...Alice Livingston Family Development Research/ Appropriate Use of Technology Nutrition through the Life Cycle Obesity in children Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems. Physicians and researchers did numerous studies on children’s habits and lifestyles as an important part of society. Nowadays, children face big problems with obesity. As a result, researchers have learned that healthy habits could have a profound impact on the future of every child and get a better understanding of how children perceive healthy eating. Researchers have proved and would like to emphasize that obesity has tripled in Canadian children in recent decades. For this reason, researchers have identified that healthy behaviors have numerous benefits. By making healthy food choices and explaining the nutritional value of various foods to children will improve the lifestyle of every child and make children’s health better. After a large quantity of interviews that were used to collect data on what food children prefer to eat and why it was discovered that they have bad eating habits and lifestyle. Researchers have found that only 75% of children understood healthy eating by identifying what is healthy food and what is junk food. Almost all children have mentioned eating fruits and vegetables. Findings suggested that children had previously heard...
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...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please...
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...Adobe Acrobat? Please go to http://changethis.com/content/reader | iss. 4.04 | i | U | X |+| NEXT f ChangeThis 1. MAKE CUSTOMERS A BIRTHDAY CARD Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenantsʼ birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8-1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut. Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays. Any service business can profit from this personal touch. 2. A STICKY SUCCESS STORY Guerrilla Mike Cohen informs us that no one ignores coupons from Captain Tonyʼs Pizza in Cleveland, Ohio. Thatʼs because they are printed on Post-It™ notes and placed each month on every door in their delivery area.The typical response rate is 30%. Cohen honors us by calling this promotional concept, Guerrilla Mail. He attributes the programʼs success to both the look and the feel of the coupon. It resembles the familiar UPS delivery notice and because it is sticky, recipients tend to post it on the fridge or by the phone where it acts as a constant reminder. | iss. 4.04 | i | U | X |+| h 2/48 f ChangeThis 3. THE ICE CREAM INCENTIVE Marketing Consultant...
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...BAHIR DAR UNIVERSITY INSTITUTE OF TECHNOLOGY SCHOOL OF INDUSTRIAL & MECHANICAL ENGINEERING MANUFACTURING ENGINEERING SEMINOR TOPIC ASSESSMENT ON EFFECT OF CUTTING FLUID ON MACHINING COURSE NAME GRADUATE SEMINOR COMPILED BY: TESFAYE KASSAHUN MSC/00017/03 SUBMITTED TO: Professor (Dr.) RANTAM UPPULA September, 2013 Abstract During machining operation, friction between workpiece-cutting tool and cutting tool-chip interfaces result high temperature on cutting tool. At such elevated temperature the cutting tool if not enough hot hard may lose their form or stability quickly, wear out rapidly, resulting in increased cutting forces, higher surface roughness, shorter tool life and lowers the dimensional sensitiveness of work material. Different methods have been reported to protect cutting tool from the generated heat during machining operations. The selection of coated cutting tools is an expensive alternative and generally it is a suitable approach for machining hard materials. Another alternative is to apply cutting fluids in machining operation. Cutting fluids used to provide lubrication and cooling effects between cutting tool and workpiece and cutting tool and chip during machining operation. As a result, important benefits would be achieved such longer tool life, easy chip flow and higher machining quality in the machining processes. The selection, method of application, storage and disposal of cutting fluids should be carefully carried out to obtain optimum result in machining...
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...Da David Levithan is the author of many acclaimed novels, including Boy Meets Boy, the New York Times bestselling Will Grayson, Will Grayson (with John Green), and Nick & Norah’s Infinite Playlist (with Rachel Cohn), which was adapted into a popular movie. He is also an editorial director at Scholastic in New York. David lives in New Jersey. THE LOVER'S DICTIONARY DAVID LEVITHAN The paper used in this book is manufactured only from wood grown in sustainable regrowth forests. The Text Publishing Company Swann House 22 William Street Melbourne Victoria 3000 Australia textpublishing.com.au Copyright © David Levithan 2011 The moral right of the author has been asserted. All rights reserved. Without limiting the rights under copyright above, no part of this publication shall be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior permission of both the copyright owner and the publisher of this book. Originally published in 2011 by Farrar, Straus and Giroux, New York This edition published by The Text Publishing Company 2011 Cover design by W. H. Chong Text design by Jonathan D. Lippincott National Library of Australia Cataloguing-in-Publication entry Author: Levithan, David. Title: The lover’s dictionary / David Levithan. ISBN: 9781921656910 (pbk.) Dewey Number: 813.6 For my parents, with...
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...Objectives of study: • To understand consumer profile. • To understand consumer preferences. • To know the frequency of purchase by the customers from Sangam Direct. • To obtain customer feedback for providing better service. • To provide recommendations to the company to provide greater satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference by professors and academicians who are teaching online consumer behaviour. 1.5 Significance of study This study is significant because it is going to provide with recommendations to Sangam Direct which can be used as to plan marketing strategies by the store so as to create awareness in the market, to fight competition and also to increase its market share. This research’s main...
