The company that I have chosen to discuss during the course of this paper is Apple. This is a well know company for various electronics such as , the I pod , I pad and Mac computers. Their one of the largest companies in the world with a quarterly revenue of $28.27 billion and quarterly net profit of $6.62 billion . In companies are large as these we can help but wonder what processes do they use to design their products , develop them , as well as make them available to so many customers around the globe. Lets first take a look at the processes they take to design their products. One of the first steps they take in design is that taking ten entirely different mocks of any new feature or product. The team all works on all of them , and conceive with out restriction .After seeing results they narrow them down to 3, then on to one feature or product that they fell exceeded the rest . During this process every week the teams have two meetings , one for brainstorming and the other on the production of the product. The second meeting is the time where the engineers have to nail down the creation of the product , and as u see during all this , they are having time to work on their own , then come together in teams. This is a great strategy , in my opinion , for the team to really get creative , think on their own and then share together what they have come up with. After then they can move on to production in a more stable way. The structure of the two separate meetings allows for creativity throughout the creation of the product. If you take a look at Apples website to lets say Dells, you can see quite a bit more choices in electronics whether that be in style , or feature, in Dells website. Apple usually has less. So it is obvious that each company has different focuses. Apple likes to focus on the mastering of one or a few products, rather than the mass production of many different , maybe not as mastered, electronics. In developing their products, Apple takes its time to have their engineers design and create , but also focus on how to make the product unique . They strive to make their products small, stable and as perfect as possible to help differentiate the products and build customer loyalty.They also design their products to work well together seamlessly. If u have your I mac, u can download about the same apps u can on your phone , or iPod. . So in turn you know you will not only be able to do things with mobility , but can transfer data and use the same programs when at home on your Mac. In developing , they strive to appeal the tech savvy individuals , but also easy enough for others to use, which in turn, makes their product more universal and profitable. Apple works with many different network providers around the globe , to alow their customers to have access to the wireless network with their products.They also are one of the premier exponents of the net promoter score for listening to customers and managing is business to reflect what they hear. Apples CEO once said. that Apple’s mission was not to make money but to “‘enrich the lives of customers and employees.’ The stores would be places for people to gather and learn, not just to buy. They would be designed to encourage an ongoing relationship with customers, not merely a one-off purchase transaction. The delighted customers …would tell their friends and colleagues about their wonderful experience at the store.” They are making their product more available to their customers by allowing them to fell encourage to go into their store and not only buy, but learn the product. Making a product available to the customer is not just opening many stores in the areas that are wanted or needed , but showing a welcoming, bright , and learning environment in the store for people of all sorts. The managers call every detractor , which helps find new ways to make the product better available to everyone . Apples stores have been steady improving since they opened, and the company continues to open many more stores every year. Stores are all of the US and in many other countries such as the UK , Canada , Japan etc. Their simple approach to marking (making the information clear, to the point, and easy to read) makes opening a store anywhere easier than those whos marketing is more complex. Although this approach of business may not work for just any type or market, it sure has excelled in its current category. Increasing revenues every quarter, growing number of not just customers , but extremely loyal ones, increases many’s curiosity on how things are done in Apple. The design , development and the accessibility to customers in every region and category of technical availability , makes this company the success it is today.