...Individual Report – A’Famosa Water-World 1. Introduction The selected tourist attraction in this individual report is the A’Famosa Water-World. A’Famosa Water-World is the only water theme park of its kind in the southern region of West Malaysia and comprises of variety of slides and pools. The park has lots of interesting, exciting and unique features such as choices of water slides which designed to suit most of the sophisticated water enthusiasts. A’Famosa Water-World has focused its effort on development of entertainment activities to the communities to enjoy. Their objective is to build quality activities and enjoyment to the community as well as to maximize their profits at the same time. In this case, marketing role has help A’Famosa Water-World to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers. Through this report, an evaluation on A’Famosa Water-World current practices is able to define. Recommendations on marketing strategy and one year integrated plan will be defined in this report as well. This generally helps to create a clearer picture on how A’Famosa Water-World is playing a role in business world and business market. (Sources at: http://www.afamosa.com/main.php?m=Content&op=page&id=17) 2. Strategic Planning Tool - SWOT Analysis SWOT is an important strategic planning tool; it helps to compare internal organizational strengths and weaknesses with external opportunities and threats...
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...1.0 Abstract This report discussed a comparison of theme parks that becomes a favourite choice for people for a vacation. There are so many theme parks in Malaysia where they will go and spending their time with their family and for this assignment, we have chosen Sunway Lagoon Resort and A Famosa Resort. To do the comparison, there are some criteria that have been identified between theme parks including the dress code, price, advertising or promotional activities, facilities, and also the event that has been organized by both theme parks. Sunway Lagoon Resort has a variety of amusement parks compared to A Famosa Resort. Therefore, the price set to enter Sunway Lagoon theme park is reasonable fit with the diversity offered in a price and for the dress code, both theme parks applies the same. In addition, the facilities offered by Sunway Lagoon and A Famosa also differ in quantity and diversity of the services provided especially Sunway Lagoon Resort located in the heart of the city has been remain compared to A Famosa Resort. Promotions and advertisements activities by both theme parks are from various initiatives like using social media. Campaign website also underway especially Sunway Lagoon Resort whereby their website more interesting and attractive. And the final terms of a ceremony organized, at Sunway Lagoon often hold an international event than A Famosa Resort to attract public attention to their theme parks. 2.0 Introduction Theme park is an area planned as a...
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...Ernest Chiam was born in 1957, the year which Malaysia got its independence. By the time, Malaysia began to develop and became stable as World War II was ceased and he was able to grow up in a peaceful environment without sirens of the enemy’s invasion. He is the fifth born out of six, with two brothers and three sisters. The first page of his life started in a middle class suburban household located in Muar, Johor. As a baby, Ernest was very chubby as well as adorable. He was raised on by his mother’s milk and therefore, since small he has a very close relationship with her mother. As both of his parents were school teachers, Ernest was raised up in a family that emphasized discipline and education. In that sense, he was especially forbidden to speak vulgar words, tells lies and smoke. Apart from that, he was constantly instilled by his parents the importance of education. However, unlike his siblings who are excelling in their studies, Ernest showed only a little interest in what had taught in school and he never did any revision. Therefore, most of the time, he just barely passed the exams. The only thing that amazed him is the natural world. The large and empty compound of undeveloped land and Muar River were both his favorite spot for wandering around and discovering. Besides playing games such as kite, gasing, marbles and catapult, his greatest entertainment will be sitting on the back of the buffalo and swimming in the monsoon drain. His obsess towards animals and natures...
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