...CHAPTER I INTRODUCTION Background of the Study Fishes are caught essentially for consumption. However, catching fish happens to be a well-known recreational pastime as well. Recreational fishing is also known as sport fishing. The main motive behind recreational fishing is pleasure or relaxation along with competition in some cases. It should not be mixed with subsistence or commercial fishing. While subsistence fishing is for basic survival, commercial fishing is essentially for profit. In some countries, recreational fishing has various rules as well as regulations to follow and enjoy the process. The regulations that are imposed on recreational fishing include the laws and the licensing restrictions that deal with limiting the procedures by which the fish might be caught. The most typical of these restrictions include prohibition in using nets and using hooks that are not into the mouth. The most usual form of such fishing is done with the aid of line, reel, rod, hooks, etc. These devices should be used along with the huge range of available baits. In order to help the individuals in the act of fishing, devices called terminal tackle are also used widely. The devices that are generally considered under terminal tackle include floats, swivels, weights, etc. These devices usually help to complement the bait that is being presented to the target. Sometimes lures, instead of baits are also used in recreational fishing. Some of the enthusiastic individuals insist...
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.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160 Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180 Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220 Statistics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252 Strategic Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261 Apendix A. Sample Marketing Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329 Apendix B. Sample Business Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344 |...
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...APPENDIX 2 SUSTAINABILITY IMPACT ASSESSMENT OF PROPOSED WTO NEGOTIATIONS: THE FISHERIES SECTOR COUNTRY CASE STUDY: PERU Draft – not for citation John Tilman May 2, 2006 1 Glossary ADEX BCRP CCA CPPS DDA DIGESA EEZ EU FAO FIUPAP FONCODES FONDEPES GATS GPS IATTC IMARPE INEI ISC ITP MT NAMA NRI OLDEPESCA PRODUCE PROMPEX SIA SNP SPS SUNAT TBT WTO Exporters Association Central Reserve Bank of Peru Causal chain analysis Permanent Commission for the South Pacific Doha Development Agenda Environmental Health Directorate Exclusive Economic Zone European Union Food & Agricultural Organisation Artisanal Fishermen’s Federation Cooperation & Development Fund National Fund for Fisheries Development General Agreement on Trade in Services Global Positioning System Inter-American Tropical Tuna Commission The Marine Institute Statistical & Information Institute Selective Consumption Tax Fisheries Technological Institute Metric Tonnes Non-agricultural Market Access Natural Resources Institute Latin America Organisation for Fisheries Ministry of Production – Fisheries Export Promotion Office Sustainability Impact Analysis National Fishing Society Sanitary and Phytosanitary Measures Superintendency of Tax Technical Barriers to Trade World Trade Organization 2 Table of Contents Page Glossary Executive summary 1. Introduction 1.1. Background 1.2. Coastal livelihoods and development 1.3. Objectives of the study 2 6 10 10 11 11 12 12 13 13 14 15 15 15 15 16 16 16 16 18 18 19...
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...Table of Contents Task 1 5 Describe the main stage of the purchase decision-marking process 6 Identify customer's buyer behaviour and explain the factors may affact it ……………………………………………….7 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing……………………….8 Task 2 13 Evaluate different type of market research techniques 14 Use source of primary/secondary data to achieve marketing research objectives 16 Assess the validity and reability of market research findings 17 Prepare a market research plan to obtain information in a given company 19 Task 3 22 Assess market size trends for a chosen target market 23 Plan and carry out a competitor analysis on a rival 24 Evaluate organization's opportunities and threats 27 Task 4 30 Evaluate various techniques of assessing you customers responses 31 Design and complete a customers satisfaction survey 32 Review the success of a completed survey 31 Appendix 34 References 36 Task 1 Task 1 (Outcome 1) a. Describe the main stages of the purchase decision-making process within your chosen company * Refreshing drink is the basic human’s demand. Therefore, it is understandable when people expect to have a comfort drink to satisfy thirst. In Vietnam, Pepsi and Coca Cola took large amount of market share in beverage industry, applying consumer buyer decision process will help them a part in purchasing battle. * As usual buying decision process will cover through 5 steps...
