...and the Legal Environment Unit 2 Prof. Craig July 16th, 2013 John Stuart Mill developed a systematic statement of utilitarian ethical theory, which is another ethical theory based on the consequences of actions. The application of this theory involves performing the action that produces the best results for the greatest number of people. Utilitarianism can be further reduced into two sub-categories, act utilitarianism and rule utilitarianism. Followers of act utilitarianism think that in each ethical situation, an individual should perform the action that produces the best results for the majority of people. Rule utilitarianism requires people to construct and follow an established set of rules that should guarantee the best possible outcome for the majority of the people. Critics of both utilitarianism positions argue that it is extremely difficult to determine future consequences for other people. Another problem of utilitarianism is cost benefit analysis. Essentially, in the quest to please the majority, at what point do the minority’s interest become expendable? Assigning value to individuals in this manner, and using them as a means to an end may not always be considered moral behavior in some situations or circumstances (Kemerling, 2011). In the Palm Beach Post this week was a news article titled, "Royal Palm Beach woman charged with opening fake account, stealing $6,000 from bank" which was about a 50-year-old woman, Anna Papa, of Royal Palm Beach, Florida...
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...to promptly remove the lien on her Lagoon Beach property. This paper is a report to Legal Eagles LLP, the firm handling Ms. Warren’s...
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...Feasibility Study for Soap Football Business Venture By: Kunal Sharma 3077704 November 2012 88/100 – well done and a viable concept. ~Steve Dhillon Table of Contents Page # 1. Cover Page 1 2. Table of contents 2 3. The concept 3 4. Preliminary marketing planning 5 5. Customers 6 6. Competition 7 7. Location 8 8. Pricing strategy 9 9....
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...because rising prices causes disposable income to lose a lot of purchasing power * Social- Tanning is a type of component lifestyle because people choose this service to satisfy their diverse needs and interests * Technological- Tanning has evolved from laying outdoors to quick and affordable alternative sun tanning beds or immediate spray tans * Political-Legal- Companies must fully disclose the risks of using a tanning bed; In Texas you must be 18 years or older Competitive Analysis: * In the tanning industry there is no single player that sets the standard or prices * Some of our competitors include Hero’s Fitness, Coconut Beach, and Katatonik Tans * Hero’s Fitness: located a couple of doors down from our Midland location is a popular gym that also offers tanning beds; this option is included in the membership fees but is not their primary business focus * Coconut Beach: Our biggest competitor has more beds than we do but on average our package pricing is the same and our beds are very similar; offers 20% off on lotions the 1st day; both open 7 days a week but their hours are not as long as ours * Katatonik Tans: A more basic tanning salon that is a little bit cheaper with not as many options; offers a single tan for just $7.00 Internal Environment: * Marketing Objectives: * Launch a marketing/advertising campaign * Attract more members * Build a staff of professional employees ...
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...Creating value for customers f) Key success factors for proposed business Name and Legal Structure Description of the Business a) Management philosophy: vision mission, goals, objectives b) Type of Organization Description of the concept, licenses, and lease a) Concept b) Pricing Market analysis and strategy a) Industry analysis, including segmentation in which the concept belongs within the lodging industry b) Description of the target market, demographics, psychographics, lifestyles, and market potential, including the size and growth rate c) Competitive analysis d) Strengths, weaknesses, opportunities, and threats e) Location, ease of access, and parking f) Nature of competition g) Potential new hotel and resort competition h) Location analysis i) Description of the area j) Commercial residential profile Pricing strategy a) Room pricing Advertising and promotional campaign a) Objective b) Techniques c) Target audience d) Means of communications e) Schedule of communications Conclusion and Summary Works Cited/References Executive Summary The concept for Island Vacation Resort revolves around several key words: Quality, innovation, Value, Luxury and Service. Island Vacation Resort will be a superior, five star resorts, located on South Beach. This new resort will give South Beach the opportunity to offer residents, visitors and businesspeople a unique and welcome alternative...
