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BUS 444 Case 1 – Fall 2015
The Casino Industry
Due: TBD

Source the internet for the following categories, “The Las Vegas Casino Industry, The Atlantic City Casino Industry, The Native American Casino Industry, The Riverboat Casino Industry, The Macao Casino Industry and The Singapore Casino Industry” and respond to the following questions:

1. Develop a Porter 5-forces model of the casino industry. Make sure you discuss each of the five forces in a separate paragraph or section. For purposes of this case, we will define the casino industry as including full-service, diverse entertainment (i.e. traditional) casinos of Las Vegas and Atlantic City, and treat other gambling alternatives (e.g. Native American casinos, riverboat gambling, etc.) as substitutes. When discussing each of the five forces, be sure to consider each of the factors relevant to each of these five forces as we discussed in class.

2. How are the gambling companies in Las Vegas responding to the changes in the industry structure and the increased competition?

3. How have the casinos in Atlantic City tried to compete with Las Vegas? What threats do they face?

Grading Rubric:
Question number one is worth 50% of your total grade.
Questions number two and three are each worth 25% of the total grade.
You must discuss all of the six casinos listed above for comparative purposes.
Additionally, you are required to submit a written paper and a ppt., presentation. Each team member must be prepared to present their individual contribution to the final project, if requested by the instructor. And each team member must be prepared to answer the instructor’s questions after presentation. The instructor’s questions will be directed at a member of the team, and that team member must respond, not his or her team members.
Responses to these questions will impact the final grades of

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