rescued (Illiano, Wade, 2010). The world held a collective breath when after seventeen days of drilling contact was made and all 33 miners appeared to have survived the ordeal. Initially the miners were told that it would take up to 4 months to pull them up to the surface (Guardian.co.uk, 2010). A total of 69 days after the collapse, the first miner was pulled up by s specifically designed steel capsule (Illiano, Wade, 2010). One by one each of the 33 miners were rescued to safety. Chilean President Sebastian Pinera stated that he would launch an extensive investigation into the incident (Weik, 2010). When the miners were asked how they survived such an ordeal, they stated that they each ate about 2 teaspoons of tuna and one biscuit/cracker along with a sip of milk...
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...became trapped during a Chilean copper mine collapse near the northern town of Copiapó, Chile on August 5, 2010. The tragedy captured the attention of media, and audiences, around the world alike. Once reported, hopes and prayers went out the trapped workers, the workers families and the rescue workers from the hearts of many. During severe heart-wrenching incidents, such as this, it is important to consider the roles of those involved. The potential needs of the workers, whose lives were at stake, and the needs of their families become extremely important when discussing the incident. It is important to know how to address everyone involved while considering their needs. Waking up on August 5, 2010 was no different from any other day for these workers. The miners kissed and hugged their family members before heading off to work in the Chilean copper mine. The day had been the same as the day before for the miners. Close to the time for the miners to take their lunch break, the tunnel collapsed leaving them trapped 300 meters below ground level. Other miners feared that the thirty-three miners still inside the mine were in the disaster zone when the collapse happened. The workers that were trapped had to have been scared not knowing if they were ever going to be able to see loved ones again. For 16 days, the workers had no communication from the outside world, and no way for the outside world to communicate back to them. Fear, itself is scary, but fear and being trapped had to...
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...BCOM/275 Austin Matthews Introduction In 2010, 33 miners were trapped in a copper mine for a little over two months. The incident was covered through every world media outlet from televised news broadcast, radio stations, websites, to conventional newspapers. “On Aug. 5, 2010, a gold and copper mine near the northern city of Copiapó, Chile caved in, trapping 33 miners in a chamber about 2,300 feet below the surface. For 17 days, there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived — let alone all of them. But when a small bore hole reached the miners’ refuge, they sent up a message telling rescuers they were still alive” (New York Times 2011, October 12). The method in which each news source or media outlet chose to cover and convey the information; can and will determine how the reader, viewer, or listener will translate the received information. Understanding the Audience When considering the different roles and people of the audience when transferring information in an informative method; we must begin to try and understand human emotion, religious beliefs/concepts and theories, ethnicity, region, and a host of other components that are key when appealing to the target audience. Knowing who the people are that the message is being conveyed to will ensure the effectiveness and audience appeal of the message. For example; “Many of the miners came bounding out of their rescue capsule as pictures...
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...of the families of the miners in receiving a message about this incident and the potential needs of the company’s employees when receiving a message about this incident. Finally the question “What actions must you take before and after the message is delivered to ensure that it was received as intended?” will be answered. There are various similarities within all four articles. First, no one knows exactly if the men trapped below were able to make to an emergency shelter in the mine where there was three to four days of emergency rations stored. All reports do concur to the fact that drilling back down to rescue the miners will be difficult and will take some time. However, once news of the collapse spread through the local community and finally to the world, the families of those men trapped were angry and frustrated with the lack of news. The families’ of the miners require some type of feedback on their current status and that everything possible is being done to assist them. The biggest drawback is being trapped that far below, the mining company and rescue teams did not have answers for those families. Turning to the employees, whether they are working in another mine or part of the top side crews, you now have hesitation of returning to work in these mines for fear being in the same predicament. It is very likely that friends are trapped. The company’s employees need reassurance that this was a “freak accident” and that once the miners are safe a complete investigation...
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...“Over 30 Workers Trapped After Chilean Copper Mine Collapse” Kevin Ivery BCOM275 September 30, 2013 University of Phoenix “Over 30 Workers Trapped After Chilean Copper Mine Collapse” Technology played an important role in the communication of the 33 miners that were trapped for 69 days underground. All types of communication were used from live minute to minute news coverage to the world tweeting about the collapse on twitter. With television, radio it is easy to sensor the communication do the strict guidelines these agency have concerning tragic events. The reporters delivering the news ensure that what they are communicating is accurate information. Understand that the workers family and coworkers are worried about the miner’s survival. In larger incidents, such as this the information must be controlled to keep panic at a minimum. Communication efforts to the miners are equally important. There were numerous measured taken to ensure the miners mental fortitude. There was a bore hole that allowed the miners to let the world know that the miners are alive. This communication came 17 days later after all thought the 33 miners had parish. The rescuers lowered a video camera down to the miners this communicated to the people up above that the miners were in good health. The miners exchanged letters to their family and friends through the bore...
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...Chilean Miners Trapped and Rescued Tyrone Norris BCOM/275 February 20, 2012 Velonta Adams Chilean Miners Trapped and Rescued The Chilean miners’ accident was surely a frightening incident for the miners themselves and their families. This incident that occurred raised a great many of questions of whom the Chilean President, Sebastian Pinera was faced to answer. With all things considered, it would have been to his credit to ensure that as many facts as possible be gathered to deliver information about the accident to families and the media. The Chilean miner’s accident was examined from many different perspectives and shed light on the position of the company, Compania Minera San Esteban Primera, as to their concern for the safety of the miners based on the condition of the roof which collapsed. His statement that was communicated to the public was, “The cause of the roof collapse, about 1,100 feet (350 meters) below the surface, is being investigated.” Chile Mine Collapse: Facts about the Amazing Survival Story, by Wynne Parry and Rachael Rettner. This incident was telecast around the world almost as quickly as it happened and some things to remember are how the families and peers of the miners felt during this tragic event. They would be left guessing day to day about the well being of their loved ones and fellow co-workers. The media would have needed to be very delicate in the delivery of this astounding news to the world because it would be also heard by those...