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...timeline………………………………………………………………… 6 4.0 Cost/budget……………………………………………………………………. 7 5.0 Risk management…………..………………………………………………… 8 5.1 Project risks…………………………………………………… 8 5.2 Project risk mitigation………………………………………… 9 5.3 Qualitative and quantative analysis………………………... 10 6.0 Risk Matrix…………………………………………………………………… 11 6.1 Risk Matrix Key……………………………………………….. 12 7.0 Project challenges and lessons learnt……………………………………... 13 7.1 Lighting…………………………………………………………13 7.2 Coastal inundation and erosion…………………………….. 13 7.3 Noise…………………………………………………………… 13 8.0 Conclusion……………………………………………………………………. 14 9.0 References…………………………………………………………………… 15 1. INTRODUCTION 1.1 PURPOSE OF THE PROJECT MANAGEMENT PLAN This document puts forward a project management plan for the redevelopment of Ettalong Foreshore. The intended audience of this project management plan includes the project manager and team, and the government and community stakeholders. This project management plan aims to present the main considerations, standards and requirements of the project. The report will list the main considerations, standards and requirements through a stakeholder list, project timeline, budget, risks, communications and project issues. 1.2 BACKGROUND TO THE PROJECT Ettalong Beach is part of the Woy Woy Peninsula (Central Coast of NSW). The drive to redevelop Ettalong Foreshore was instigated by community and business...
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...Brand Extension Marketing Plan for D.Light and the State of Virginia 1.0 Executive Summary Solar Photovoltaic (PV) consumer products are reliable, renewable and pollution-free energy sources that collect energy from the sun. PV systems are utilized within commercial and residential areas and are becoming more affordable for consumers to purchase. Here at D. Light we are offering PV options to consumers that will help lower their electricity cost. D.Light’s D3200 is an off-grid solar photovoltaic system that allows consumers to purchase three different sized systems that will generate more power than needed to do daily chores or run a business. Lowering the cost of electricity for consumers in the Virginia Beach area is our goal; utilizing this brand extension and the marketing mix with various strategies. Operating in the PV industry can bring more investors and create value for the company while providing a return on investment for all stakeholders. Utilizing the research conducted on the targeted area, we will sale and promote our product to the 62% homeowners creating a 30% sales potential from the market. In addition, low operating costs will permit the company to design and sell the most affordable solar-powered products on the market, offer consumer’s energy independence, and create a sustainable energy economy all while remaining true to its vision: transform millions of lives. Utilizing off-grid systems provide numerous benefits for both the customer’s and...
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...1. EXECUTIVE SUMMARY 2. THE CHALLENGES Palma Beach Resort is a resort that providing facilities in term of accommodation and course to the customer who came to Pangkor Island. Channel that applies at Palma Beach Resort is a business to consumer (B2C). Among the challenges facing by the Palma Beach Resort management is higher operating cost. Inefficient usage of air Cond and water by customer will resulting to the higher operating cost incurred by the resort. It will become worst during the peak season such as school holiday and public holiday. All this cost will affect the revenue of Palma Beach Resort. In addition is intense competition from other resort around the Palma Beach Resort. Other resorts are offering variety type of package and discount to attract came to their resort. Palma Beach Resort also uses many ways to attract customer to ensure they remain competitive in the hospitality market. Apart from that is higher cost for repair and maintenance. This is because of the price of things is high at the market. Palma Beach Resort must repair any building structures that were damaged by natural disaster such as strong wind. This is to ensure the resort always be in a good condition and safe to the customer. Maintenance such as air Cond must service according to the schedule to make sure it functioning well. 3. SITUATION ANALYSIS Company Analysis Goal Palma Beach Resort goals are to maximize the company profit and also fulfill their customer...
