...Business Research Study Showing Differences in Consumer Perception between KFC and McDonalds Executive Summary With the increase in spending capacity of Indian middle class society, the mind set of consumers have changed in relation to recreational activities. More frequently people have started to move out to eat, this has created scope for many fast food chains. But along with that it has also created competition among different food chains. Hence each and everyone plays a major role in attracting customers. The trend can be seen by the increasing number of food chains. That is why this topic was chosen for further study as this particular industry is fast becoming very competitive. Our project comprises of comparison between KFC and McDonald’s, and the various factors that could affect the same. We have tried to do a holistic study of what these factors could be, and how would they affect the perception of consumers regarding these two brands. Objectives of our Research: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features * Suggestions for improvements for KFC and McDonald’s Tool used for collecting data: Information collected by way of questionnaire...
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...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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...world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in 1940 as a barbeque restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonalds is the world’s second largest private employer – behind Walmart-with 1.9 million employees, 1.5 million whom work for franchises. McDonald’s primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit and seasoned fries. Brief History of KFC KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of restaurant franchising, and the first “Kentucky Fried Chicken” franchise opened in Salt Lake City, Utah in 1952. KFC popularized chicken in the fast-food industry, diversifying...
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...8/30/2014 McDonald's Faces 'Millennial' Challenge - WSJ Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS McDonald's Faces 'Millennial' Challenge Customers in Their 20s and 30s Are Defecting to Fast-Casual Restaurants Like Chipotle, Five Guys By JULIE JARGON Aug. 24, 2014 9:05 p.m. ET McDonald's is trying to enhance its credibility with young customers by marketing more on digital channels and testing mobile ordering and payment. Associated Press Behind McDonald's Corp.'s worst slump in a decade is a trend that may augur even tougher times ahead: The Golden Arches is losing its luster with younger consumers. The world's largest restaurant company by revenue earlier this month reported its sharpest monthly decline in global same-store sales since early 2003, adjusted for calendar irregularities. In the U.S., with more than 40% of McDonald's 35,000-plus global locations, sales at restaurants open at least 13 months have been flat or falling for most of the past year. The hamburger giant on Friday announced it was replacing the head of its U.S. division for the second time in less than two years. The company tapped a former executive, Mike Andres, to take the helm...
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...FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ substantially, but penetration of such consumption habits is wide spread and is on the increase. Although largely an urban phenomenon, the pattern is also emerging in rural areas with better road connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its...
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...preferences and their likes and dislikes. This may prove fatal for the company. OPPURTUNITIES: New Markets: Globalization has opened doors for new markets for the company. As the developed markets are mostly saturated, the developing countries like India and China promises a good market and generation of demand in the future. With more than 70% of the markets in India being unexplored and unorganized, KFC has a good scope of expanding its operations in the country. Cross Culture: Generally there is a good acceptance of American culture of fast food in India. People are opening up to fast foods more regularly in their daily lives and not just keeping it a once in a month affair. Thus Indian mindset is fast changing. Large Youth population: India has a very large share of youth population a compared to other countries. More than 60% of the population is under the age of 30yrs. As the young generations are more open to fast foods and demand it more, this is a good news for the company. New variety: Company can also come up with new variety in the menu like Pizzas, garlic breads to attract more...
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...McDonald's Faces 'Millennial' Challenge by: Julie Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament, it is vital to cite facts and numbers, not just subjective impressions. To start with, Consumer Reports magazine said that in a survey of more than 32,000 subscribers, readers rated McDonald's burgers as the worst-tasting of 20 rival burger chains. A decade ago, there were 9,000 fast-casual restaurants in the US, versus nearly 14,000 McDonald's. Now, fast-casual restaurants number more than 21,000, while McDonald's US restaurant count has risen only slightly. QUESTIONS: 1. Why is it that you are probably not eating at McDonald's? How would you define the 'Millennial' Challenge? 2. For your generation, what is the main problem with McDonald's? Are you tired of hamburgers generally? Or are you just tired of hamburgers at McDonald's? 3. Beyond just your own impression, what FACTS are cited in the article about the competitive position of McDonald's? Which of these facts does McDonald's most need to focus on? 4. In terms...