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...Abstract On August 5, 2010, a cave in occurred at a copper mining company owned by Minera San Esteban Primera in northern Chile, which trapped 33 workers for two months (Weik 2010). The workers were trapped 2300 feet underground (Wikipedia, 2014). The owners of the company had to make sure the public received the correct information. They were not only dealing with the people of Chile but people from all around the world. Their first priority was talking with the family of trapped victims; second was the employee of the company; third the media; fourth what channel of communication will be used to notify families and employees. Minera San Esteban Primera had to make sure the message was accurate and based on details to insure that the message was received as intended. What are some considerations to remember given the different roles and people in the audience? In order for Minera San Esteban Primera to be effective when meeting with their audience (family member, employee and the media), they must take in consideration the demographic make-up (gender, life style, religion, age, and education), needs, and hopes (money, rescue plan, the cause of the cave in, a point of contact) of the people. What would be the potential needs of the families of the miners in receiving a message about this incident? The company must meet with the families face-to-face to reassure them that they are doing everything in their power to rescue their family members. Some...
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...Chilean Copper Mine Collapse Chilean Copper Mine Collapse On August 5, 2010, a Chilean copper mine collapsed in San Jose, North Chile, trapping 33 workers underground. It was not until 17 days later that rescuers discovered that all of the trapped men were still alive. The Chilean government took over day one and brought in oilrig trucks to dig ½ mile down to the trapped miners. The oilrigs drilled a 26 in wide hole in which they sent a cage down to the miners. Rescuers needed to care for the miners’ health with food, exercise, and games while ensuring the miners girth stay under 35 inches. Once the cage reached the miners, it took 1-3 hours to bring one miner up at a time. The rescue operation had a price tag of around $10 million to $20 Million. The rescue operation was watched from around the world although it initially did not have national exposure until an editor helped it go viral. Supplies such as fresh air, clothing, food, medicine, sleeping cots, electricity, and running water were provided through two six in boreholes spanning 2300 feet. On the surface families stayed near the mine at a make shift camp called ‘Camp Hope” and were able to send and receive letters in an effort to comfort the miners during the rescue which initially thought would take up to 4 months. The miners did understand that the rescue would take some time and requested a small television to watch their beloved soccer games. After 69 pain-staking days, the miners began ascending from the depths...
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...Knowing Your Audience Paper and Communication Release BCOM/275 Kein Pettus Dr. Gail Zwart Communication is the basis of life, some belief communication created the world and everything in it. Words are powerful and if not used wisely, can be very damaging. However if used with care and in an uplifting manner; words can turn a challenging or seemingly bleak situation around. The story of the workers trapped in the copper mine in Chile was an example of a seemingly bleak situation, as the miners fought to stay alive while being rescued. An interesting yet sympathetic dynamic about this story is the feeling of being trapped did not only affect those physically trapped in the mine. These people are fathers, sons, brothers, friends and co-workers who one would be safe to assume that the people connected to the workers also felt trapped as they could do nothing but hope for the best and stay positive. Delivering such devastating news to the families and coworkers is not an easy task. One could be safe to imagine that it is one of the hardest messages that need to be relayed. In addition to the given considerations such as tone and content; guarding the hearts of the audience involved is the most important consideration to have when baring this news to bring. Deciding what should be made known to the audience is important as well, information that can bring their spirits down should only be conveyed if absolutely necessary. Word choice is crucial to the outcome and...
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... BCOMMS/275 The article Over 30 workers trapped after Chilean copper mine collapse by Weik, 2010 gave a poor accounting of the issue at hand. The flow of the article was poor, and the communication itself offered the copper miner families and employees of the company little information and no clear next steps. During times of emergency, clear and concise communications are critical. Companies should have communication plans in place to act swiftly and effectively in emergency situations. Crisis plans should be developed, ready for use when necessary. It is during these times that companies do not have the luxury to pour through materials and follow long procedures to act on the matter at hand (Woods, 2006) Effective communication is essential in the response and recovery phases of emergency management. It helps with decision making, assists in selecting from the various forms of communication, and identifies gaps in notification and response communications. Employers should communicate with their employees so they can respond in an accurate, professional, and timely manner. They need to know what to do, what steps need to be taken, and how to prioritize key functions (Woods, 2006) In the instance of the Chilean mine collapse, when disaster struck, both the family members of the miners and the employees of the company should have be told of the company’s emergency...
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...planet. For 69 days, the world shared in the pain of the 33 miners, their families, and the country of Chile. The situation seemed so dire that many doubted if the miners would survive. At one point “miners in the area were already placing wooden crosses outside (the mine’s) entrance” (Yang, 2010). We all watched as so many attempts were made to reach the miners and all were overjoyed when they were finally brought to safety from the bowels of the earth. It was triumph for the human spirit, but created several communication issues for the Minera San Esteban Primera company. Because of the differences in the audience it becomes important to understand how much information to share and what exactly to share. The families of the miners would need communication that would comfort them and reassure them that the company was doing everything that was possible to save their loved ones. For many of the families, the miners were the primary source of income, so it would be important for the company to communicate the importance of their safety and that their needs would be taken care of during the situation. Any form of communication should be to calm the concerns of the families. The company must also ensure that there was some form of communication between the families and the miners. Any communication to the families should be done face-to-face. It is essential that the company understand the needs of the miners and their families. The communication that the company provides...
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