...of the population of interest. True False 3. To infer something about a population, we usually take a sample from the population. True False 4. The techniques used to find out something about a population, such as their average weight, based on a sample are referred to as descriptive statistics. True False 5. There are four levels of measurement-qualitative, quantitative, discrete, and continuous. True False 6. The ordinal level of measurement is considered the "lowest" level of measurement. True False 7. A store asks shoppers for their zip code to identify market areas. Zip codes are an example of ratio data. True False 8. An ordinal level of measurement implies some sort of ranking. True False 9. Data that can only be classified into categories is measured with a nominal scale. True False 10. The terms descriptive statistics and inferential statistics can be used interchangeably. True False 11. A marketing research agency was hired to test a new DVD player. Consumers rated it outstanding, very good, fair or poor. The level of measurement for this experiment is ordinal. True False 12. The Union of Electrical Workers of America with 9,128 members polled 362 members about a new wage package that will be submitted to management. The population is the 362 members. True False 13. The CIA World Factbook cited these numbers for the U.S: ( Birthrate...
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...and describe the decisions and activities associated with each. AACSB: Reflective Thinking CBE: Model Marketing Plan Difficulty level: Moderate Page: 5-8 Type: Application 2. Describe several activities encompassed by the distribution variable. AACSB: Reflective Thinking CBE: Model Distribution Difficulty level: Moderate Page: 8 Type: Knowledge 3. Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships. AACSB: Analytic CBE: Model Strategy Difficulty level: Easy Page: 9 Type: Knowledge 4. What is meant by the term relationship marketing? How does relationship marketing affect the customer? AACSB: Reflective Thinking CBE: Model Customer Difficulty level: Easy Page: 14 Type: Knowledge 5. What are the three ways that marketing environment forces affect a marketer's ability to create satisfying exchange relationships? AACSB: Analytic CBE: Model Strategy Difficulty level: Moderate Page: 9-10 Type: Knowledge 6. What is meant by the term marketing concept, and what departments of a company does it affect? AACSB: Reflective Thinking CBE: Model Marketing Plan Difficulty level: Easy Page: 11 Type: Knowledge 7. What does it mean for a company to be marketing-oriented? What are the most important factors...
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...GCE Sociology Advanced GCE Unit G674: Exploring Social Inequality and Difference Mark Scheme for June 2012 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of candidates of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support, which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by examiners. It does not indicate the details of the discussions which took place at an examiners’ meeting before marking commenced. All examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and the...
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...Philippines led some observers to say that we are now on the burger generation. Integrated Marketing Communication (IMC) is an approach to brand communication where the different modes work together to create a seamless experience for the customers and are presented with a similar tone and style that reinforces the brands core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communication and social media work together as unified force, rather than permitting each to work in isolation, which maximize their cost effectiveness (Clow and Baack, 2006). Marketers believe that quality products may not sustain its sales unless appropriate marketing communication is employed. Thus, IMC has been conceptualized to explore all the means in order to reach every member of the target market. For IMC to work well, it requires a lot of planning and right timing for its implementation. Food establishment like McDonalds utilize IMC to attain a variety of objectives. McDonald offer a pleasant alternative to eating where in one can choose any variety of foods and offers a well prepared hot meal which is ready to eat. It give advantages to those people who do not have the ability, time or will to cook at home. As of now, McDonald continues applying the Integrated Marketing Communication (IMC) in developing new products or promotions and consequently tells the customers about it. IMC...
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...Version 1.0: 0110 HIJ General Certificate of Education Business Studies 2131 BUSS3 Strategies for Success Post-Standardisation Mark Scheme 2010 examination – January series Mark schemes are prepared by the Principal Examiner and considered, together with the relevant questions, by a panel of subject teachers. This mark scheme includes any amendments made at the standardisation meeting attended by all examiners and is the scheme which was used by them in this examination. The standardisation meeting ensures that the mark scheme covers the candidates’ responses to questions and that every examiner understands and applies it in the same correct way. As preparation for the standardisation meeting each examiner analyses a number of candidates’ scripts: alternative answers not already covered by the mark scheme are discussed at the meeting and legislated for. If, after this meeting, examiners encounter unusual answers which have not been discussed at the meeting they are required to refer these to the Principal Examiner. It must be stressed that a mark scheme is a working document, in many cases further developed and expanded on the basis of candidates’ reactions to a particular paper. Assumptions about future mark schemes on the basis of one year’s document should be avoided; whilst the guiding principles of assessment remain constant, details will change, depending on the content of a particular examination paper. Further copies of this Mark Scheme...