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...leading fast food chains; Jollibee and McDonald’s. Specifically, the study attempted to answer which of the customer service between McDonald’s and Jollibee is more effective, which of the two leading fast food chain does the customers want in terms of food service, which does the customers want in terms of facilities service, which of the two leading fast food chains have more problems that the respondents observed with regards to their service and which of the two leading fast food chain has a well trained staff. The data gathered by the researches which will be presented is based on the answers of the respondents in the questionnaire distributed. All of the customers surveyed have tried eating both at McDonalds and Jollibee. Since everyone of the respondents had experience eating on the fast food chains located near University of the East, they can greatly compare the differences of the services shown by the crews and they can clearly see the problems of the two fast food store, Jollibee and McDonalds. When it comes to the profile of the respondents according to age, results of the study showed that the respondents were mostly female, which was 22 or 73 % of the total respondents while there were 8 or 27% male respondents for both of the respondents in Jollibee and McDonald’s. All of the respondents are college students of the University of the East Manila. The survey also showed that all of the respondents have tried eating against the competitor’s fast food chains giving...
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...INTRODUCTION Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here's a little history behind the most popular fast food chain in the Philippines. The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" for their hamburgers as well as the name "Chickenjoy" for their—ah you what it is.Because of the fame of the Jollibee Food Corporation, they have decided on incorporating some expansions and acquisitions...
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...| 2. Introduction to fast food | 3 | 3. Introduction to pizza | 5 | 4. Domino’s Pizza | 7 | 5. Pizza Hut | 10 | 6. Papa John’s | 13 | 7. Comparative study based on 7P’s | 15 | 8. Key Findings | 17 | 9. Recommendations | 18 | 10. Bibliography | 19 | EXECUTIVE SUMMARY TITLE: “Comparative study of the various pizza outlets and formulating strategies for the weakest one.” This study was done to determine the strongest and the weakest brands in the Indian pizza market. The outlets chosen for the study were: Domino’s Pizza, Pizza Hut and Papa John’s. We went to each of these outlets of Greater Kailash area and studied the 7P’s of service over there. After studying all the aspects of 7P’s, we came to the conclusion that the outlet satisfying all the 7P’s was Domino’s Pizza, whereas Pizza Hut was second with a few dissatisfactions. Papa John’s was the weakest one, with low customer base. Some of the recommendations for Papa John’s to implement, so as to increase their customer base and give more competition to the top 2 pizza companies are: 1. Advertise more on print as well as electronic media, so as to position themselves in the minds of the consumers, just like domino’s and pizza hut. 2. Decorate their interiors and lightings creatively so as to attract the consumers. 3. Introduce low budget pizzas so as to attract the teenagers and middle- income group people. INTRODUCTION TO FAST FOOD From onion rings to double...
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...Please write a couple of sentences with the following: 1.) Express the issue found in your search. Fast food is a major contributor to obesity; 60% of the Americanpopulation is either overweight or obese. Surgeon General David Sather: “Fast food is a major contributor to the obesity epidemic” 2.) List a question you must answer to understand this issue we have chosen How and why is fast food a cause for obesity? 3.) Conclude you investigation with a thorough explanation of the issue -Everyday, 1 in 4 Americans visits a fast food chain -40% of American meals are eaten outside the home; convenience to eat at the restaurant or order meals “to go,” along with inexpensive options such as the “Dollar” or “Value” menu allow people the access to cheap and quick meals -Playgrounds in the fast food restaurants serve as an attraction for children; parties, play dates, etc. encourage people to visit and dine at fast food restaurants -Most restaurants serve 4 to 5 times more than a normal serving size, specifically in regard to meat -“Toxic food and physical inactivity, as well as constant access to cheap, fatty foods are leading to an environment that almost guarantees we become obese.” -“The average child sees 10,000 food advertisements each year on TV. 95% of those ads are for sugared cereals, soft drinks, and candy.” 4.) Please give at least one idea toward a solution of this issue. The Original Issue is America a Obese Nation. Let’s take a look. According...