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...Part II: Environmental Analysis (Target Country) Student Names: Aqeela Romer, Carleen Etienne, Christina Williams, Tenniel Cartwright and Chelsi Fowler Course: MKTG 412-0116 Instructor: Michael Rolle Affiliation: The College of The Bahamas Date of Submission: March 10, 2016 Canada’s Cultural life According to “International Marketing,” ‘culture is an integrated system of learnt behavior patterns that are distinguishing characteristics of the members of any given society.” Canada’s culture originated from Europe, especially Britain and France. Canadians are relatively a broadminded, civil and very community-oriented people. Although they are individualistic in terms of their basic cultural traits, they nevertheless place a great deal of emphasis on the individual's responsibility to the community. This is seen as giving balance and a good quality of life. They’re also very protective of their constituent identity and encourage their people to stay true to it. Canada also has a low context which means most of its information is explicitly contained in the words. Furthermore, Canada’s government is made up of constitutional monarchy that is also a parliamentary democracy and a federation. A multitude of languages are spoken in Canada. According to the 2006 census, English and French are the preferred language of 67.1% and 21.5% of the population, respectively. Canada also has five widely-spoken non-official...
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...5257 East 2nd Street Long Beach, CA 90803 | | p. 562-856-3257f. 562-856-3258 | | info@francescas.com www.francescas.com | 5257 East 2nd Street Long Beach, CA 90803 | | p. 562-856-3257f. 562-856-3258 | | info@francescas.com www.francescas.com | Francesca’s Second Street, Long Beach, California Francesca’s Second Street, Long Beach, California Presented By: Fouz Al-Busaidi • Mariana Elguera • Aornchuma Junthanop Natalie McGlocklin • Ellie Nguyen Presented By: Fouz Al-Busaidi • Mariana Elguera • Aornchuma Junthanop Natalie McGlocklin • Ellie Nguyen Marketing Plan Table of Contents Executive Summary3 1.1 Company Mission3 1.2 Mission Statement3 Product Offerings and Benefits3 2.1 Products and Services3 2.2 Distribution3 2.3 Benefits3 The Market4 3.1 Market Location4 3.2 Pricing4 Market SWOT Analysis5 Environmental Analysis6 5.1 Consumer and Social Factors6 5.2 Technological Factors6 5.3 Legal and Regulatory Factors7 Objectives of the Plan7 The Target Market7 7.1 Market Analysis7 7.2 Market Research8 7.3 Target Profile9 Product Analysis10 8.1 Product Positioning10 8.2 Brand Positioning10 8.3 Point of Difference10 8.4 Competition11 Marketing Communication Plan13 9.1 Marketing Objectives13 9.2 Advertising Plan14 9.3 Sales Promotions Plan15 9.4 Public Relations16 9.5 Personal Selling16 9.6 Direct Marketing16 9.7 Online/ Internet Marketing16 Performance Measurements20 Schedule and Budget21 Sources of Data and References22 ...
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...EXECUTIVE SUMMARY 3 Part 3: ASSIGNMENT 4 Task 1: Business Idea and Target Market 4 1.1 The initial business idea using relevant criteria 4 1.2 Identification of the target market 6 1.3 Demonstration the methods of the target market 9 Task 2: Required Skills 11 2.1 Skills needed to run the business 11 2.2 Legal and financial aspects that will affect the start-up of the business 13 2.3 Analyzing the areas of development skill 17 Task 3: BUSINESS PLAN 18 3.1 Proposal for starting a small business 18 3.2 The implications of legal and financial aspects 20 3.3 Business report 22 Part 4: RECOMMENDATION AND CONCLUSION 26 4.1 Recommendation 26 4.2 Conclusion 26 Part 5: REFERENCES 27 Part 1: INTRODUCTION 1.1 Introduction I am investigating to start a small business and I want it to become a viable one in the real world among the ever changing environment. Necessary, sufficient and reliable knowledge and information are needed in making a good decision. Skills and experiences are also needed in order to get the successful business. I need to have the right skills to run my own business. Apart from skills and personal development, I must have enough knowledge in legal and financial matters that may impact on the chosen business. 1.2 Objectives For studying the different types of ventures, I know about different types of business. When I am writing a business plan, I understand how to present the idea using relevant criteria. I understand...
