...Virgin Mobile USA is a brand extension of Virgin, a U.K.-based company founded by Sir Richard Branson. The company led by CEO Dan Schulman was founded under Virgin's mission statement which stated "we believe in making a difference. In our customer's eyes, Virgin stands for value, for money, quality, innovation, fun and a sense of competitive challenge... we look for opportunities where we can offer something better, fresher, and more valuable, and we seize them. We often move into areas where the competition is complacent... We are pro-active and quick to act, often leaving bigger and more cumbersome organizations in our wake." (1) Virgin Mobile USA had a number of things going for them despite a crowded cellular marketplace. For starters, they had a CEO who had experience in telecom as he was formerly an executive with AT&T. Schulman also had experience with successful pricing strategies and technology as former CEO of Priceline.com. The biggest plus for the startup was the support and backing by its management and stakeholders who genuinely wanted to garner success against the perception of another market saturated run poorly with complacency and poor customer service. The bar was set high for success, as Schulman's goal was to have acquired 3 million customers by their fourth year of operation. I believe that Virgin Mobile USA took a big gamble in targeting a niche that was essentially written off by the other players in the industry as being largely unprofitable. Perhaps...
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...I S S N 1725 - 5767 Travel and drug use in Europe: a short review 1 THEMATIC PAPERS Travel and drug use in Europe: a short review Travel and drug use in Europe: a short review emcdda.europa.eu Contents 1. Introduction 2. Travelling and using drugs Young people Problem drug users 3. Examples of drug-related destinations 4. Prevalence of drug use among young travellers Young holidaymakers in Europe Young backpackers Young clubbers and partygoers 5. Risks associated with drug use while travelling Health risks Risk related to personal safety Legal risks Risks related to injecting drug use Risks to local communities 6. Potential for prevention interventions 7 Conclusions . Acknowledgements References 3 4 4 4 6 9 9 10 11 13 13 14 14 14 15 17 19 21 22 Travel and drug use in Europe: a short review emcdda.europa.eu 3 1. Introduction Recent decades have seen a growth in travel and tourism abroad because of cheap air fares and holiday packages. This has been accompanied by a relaxation of border controls, especially within parts of Europe participating in the Schengen Agreement. As some people may be more inclined to use illicit substances during holiday periods and some may even choose to travel to destinations that are associated with drug use — a phenomenon sometimes referred to as ‘drug tourism’ — this means that from a European drug policy perspective the issue of drug use and travel has become more important. This Thematic paper examines travellers...
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...league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies. Old Trafford regularly attracts more than 75,000 fans paying above and beyond £45 a ticket, 30 or so times a season. Manchester United Ltd. Brand assets ManUtd’s brand assets includes (1) the physical aspects of logos, colours, names and facilities, and (2) the intangible aspects of reputation, image and perception. The official mascot of the team is the Red Devil. Although centrally...
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...Vans: Skating on Air By Group 14 Joshua Zamora Abderrahim Zennouhi Hong Wang Marketing Management 6208 –Wednesday 8PM Dr. Dillard and Professor Prince Introduction Launched in 1966 by Paul and James Van Doren, Vans was described as an “unconventional business model”. In the beginning, the company did not have a specific segmented target market. Vans just simply sold the shoes to anyone who wanted to buy and made customized shoes based on what the customer ordered. The company thrived off innovation and the original rubber-soled shoe was designed to be “the most durable and affordable casual deck shoe in the market”. During this period, customers had plenty of external fabric and color optionality, to go along with the rubber sole, which was instrumental in helping promote this niche product in the 1960s – thanks to the help of Van Doren’s children who were able to spread the word about the shoes at school. In the 1970s Southern California was said to give birth to skateboarding and ultimately a skateboarding group known as the “Z-Boys”. Compared to other mainstream sports such as Football or Basketball, Skateboarding was considered to be a disorganized sport during 60s to 70s. In a school environment, skateboarding received little to no recognition compared to mainstream sports. As a result, the mainstream brands were not interested in this niche skateboarding market which, during this time, allowed Vans to become the front runner in this niche market...
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...deter them. They know that the risk in purchasing and ingesting this “study buddy” is far outweighed by the extreme focus and potentially high exam scores it may bring. It’s not that these students are ignorant of the law; it is quite the contrary. These situations are now so commonplace that today’s youth perceives the law to be a technicality in their search to find a means to an end. This pervading attitude should come as no surprise to most adults. For as long as human history has been recorded, drugs have defined and reflected the attitudes of their era. In the 1920’s, alcohol was placed under prohibition and Americans were looking to every which way to circumvent this federal regulation. In the 1930’s, reefer madness swept the country and marijuana was criminalized. The 1960’s marked the era of a rising counter-culture fueled by the psychedelic drug LSD. Even the cocaine boom of the 1970’s and 1980’s define a period of American history marked by high crime rates and an evolving nightlife. Today’s society is no different. In many ways, people, particularly teenagers and young adults, are quite literally fueled by drugs. They will take methamphetamines to study, depressants to fall asleep, and psychoactive stimulants to take a break from the norm and disconnect from reality. The purpose of this paper is to explore three modern drugs in particular and what their psychoactive effects say about the culture and attitudes of today’s...
