...Lorenzell Terry * This research paper will compare and contrast the two films based on the tale of the 47 Ronin. It will examine all aspects of the film based on the Japanese Culture such as everything from clothing to the ceremonies. It will show how foreigners see Japanese culture as being something dramatically else. The Legend of the Goruku Chushingura: The Retellings Lorenzell Terry * This research paper will compare and contrast the two films based on the tale of the 47 Ronin. It will examine all aspects of the film based on the Japanese Culture such as everything from clothing to the ceremonies. It will show how foreigners see Japanese culture as being something dramatically else. 08 Fall 08 Fall Lorenzell Terry William Hedberg JPN 211 17 April 2014 The Legend of the Goruku Chushingura: The Retellings Throughout Japanese history and most of the world, Samurai were seen as being the mightiest and loyalist warriors to have existed. Many years ago, started a story based on true events called the Goruku Chushingura or 47 Ronin. The story takes place in 1701 during the Edo period when most of the power was to the Shogun. Director by Japanese native; Kenji Mizoguchi made the first version of Goruku Chushingura in 1941. He has created credibility for himself by producing an arsenal of films before Goruku Chushingura, such films like The Woman of Osaka, Oyuki The Virgin, and The Downfall of Osen. The latest version of the 47 Ronin was made into an American...
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...Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing relevant touch points with customers (e.g., Aaker and Joachimsthaler, 2000; Keller and Lehmann, 2003). To this end, managers are striving to better understand consumer behavior and positively influence consumers' brand perceptions through marketing initiatives (e.g., Keller, 1993). However, the direction of influence on a brand's perception and image has become increasingly bilateral. Today, consumers are no longer simply “receivers” of company- and brand-related information. Instead, they operate as “senders” of this information, e.g., by giving brand recommendations, by expressing criticism, or by sharing information with others (Hennig-Thurau et al., 2010). For this reason, managers no longer have exclusive control over information circulating about a company or brand. Consumers therefore play an important role in forming a company's or brand's perception and value in the marketplace (Keller, 2007). Exchange of information about companies and brands between consumers is not...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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