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...Burger King Beefs up Global Operations James E. Payton Columbia Southern University Burger King Beefs up Global Operations According to Daniels, Radebaugh, and Sullivan (2011), Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers, whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas, but they have chosen to expand to offering chicken, fish, salads etc. Although they offer these extra items, they have elected to stay true to their original flame-broiled burgers, and their chosen strategy is to focus on the whopper as their signature product. This product gives them an advantage over other fast food chains (Daniels et al., 2011). As of today, some of the strategies that they used include development of infrastructure before putting in restaurants, development of a local management team, development in established locations, establishment of local offices and headquarters and finally, continued development and use of local suppliers to meet Burger Kings’ specifications. Daniels et al. (2011) implies that Burger Kings’ core competency therefore falls in line with its strategies so that by offering a high quality product created...
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...and 173 company-owned bakery-cafes. Panera’s ability to increase sales of franchises has enabled Panera to grow rapidly. Panera does not sell single-unit franchises but rather sells franchise agreements of generally 15 stores in 6 years. Panera has strict criteria that must be met to buy a franchise including a certain amount of capital that is required. Panera depends on increased sales of franchises and increased revenues in same store sales to continue at its large growth rate. Panera Bread Company is a small cap company with great growth potential as their name becomes more widely known. ISSUES ➢ Competition • Panera is in tough competition with fast food giants like McDonald’s, Starbucks and Subway. • With McDonald’s being the most renown low cost food provider all over the world. ➢ Marketing • The main focus of Panera has been customer...
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...Since the early 20th century, the fast food industry has become very powerful and influential in America. So much so, that it has been able to shape the American government in many ways that fit its central goal of gaining as much profit as possible. As Eric Schlossen demonstrates in his book, Fast Food Nation, the fast food industry has done this through a variety of techniques and have succeeded in changing many laws. It also has secured subsidies and tax breaks from American citizens. Most of what the fast food industry has done to change the American government has not been to the advantage of the general American public, but rather solely for their own selfish advantages. At the beginning of the fast food boom in America, our government was not concerned with helping the fast food industry grow, but they sure did help provide a golden opportunity for the the fast food industry to flourish. With the rising popularity of the automobile came our nation's need for speed, and with that came our need for speedy fast food. When congress passed the Interstate Highway Act in 1956, “the fast food industry took route,” and since this was taking place during a period when “the inflation-adjusted value of the minimum wage [began to be] declined by over 40 percent,” the fast food industry was able to take much control over the American public (Shlossen pg. 8). McDonald fast food restaurant entrepreneur, Ray Kroc, has long been the king of the fast food industry, and has used many techniques...
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...Behind the Success of Jollibee Foods Corporation Submitted to : Sir Bryan Gonzalez Table of Contents Introduction…………………………………………………………. Body ………………………………………………………………………. a. The Financial Statistics………………………………………………… b. The Problems and Challenges……………………………………. Evaluation and Conclusion…………………………………………………….. Biblioraphy…………………………………………………. Introduction When we talk about fast food, what’s the first word that flashes in our minds? Here in the Philippines, when we’re talking about fast food chains, Jollibee itself is the first that comes up to our minds. Jollibee is a very well-known fast food chain and it is the largest fast food chain here in the Philippines. Jollibee is known as registered trademark. We all know that Jollibee is a food chain, but did we know where Jollibee came from? When? Why it becomes so successful? Jollibee started in the poor Caktiong Family from Southeastern China and immigrated to the Philippines for a better work to live their life. So like the other Filipino families who went or migrated to other countries for their living. Jollibee Foods Corporation or JFC was established after the oil crisis hit the ice-cream prices. “From modest beginnings to the top of the world” are the words that succinctly sum up Tony Tan Caktiong’s story, today president and CEO of Jollibee® Foods Corporation, the biggest fast food restaurant chain in the Philippines. At his age of 22, inspired by a visit to an ice cream plant, he seized...
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