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Factors Affect Communication Process

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FACTORS THAT INFLUENCE THE COMMUNICATION PROCESS
Perception
Perception is a process by which the meanings of messages are interpreted. The way messages are perceived is related to a combination of a person’s social and cultural influences, gender, educational background and knowledge, and past experiences (Schuster 2010). This complex mix of influences means that no two people are likely to perceive the same message in exactly the same way. Some of the strongest influences on the way messages are sent and their meanings perceived are the attitudes, values and beliefs that individuals hold (Van Der Molen & Gramsbergen-Hoogland 2005). Clinical Interest Box 6.1 demonstrates communication in process.
Attitudes, values and beliefs
Attitude is the way one person behaves towards another. A person’s attitude can be positive, or negative and unpleasant. An unpleasant attitude in the workplace makes other people feel uncomfortable and it is detrimental to the wellbeing of clients (Pullen 2007). Attitude can be influenced by what is happening in a person’s life. For example, a fight with a friend may create feelings of anger or distress. Such feelings can be reflected in a negative, even hostile, attitude towards others, which can change the way messages are transmitted and received. Nurses have a professional responsibility to maintain a positive attitude towards clients at all times, so every effort must be made to put personal concerns and feelings aside when communicating with clients, relatives and other health professionals in the workplace (Thomas et al 2009).
Attitude towards others is also related to the values and beliefs that a person holds about the ideas or practices of other people in society, and they are not always consciously recognised. For example, cultural values commonly lie outside conscious awareness and are often simply taken for granted as

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