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...Environmental Pollution at Hindustan Lever’s Kodaikanal Plant In mid-2004, Hindustan Lever Ltd (HLL) executives looked back at the events of the past three years at their mercury thermometer factory in Kodaikanal in the south Indian state of Tamil Nadu. After mercury leakage from the plant had been reported in March 2001, heavy expenditure had been incurred in environmental risk assessment, waste disposal and health monitoring. The expenditure had exceeded the total profits generated by the plant since its inception. But the pressure from NGOs, led by Greenpeace[1], who had been protesting since March 2001 had not subsided. The NGOs had indulged in novel ways of keeping the issue alive. These included chaining themselves to the HLL branch office in Chennai on 15th November 2002, disrupting the Annual General Meetings (AGMs) of HLL held on 13th June 2003 and 29th June 2004, shouting slogans and brandishing placards and enlisting sympathy from ex-workers and the general public. Greenspace also maintained the pressure on HLL through its website, photoalbums, posters, persistent media briefing and seminars. The NGOs had most recently attacked HLL in April 2004 in a seminar in Chennai. Even as they waited anxiously for the regulator, Tamil Nadu Pollution Control Board’s (TNPCB) nod to start decontamination of equipment and remediation of soil, HLL’s senior managers believed they had discharged their duties conscientiously. They wondered what more was needed to be done to...
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...Senior Design Project Submittal May 4 2012 Bleser Park Pedestrian Bridge The following is a 2011-2012 Senior Design Project report for the Fenn College of Engineering at Cleveland State University. Senior Design Project Submittal 2012 Table of Contents 1.0.0 Introduction........................................................................................................................................ 5 1.1.0 1.2.0 2.0.0 2.1.0 2.2.0 2.3.0 2.4.0 Objective .................................................................................................................................. 5 Group Members ...................................................................................................................... 5 Project Description ..................................................................................................................... 6 Assignment .............................................................................................................................. 6 Existing Bridge ........................................................................................................................ 7 Proposed Bridge ..................................................................................................................... 8 Owner Requirements ............................................................................................................. 9 2.4.1 Safety .....................................................
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...2012 SHIKHA SINHA INDIABULLS SECURITIES IBS HYDERABAD 5/26/2012 FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ADVANTAGES OF INDIABULLS A REPORT ON FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ANALYSIS OF INDIABULLS SUBMITTED BY: SHIKHA SINHA 11BSPHH010767 A report submitted in the partial fulfillment of MBA Program of IBS Hyderabad Submitted to: FACULTY GUIDE COMPANY GUIDE DR. P SHASHIKALA MR. ATISH GUPTA IBS HYDERABAD V.P., INDIABULLS Date of submission: AUTHORIZATION I, Dr. P Shashikala, hereby authorize the submission of the project work titled, “ Factors affecting investment decision and competitive advantage of Indiabulls”, undertaken by Ms. Shikha Sinha (Enrollment no. 11BSPHH010767) as partial fulfillment of MBA Program of IBS Hyderabad. This project work was executed under my guidance and no part of this project has been submitted for any degree or recognition before. Sincerely, Dr. P Shashikala (Faculty Guide, IBS Hyderabad) Dated: ACKNOWLEDGEMENT I hereby take this opportunity to thank INDIABULLS SECURITIES, for providing me a corporate exposure through the course of my summer internship. I would like to express my sincere gratitude towards my company guide Mr. Atish Gupta, for providing me great insights about stock markets, real estate, home loans and various other...
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...1/22/07 3:37 PM Page i RP OS T ElletFM.qxp THE DO N OT C OP YO CASE STUDY HANDBOOK 1/22/07 3:37 PM Page ii DO N OT C OP YO RP OS T ElletFM.qxp 1/22/07 3:37 PM Page iii RP OS T ElletFM.qxp YO THE OP CASE STUDY HANDBOOK How to Read, Discuss, and OT C Write Persuasively About Cases DO N William Ellet Harvard Business School Press Boston, Massachusetts 1/22/07 3:37 PM Page iv RP OS T ElletFM.qxp Copyright 2007 William Ellet YO All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 OP No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The copyright on each case in this book unless otherwise noted is held by the President and Fellows of Harvard College and they are published herein by express permission. Permission requests to use individual Harvard copyrighted cases should be directed to permissions@hbsp.harvard.edu, or mailed to the Permissions Editor, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. OT C Case material of the Harvard Graduate School of Business Administration is made possible by the...
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...THE ON OT C OP YO CASE STUDY HANDBOOK RP OS T ON OP YO RP OT C OS T THE ON OT C Write Persuasively About Cases OP CASE STUDY HANDBOOK How to Read, Discuss, and William Ellet Harvard Business School Press Boston, Massachusetts YO RP OS T Copyright 2007 William Ellet All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The copyright on each case in this book unless otherwise noted is held by the President and Fellows of Harvard College and they are published herein by express permission. Permission requests to use individual Harvard copyrighted cases should be directed to permissions@hbsp.harvard.edu, or mailed to the Permissions Editor, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. ON OT C Case material of the Harvard Graduate School of Business Administration is made possible by the cooperation of business firms and other organizations which may wish to remain anonymous by having names, quantities, and other...