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...How Communication Satisfaction Leads To Job Satisfaction A Research On Local And Multinational Telecom Companies In Bangladesh Introduction Today's business challenge focuses on many thing like cost control, product development and improving quality. But at the end everything comes down to success and prosperity of the organization and organization's success depends on its work force. If an organization’s employees are unhappy or dissatisfied, then it is likely that overall organizational effectiveness suffers. Because “there is a clear suggestion, that effective communication promotes organizational cohesion and effectiveness” (Hargie & Tourish, 2000,). Communication is a very important part of an organization. There are evidence that suggest more is better when it comes to internal communication. The value of quality internal communication and its relationship to organizational efficiency and effectiveness has been widely recognized (Stayer and How, 1990; Clampitt and Downs, 1993; Hargie et al., 2003b). It has been argued that Effective communication is a vital ingredient of attempts to increase participation, secure the widespread ownership of corporate goals and implement such programmes as total quality management (Hargie and Tourish, 1993). In addition, communication effectiveness is also perceived as central to management and organizational theory (Whetten and Cameron, 1991; Eden, 1993). Practitioners see internal communication as an important, challenging area...
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...means dispersal of authority throughout the organization. It refers to the systematic effort to delegate to the lowest levels all authority except that which can only be exercised. Distinctions between delegation and decentralization are as follows: Delegation Decentralization 1. It is process or an act. 1. It is the end result of delegation. 2. It denotes relationship between a 2. It denotes relationship between the top superior and a subordinate. management and various departments or divisions . 3. It is essential for management process. 3. It is optional as top management may or may not disperse authority. 4. The delegator exercises control over the 4. The control may be delegated to department subordinate. heads. 5. It is technique of management. 5. It is a philosophy of management. 02-Question: Discuss about Management vs Administration. Answer: There has been a controversy on the use of the two terms-management and administration. Different authorities have expressed conflicting opinions on the subject. Many experts make no distinction between these two terms. A few authors treat administration as a part of management. These three points of view are explained below: 1. Administration is different from management: According to American experts on management, administration is a higher level activity while management is lower level function. Administration is determinative function concerned with the determination of objectives...
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...The chart below shows what you have to do to reach each level. |Level 7 | Enquiry using sources / Knowledge: | | |We have extensively researched this project and are able to confidently demonstrate our knowledge. We offer a complex | | |analysis of the key features of our chosen topic and are able to compare the story with other events in history and reach | | |substantiated conclusions. It is evident that we have used a variety of sources in researching our story. | | |Organisation & Communication: | | |Our presentation is innovative and of high quality. It uses language and historical terms precisely in a way which clearly | | |communicates complex ideas. It is a team effort. | |Level 6 | Enquiry using sources / Knowledge: | | |We have researched the project in some depth and are able to demonstrate that...
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...Employee’s Job Satisfaction Driven by His Motivation and Communication in Dubai Police Force University Of Wollongong In Dubai United Arab Emirates The objective of this report is to investigate the relationship between Job satisfaction and employees’ motivation along with communication within an organization. To achieve that objective, Dubai Police Force (DPF) was chosen as subject for this study. DPF where people from different cultural backgrounds, ages, years of experience, genders, educational level and many other characteristics interact. This interaction makes both of communication and motivation deviate from an employee to another. DPF has a sensitive and critical function in the society and country, thus its performance reflected by its employee’s has to be measured. Many believe that an employee’s performance or output depends greatly on his job satisfaction. To serve the objective mentioned above, feedbacks from employees working in DPF were obtained through a questionnaire then analyzed. The questionnaire targeted employees from different departments to measure the motivation and communication level in each department. Then relate those levels to the job satisfaction level in that department. Quantitative results were not enough to draw a conclusion about the findings, so some qualitative results were included in the analysis of the findings. Those qualitative results were obtained from the direct questions in the questionnaire that asked the...
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...ADVANCED RAILWAY LEVEL CROSSING MANAGEMENT SYSTEM USING FPGA Prasanth V Prof. Dr. A. Nagappan C. Arunkumar Madhuvappan Abstract Railways are the biggest transport system all over the world and also for any country too. It is the main backbone for transport system and hence railway safety is a crucial part of railway management system. Rail/road intersections are very unique, special, potentially dangerous and yet unavoidable in the World. One of the major safety aspects is the safe level crossings. Level crossing is a point at where a railway track and a road interact on the same level and these are characterized as manned (where man power is available) level crossings and unmanned (no man power in any from available)...
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...Unit 5 Intercultural Communication Overview. This unit focuses on the role of communication in the relationships of peoples and groups with different cultural, ethnic, religious or social backgrounds. It looks at both the cultural barriers to effective communication as well as to various ways those barriers can be overcome. This unit also addresses the concept of dialogue as the use of communication to achieve harmony, mutual understanding and respect among peoples and groups. Learning Outcomes: Students who complete Unit 5 will be able to: explain the role of ethnocentrism in intercultural communication discuss guidelines for effective intercultural and interreligious communication compare Arabic and English communication patterns demonstrate intercultural aspects of inter-religious communication Key Concepts for Unit 5 Definition and conceptualization of intercultural communication and overview of guidelines Overview of ethnocentrism and prejudice in communication Definition and conceptualization of dialogue as a model of communication ► Intercultural Communication Nations and people of the world are increasingly interconnected and mutually interdependent. Globally, most cities and countries are becoming more diverse internally, with citizens and residents of varying races, religions, ethnicities and national backgrounds. Meanwhile, greater the risk is associated with economic or political aloofness and social isolation. All of these social forces are fostering increasingly...