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...Running Head: A SPLENDID SOIRÉE Marketing Plan 1: A Splendid Soirée: An All in One Event Experience January 24, 2013 2.0 Situation Analysis While A Splendid Soiree has experience planning social events and working with brides who don’t live in the area, it is currently a home-based company and opening a brick and mortar office will incur costs. Additionally attaining the right inventory to attract brides in the target market is essential. Also, marketing strategies will have to be synergistic and are critical to reaching A Splendid Soiree’s target audience and achieving profitability. The company plans to differentiate itself by offering in addition to the planning services with vendor expertise, an in-house retail area for wedding gowns and accessories along with a spa experience for the bride and her bridesmaids that can be before the wedding day or on the day of. Macro environment forces that need to be considered are the instable economic climate, threat of hurricanes, legal implications of required licenses and insurance and cultural diversity in South Florida. 2.1 Market Summary A Splendid Soiree caters to medium to high net worth brides, grooms and family members in South Florida (Miami-Dade, Broward and Palm Beach) in addition to those looking for Destination weddings, which enjoy the finer things in life but may still be budget conscious. The average age of brides is 29 and of grooms is 30 years old. Identifying exactly how much money the wedding...
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...------------------------------------------------- Chapter 11—Raising Long-Term Financing MULTIPLE CHOICE 1. Which law mandated the separation of investment and commercial banking? a. | Gramm-Leach-Bliley Act | b. | McFadden Act | c. | Glass-Steagall Act | d. | none of the above | ANS: C PTS: 1 DIF: E REF: 11.1 The Basic Choices in Long-Term Financing NAT: Reflective thinking LOC: acquire knowledge of financial markets and interest rates 2. A security offering that raises capital for firms is called a(n) a. | primary security offering | b. | secondary security offering | c. | securitization | d. | all of the above | ANS: A PTS: 1 DIF: E REF: 11.1 The Basic Choices in Long-Term Financing NAT: Reflective thinking LOC: acquire knowledge of financial markets and interest rates 3. A bond sold by foreign corporations to U.S. investors is called a(n) a. | Eurobond | b. | foreign bond | c. | Yankee bond | d. | none of the above | ANS: C PTS: 1 DIF: E REF: 11.1 The Basic Choices in Long-Term Financing NAT: Reflective thinking LOC: understand stocks and bonds 4. A bank that helps firms to acquire external capital is called a a. | commercial bank | b. | savings bank | c. | investment bank | d. | credit union | ANS: C PTS: 1 DIF: E REF: 11.2 Investment Banking and the Public Sale of Securities NAT: Reflective thinking...
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...DARABIF MEAT COMPANY LIMITED INTERNATIONAL MARKETING PLAN: BRAZIL Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same...
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...TECHNICAL REPORT TOURISM MASTER PLAN (ISLAND AND COASTAL TOURISM) [PANGKOR ISLAND] REIZENEILAND TOURISM WORKSHOP 4 (TPHM 2202) WORKSHOP MASTER 4 BR. MUHAMMAD ALI BIN A. RAHMAN NO. | CONSULTANT | MATRIC NO. | 1. | ZUL AZIM SHAFFIQ BIN DARSO | 1313867 | 2. | NUR HAMIZAH BINTI ISHAK | 1316676 | 3. | TENGKU PUTERI NURFAZLINA BINTI T. OMAR | 1417212 | 4. | NUR SYAMIMIE BINTI SHAHIDAN | 1319914 | 5. | AZIANI BINTI AZIZI | 1313728 | 6. | NUR ADILAH BINTI ADNAN | 1318646 | 7. | NUR AFIQAH BINTI MOHD AZIZ | 1317958 | 8. | NURUL FARAHIN BINTI MOHAMAD HUSSIN | 1311780 | 9. | NUR HIDAYAH BINTI AB. SALAM | 1315622 | TABLE OF CONTENTS No table of contents entries found. CHAPTER 1: INTRODUCTION 1.1 INTRODUCTION First and foremost, the consultant has been given a task to prepare and complete Technical Report of Tourism Master Plan. The purpose of preparation Technical Report is vital in a way of formulation Tourism Master Plan. In this report, the consultant needs to analyse all the findings collected from the case study area which is Pangkor Island. Apart from that, the preparation of technical report is the third stage before proceeding to the final stage which is completing of Tourism Master Plan itself. Besides that, the theme that has been selected is Island and Coastal Tourism. Thus, this chapter will present the purpose of the study and identification of the report goal and objectives. Last but not least, this chapter also includes study...
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