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...conc About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in loose-leaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...This page intentionally left blank English Grammar Understanding the Basics Looking for an easy-to-use guide to English grammar? This handy introduction covers all the basics of the subject, using a simple and straightforward style. Students will ¢nd the book’s step-by-step approach easy to follow and be encouraged by its non-technical language. Requiring no prior knowledge of English grammar, the information is presented in small steps, with objective techniques to help readers apply new concepts. With clear explanations and well-chosen examples, the book gives students the tools to understand the mysteries of English grammar as well as the perfect foundation from which to move on to more advanced topics. E V E L Y N P . A L T E N B E R G is Professor in the Department of Speech-Language-Hearing Sciences at Hofstra University, NewYork. R O B E R T M . VA G O is Professor and Chair in the Department of Linguistics and Communication Disorders at Queens College, City University of NewYork. English Grammar Understanding the Basics EV E LY N P. A LT EN B E RG Hofstra University and ROB E RT M . VAG O Queens College and the Graduate Center City University of NewYork CAMBRIDGE UNIVERSITY PRESS Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo, Delhi, Dubai, Tokyo Cambridge University Press The Edinburgh Building, Cambridge CB2 8RU, UK Published in the United States of America by Cambridge University Press, New York www.cambridge...
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...Probability & Statistics for Engineers & Scientists This page intentionally left blank Probability & Statistics for Engineers & Scientists NINTH EDITION Ronald E. Walpole Roanoke College Raymond H. Myers Virginia Tech Sharon L. Myers Radford University Keying Ye University of Texas at San Antonio Prentice Hall Editor in Chief: Deirdre Lynch Acquisitions Editor: Christopher Cummings Executive Content Editor: Christine O’Brien Associate Editor: Christina Lepre Senior Managing Editor: Karen Wernholm Senior Production Project Manager: Tracy Patruno Design Manager: Andrea Nix Cover Designer: Heather Scott Digital Assets Manager: Marianne Groth Associate Media Producer: Vicki Dreyfus Marketing Manager: Alex Gay Marketing Assistant: Kathleen DeChavez Senior Author Support/Technology Specialist: Joe Vetere Rights and Permissions Advisor: Michael Joyce Senior Manufacturing Buyer: Carol Melville Production Coordination: Lifland et al. Bookmakers Composition: Keying Ye Cover photo: Marjory Dressler/Dressler Photo-Graphics Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Pearson was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Probability & statistics for engineers & scientists/Ronald E. Walpole . . . [et al.] — 9th ed. p. cm. ISBN 978-0-321-62911-1...
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...Master Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used by companies as a strategy to create value and differentiation and this way to be one step ahead of their rivals. A "brand" is the result of the recognition and the personal attachment that forms in the hearts and minds of the customers through their accumulated experience with that “brand”. These experiences contribute to increased consumer trust and loyalty and allow building strong relationships with the “brand”. By this way, “brands” promote the increase of shareholder value and establish a long-term advantage in the marketplace for organisations. Companies recognise that strong brands are and have been historically associated with accelerated revenue growth and improved returns to shareholders. That is why, each time more organisations focus their strategies on building powerful brands as they represent competitive advantage and they are a key success factor in creating value to the customer and at the same time value to the company. In this regard, this study intends to show...
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...Soil Conservation Working Group Report This report provided content for the Wisconsin Initiative on Climate Change Impacts first report, Wisconsin’s Changing Climate: Impacts and Adaptation, released in February 2011. THE WISCONSIN INITIATIVE ON CLIMATE CHANGE IMPACTS 1st Adaptive Assessment Report Contribution of the Soil Conservation Working Group July 2010 Contour stripcropping in central Wisconsin Photo by Ron Nichols, USDA Natural Resources Conservation Service Participants of Working Group William L. Bland, Professor, Department of Soil Science, University of Wisconsin-Madison (Working Group Chair and lead author) Kelly R. Maynard, M.S. Agroecology, University of Wisconsin-Madison (Project Assistant) Jeremy Balousek, P.E., Urban Conservation Engineer, Dane County Land and Water Resources Department Denny Caneff, Executive Director, River Alliance of Wisconsin, Inc. Laura W. Good, Associate Scientist, Department of Soil Science, University of Wisconson-Madison Kevin Kirsch, Water Resource Engineer, Wisconsin Department of Natural Resources Patrick Murphy, State Resource Conservationist, Natural Resources Conservation Service John M. Norman, Emeritus Professor of Soil science, Department of Soil Science, University of Wisconsin-Madison James VandenBrook, Water Quality Section Chief, Wisconsin Department of Agriculture, Trade, and Consumer Protection Sara Walling, Water Quality Specialist, Wisconsin Department of Agriculture, Trade, and ...
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