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...human body and its function similar management (mind) controls the various activities ( human body) in the Organisation - Collection of physical equipments, 4 M’s in Organisation – Men, Machine, Materials, Money, and leads to nothing. For efficient and profitable functioning it is necessary that all these factors are put to work in a co- ordinated manner. Management Definition Management is the art of getting things done through others. Harold Koontz Def as “ Management is the process of designing and maintaining an environment in which individuals, working together in groups efficiently to accomplish selected aims” • Managers carry out their managerial function • Applies to any kind of Organisation •Applies to managers at all Organisational levels •Aim is to create a surplus •Concerned with productivity, implies effectiveness and efficiency •Mgt of 4 M’s in the Orgn – Men, Machine, Materials & money Characteristics of Management • Mgt is Universal • Mgt is dynamic • Mgt is a group of managers • Mgt is Purposeful • Mgt is goal oriented • Mgt is integrative Function • Mgt is a Social process • Mgt is a Multi-faceted discipline • Mgt is a continuous process • Mgt is a system of authority • Mgt is a resource • Mgt is intangible 2 • 3. • Mgt is profession, an art as well as a science ADMINISTRATION VS MANAGEMENT Basis of Distinction Administration Management Policy and objectives Determination of objectives & policies Implementation of Policies Main Functions Legislative & determination...
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...various levels of the Manufacturing department, namely top level, managerial level, executive level, and staff level. (Please return the completed questionnaire to me on or before…………………) Please rate each competency using the 5-point rating scale Exercises outstanding performance on this competency far exceeds acceptable standards 5 Exercises very good performances on this competency better than acceptable standards 4 Exercises quite acceptable performance on this competency and meets requirements 3 Performance on this competency is not quite up to acceptable standards. A development is needed 2 Performance on this competency fails to meet acceptable standards. A major development is needed 1 (Questionnaire used for both self and others rating) Competencies at Top Level Please tick ‘’ what you feel most appropriate 1.Vision and Purpose 1 Sees new possibilities to take the organization to a higher realm 5 4 3 2 1 2 Optimistic. Sees everything with a positive outlook 5 4 3 2 1 3 Creates and communicates compelling vision or direction 5 4 3 2 1 4 Inspires and motivates others with enlightened insights 5 4 3 2 1 2.Developing people 1 Assembles strong teams 5 4 3 2 1 2 Empowers and trains people 5 4 3 2 1 3 Provides rewards, feedback and recognition 5 4 3 2 1 4 Communicates effectively with people 5 4 3 2 1 3.Values and ethics 1 Aligns with company values 5 4 3 ...
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...organization communication flows in five ways.1.downward 2.upward 3.lateral 4.diagonal 5.external A Data Management System consist of programs that enable you to store, modify and retrieve information from a database. A Data Management System is important to an organization because high quality data is needed in order for an organization to be successful. The goal of a Data Management System is to make raw data into high quality data. High quality data can help an organization to Increase revenue and cut expenses. Managers need quick access to correct, complete and consistent data from around the organization if they are to improve process and performance. Decisions they make and the service given to them is based on the data available to them. The data that they rely on is retrieved from a data base or data warehouse. Data bases store information and data that an organization generates from it application. This information generated can be sales information, revenue information, employee data etc.. A data warehouse is a specialized type of database that compiles data from databases so it can be analyzed. Communication that flows from a higher level in an organization to a lower level is a downward communication. For example. Communication from upper management to management to employees. Downward communication is used to relate work related information to lower level employees. This kind of communication provides...
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...Assignment 1 – Set Communications & Marketing Objectives for an Idea/Product/Service – 10% Assessment This is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications Objectives p.114) Following DAGMAR – your objectives must include the following four (4) strategic planning principles: 1. A well-defined target audience; 2. Concrete and measurable tasks; 3. Benchmarks and a degree of change being sought; 4. A specified time period. Completion Instructions First you will select: (1) a product/service and (2) a key target audience that you get to know intimately. Second you will choose one (1) of the following managerial options for setting IMC objectives: 1. Category Need 2. Brand Awareness 3. Brand Attitude 4. Brand Purchase Intention Third, once you have selected your idea/product or service, your audience and your managerial option, you will proceed to plan a strategic framework of your marketing and communications objectives using the principles of DAGMAR. These objectives will guide the promotional program development and provide a benchmark against which performance for your product/service/idea can...
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