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...St Bartholomew the Great Marketing Plan 1. Rationale Since its founding in 1123, St Bartholomew the Great (SBG) has been a place of worship; providing spiritual guidance, solace and charity to the faithful and those in need. Today, the organisation has 2 primary functions: The teachings of Christianity and the preservation and restoration of the ancient fabric of the Church for the benefit of both the religious and secular. As a not-for-profit (NFP) organisation, income generation is about creating surplus which is directed back into the organisation rather than creating profit for shareholders. All income therefore is directed towards the charitable objectives (as set out on the Charity Commission website) and therefore the Church's activities, no matter how broad, lead back to the two primary functions. It is imperative that these are kept in mind as these are the foundation stones of the culture of the organisation. With the high overheads incurred by such an ancient building, it is important that the organisation can rely on its own enterprise to generate income. Traditionally it might have been able to survive by donations and legacies from wealthy, pious benefactors. However, in an ever-secularised society where recession has seen all charitable organisation battling for funds, this is increasingly unrealistic and the Church must find ways of becoming as financially independent as possible. SBG must expand its activities to attract a wider market segment and...
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...IJB-2735; No. of Pages 23 ARTICLE IN PRESS i n t e r n a t i o n a l j o u r n a l o f m e d i c a l i n f o r m a t i c s x x x ( 2 0 1 1 ) xxx–xxx journal homepage: www.intl.elsevierhealth.com/journals/ijmi Older adults: Are they ready to adopt health-related ICT? Tsipi Heart ∗ , Efrat Kalderon Department of Industrial Engineering & Management, Ben-Gurion University of the Negev, Israel a r t i c l e Article history: i n f o a b s t r a c t Background: : The proportion of older adults in the population is steadily increasing, causing healthcare costs to rise dramatically. This situation calls for the implementation of healthrelated information and communication technologies (ICT) to assist in providing more costeffective healthcare to the elderly. In order for such a measure to succeed, older adults must be prepared to adopt these technologies. Prior research shows, however, that this population lags behind in ICT adoption, although some believe that this is a temporary phenomenon that will soon change. Objectives: : To assess use by older adults of technology in general and ICT in particular, in order to evaluate their readiness to adopt health-related ICT. Method: : We employed the questionnaire used by Selwyn et al. in 2000 in the UK, as well as a survey instrument used by Morris and Venkatesh, to examine the validity of the theory of planned behavior (TPB) in the context of computer use by older employees. 123 respondents answered the questions...
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...Marketing Research and Strategic Marketing Plan Produced by Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Professor Eric Kolhede December 14.2011 Students of Business Administration 126 Advanced Marketing (“West Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 ...
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...What about Violence in Movies? Manabu Ozawa from Japan |[pic] | | |PHOTO BY THOMAS PETERS | | |"Action movies with violence take heat from adults who blame | | |them for real life violence because they are closer to reality | | |than other movies." | | "The question whether movie violence should be regulated or not is a difficult and complicated matter." Although many people criticize violent movies, if there is a movie which does not contain sex and violence, who will go to see that movie? Most major movies, such as "Lethal Weapon", "Die Hard", and "Independence Day", were really popular in spite of the fact that the "good guy" killed more people than the "bad guy" did. In my opinion, Hollywood tends to produce few kinds of movies--action, panic, love story, and comedy. Whenever I watch a movie or a video, there is at least one murder in each movie. The biggest number of deaths are in the panic movies, in my opinion. Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] ...
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...Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES ........................................................................................................ 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION .................................................................................................... 2.3.2. INTERMEDIARY RETENTION ............................................................................................ 3. SITUATION ANALYSIS ..................................................................................................................... 3.1. MARKET FACTORS ....................
