U
Urge you to think on the lines of the various mediums such as ONLINE, TV, PRINT and GROUND ACTIVATIONS
INSIGHTS:
Most of us who had enjoyed ANDAZ APNA APNA (AAA) are now on the internet. But still no marketing works as Field Activations
ONLINE/TV:
1. Funny ADS where Aamir, Salman endorse a product in the same style as they speak in AAA. Please look up Ron Burgundy ads for Anchorman 2 here: http://www.youtube.com/watch?v=bsYSTPGDotY
This is the coming of age marketing funda in marketing movies. 2. Develop a mobile game; an app; The app will be a 2 player game; the same game that Aamir Khan demonstrates to Robert and Bhalla on the football match http://www.youtube.com/watch?v=iww0LlIElhY So one player shows a ball inside a glass and moves it around the screen and the other player has to guess where the ball is. Upon right guessing, a dialogue from the movie plays.

Or a game app, depending on the new script of the movie.

3. Talk shows esp. Comedy Nights with Kapil (CNWK) where slapstick comedy like AAA will be appreciated. CNWK commands a high TRP and promoting on CNWK will provide great visibility to any new project

PRINT 1. Please consult Rahul Singh or some such designer who will be creative with print media

GROUND ACTIVATIONS: 1. White Posters around the country with a cross mark proclaiming “TEJA AA RAHA HAI” 2. In closed alleys, metro and train subways, have smoke dispensers proclaiming “LAUGHING GAS” and between two smoke dispensers, posters from different scenes of AAA 3. BIG IDEA : For the first day of release, give free tickets to everyone named AMAR, PREM, KARISHMA, RAVEENA, ROBERT and BHALLA in select theatres like BIG or ADLABS. These tie ups will be beneficial for the theatre also since such eponymous people will definitely come to that particular theatre (BIG, PVR etc) for watching the movie. We will not give the entire ticket for free. The entertainment tax part of the ticket would be paid by the person.
This will be a monumental move: the names of the characters of the movie will be etched in cinematic history. 4. I remember watching a clip on TV where Aamir Khan is distributing posters to auto rickshaw drivers for putting up inside their autos for I think Qayamat se qayamat tak (reference http://bollywoodjournalist.com/tag/andaz-apna-apna/), this can now be done in collaboration with TV channels like ZOOM or any other lifestyle channel which will go viral online and will be of great appeal to TV viewers.
This is especially useful when the concept of brand activations using autorickshaws has been popularized by Aam Aadmi Party.