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...Table of Contents Executive Summary 3 Research Content 5 United Kingdom 5 Online Retailing Market Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview 32 Online Shopping for Jewellery 33 Profile of General Online Shoppers 33 Site Profile of Top 3 Online Shopping sites 35 1. Amazon US – www.amazon.com (ranked no. 5 in Alexa ) 35 2. WalMart - www.walmart.com (ranked no. 41 in Alexa) 39 3. KOHLS - http://www.kohls.com/ (ranked no. 207 in Alexa in UK) 44 Germany 48 Online Retailing Market Overview 48 Online Shopping for Jewellery 50 Profile of General Online Shoppers 50 Site Profile of Top 3 Online Shopping sites 52 1. Amazon Germany – www.amazon.de (ranked no. 6 in Alexa) 52 2. Otto Germany - www.otto.de (ranked no. 79 in Alexa) 53 3. Idealo - http://www.idealo.de/ (ranked no. 37 in Alexa) 54 France 56 Online Retailing Market Overview 56 Online Shopping for Jewellery 56 Profile of General Online Shoppers 56 Site Profile of Top 3 Online Shopping sites 56 Netherlands 59 Online Retailing Market Overview 59 Online Shopping for Jewellery 59 Profile...
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...two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children and adolescents. Calvert explains that government regulations implemented by the Federal Communications Commission and the Federal Trade Commission provide some protection for children from advertising and marketing practices. Regulators exert more control over content on scarce television...
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...analyze Samsung Electronics, the division of Samsung, and its one of the most popular cellphones, Samsung Galaxy Note 2. We will analyze our product from four parts, including description of the company and product, situational analysis, environmental scan and segmentation/targeting, and marketing mix 4P’s. Part 1: Company/Product Description of Company and Its Product Samsung Group is a South Korean multinational conglomerate company founded in 1938, which is diversified into many areas including fashion, electronics, construction, medicine and more (Samsung, 2014). But now, Samsung Electronics, particularly mobile phones, have become one its most important source of income. On September 26, 2012, Samsung Electronics released its brand new product - Galaxy Note 2, which was sold more than 30 million units as of September 25, 2013 (Smith, 2013). Description of the Reasons to Choose Company and Its Product There are two reasons we want to choose Samsung Galaxy Note 2. First, Samsung Electronics leads the global market in high-tech electronic manufacturing and digital media. Samsung not only has significant influence on South Korea economy as the largest South Korea chaebol (business conglomerate), but also is the world’s largest information technology company measured by 2012 revenues, and 4th in market value (Danka & Shibaloy, 2012). To be more specific, Samsung contributed 17% of South Korea’s $1,082 billion GDP according to the statistics in 2013, and it maintained its...
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...ENVIRONMENTAL CHARACTERISTICS AND STAFF RATINGS OF NEWER AND OLDER SPECIAL CARE UNITS FOR DEMENTIA IN BRITISH COLUMBIA by Annie Murray B.A. St. Thomas University 1998 A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN THE GERONTOLOGY PROGRAM Annie Murray 2001 SIMON FRASER UNIVERSITY JUNE 2001 All rights reserved. This work may not be Reproduced in whole or in part, by photocopy Or other means, without the permission of the author. ii APPROVAL Name: Degree: Title of Project: Annie Murray Master of Arts Environmental characteristics and staff ratings of newer and older special care units for dementia in British Columbia Examining Committee: Chair: Dr. Barbara Mitchell _______________________________________________ Dr. Gloria Gutman, Senior Supervisor _______________________________________________ Dr. Kate Oakley, Supervisor _______________________________________________ Dr. Robert Horsfall, External Examiner Date Approved: _______________________________________________ iii Abstract Due to the greater availability of community resources as well as changes in admission policies, seniors are entering care facilities at an older average age and with higher levels of health needs than was the case twenty years ago. The number of dementia cases has also increased dramatically as well as Special Care Units (SCUs) to house persons with dementia. The purpose of this study was twofold. First it described the physical...
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...INTRODUCTION This study is divided into several chapters. The beginning chapter presents a detailed background of the study conducted among a group of secondary schools pupils in The Netherlands. The study focuses on new Media and whether its’ usage has any effect on academic performance. This is explored from the context of HAVO Dutch youths in Rotterdam aged 14-16 years in two schools; Calvijn and Comenius colleges particularly from their peer solidarity and socialization processes. HAVO is one of the four streams of secondary education in Holland referred to as Senior general secondary education (HAVO). The stream takes five years and qualifies students to enter higher vocational education (HBO). Some students can also choose to enter pre-university secondary education VWO or MBO education (Dutch Education Journal, 2007). The analysis is based on both qualitative and quantitative findings from Focus Group Discussions (FDGs), structured and semistructured interviews, drawings, observations and questionnaires. This study considers both the advantages and disadvantages of youth engagement in new media. The study also attempt to contribute to the wider development discourses in the field of children and youth. The conclusion for this book highlights how new media has played a role in the youth cultures in structuring their peer relationships. Throughout the study, pseudo names are used for ethical reasons. BACKGROUND OF THE STUDY Before delving deeper to this study...
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