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...Also by J.K. Rowling Harry Potter and the Philosopher’s Stone Harry Potter and the Chamber of Secrets Harry Potter and the Prisoner of Azkaban Harry Potter and the Goblet of Fire Harry Potter and the Order of the Phoenix Harry Potter and the Half-Blood Prince Harry Potter and the Deathly Hallows (in Latin) Harry Potter and the Philosopher’s Stone Harry Potter and the Chamber of Secrets (in Welsh, Ancient Greek and Irish) Harry Potter and the Philosopher’s Stone Fantastic Beasts and Where to Find Them Quidditch Through the Ages The Tales of Beedle the Bard Copyright First published in Great Britain in 2012 by Little, Brown and Hachette Digital Copyright © J.K. Rowling 2012 The moral right of the author has been asserted. All characters and events in this publication, other than those clearly in the public domain, are fictitious and any resemblance to real persons, living or dead, is purely coincidental. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher, nor be otherwise circulated in any form of binding or cover than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. ‘Umbrella’: Written by Terius Nash, Christopher ‘Tricky’ Stewart, Shawn Carter and Thaddis Harrell © 2007 by 2082 Music Publishing (ASCAP)/Songs of Peer, Ltd. (ASCAP)/March Ninth Music...
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...Also by J.K. Rowling Harry Potter and the Philosopher’s Stone Harry Potter and the Chamber of Secrets Harry Potter and the Prisoner of Azkaban Harry Potter and the Goblet of Fire Harry Potter and the Order of the Phoenix Harry Potter and the Half-Blood Prince Harry Potter and the Deathly Hallows (in Latin) Harry Potter and the Philosopher’s Stone Harry Potter and the Chamber of Secrets (in Welsh, Ancient Greek and Irish) Harry Potter and the Philosopher’s Stone Fantastic Beasts and Where to Find Them Quidditch Through the Ages The Tales of Beedle the Bard Copyright First published in Great Britain in 2012 by Little, Brown and Hachette Digital Copyright © J.K. Rowling 2012 The moral right of the author has been asserted. All characters and events in this publication, other than those clearly in the public domain, are fictitious and any resemblance to real persons, living or dead, is purely coincidental. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher, nor be otherwise circulated in any form of binding or cover than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. ‘Umbrella’: Written by Terius Nash, Christopher ‘Tricky’ Stewart, Shawn Carter and Thaddis Harrell © 2007 by 2082 Music Publishing (ASCAP)/Songs of Peer, Ltd. (ASCAP)/March Ninth...
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...Country of Asylum T. Cole Andrews Chapter 1 4 Chapter 2 11 Chapter 3 21 Chapter 4 30 Chapter 5 40 Chapter 6 53 Chapter 7 65 Chapter 8 86 Chapter 9 98 Chapter 10 107 Chapter 11 123 Chapter 12 136 Chapter 13 150 Chapter 14 167 Chapter 15 173 Chapter 16 188 Chapter 17 202 Chapter 18 216 Chapter 19 219 And among the cities which ye shall give unto the Levites there shall be six cities for refuge, which ye shall appoint for the manslayer, that he may flee thither. Numbers 35: 6 Country of Asylum Chapter 1 It was just beginning to get hot in Tikrit when I first realized I might have to kill this new man of my wife’s. It’s possible I overreacted to everything. You have to get up pretty early to call the States, if you want your privacy and you want to catch anybody awake at home; at home it’ll be sometime the night before. The desert is cool in the mornings too, or cooler, so that you’ll see the occasional soldier getting his PT in before it gets too hot, but he’s usually far enough away that you don’t have to whisper. I would watch the big black beetles fighting with each other in the dirt (they’re way bigger here than they are at home) while waiting for the call to go through. It always...
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...return and reduces swelling. Client comfort will be improved as well. 2. The nurse is reviewing with a client how to collect a clean catch urine specimen. What is the appropriate sequence to teach the client? A) B) C) D) Clean the meatus, begin voiding, then catch urine stream Void a little, clean the meatus, then collect specimen Clean the meatus, then urinate into container Void continuously and catch some of the urine A: Clean the meatus, begin voiding, then catch urine stream. A clean catch urine is difficult to obtain and requires clear directions. Instructing the client to carefully clean the meatus, then void naturally with a steady stream prevents surface bacteria from contaminating the urine specimen. As starting and stopping flow can be difficult, once the client begins voiding it’s best to just slip the container into the stream. Other responses do not reflect correct technique 3. Following change-of-shift report on an orthopedic unit, which client should the nurse see first? A) B) C) D) 16 year-old who had an open reduction of a fractured wrist 10 hours ago 20 year-old in skeletal traction for 2 weeks since a motor cycle accident 72 year-old recovering from surgery after a hip replacement 2 hours ago 75 year-old who is in skin traction prior to planned hip pinning surgery. C: Look for the client who has the most imminent risks and acute vulnerability. The client who returned from surgery 2 hours ago is at risk for life threatening hemorrhage and...
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...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
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...Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to Their Learning Styles 5 ALTERED STATES Myth #19 Hypnosis Is a Unique “Trance” State that Differs in Kind from Wakefulness Myth #20 Researchers Have Demonstrated that Dreams Possess Symbolic Meaning Myth #21 People Can Learn Information, like New Languages, while Asleep Myth #22 During “Out-of-Body”...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...Annual Report and Financial Statements 2011 Innovating for a healthier future Contents 1 Chairman’s Statement 2 Chief Executive’s Statement 10 Business Review 2011 18 Board of Directors and Executive Committee 19 Report of the Directors 22 Chairman’s Statement on Corporate Governance 23 Corporate Governance Report 28 Statement of Directors’ Responsibilities 29 Directors’ Remuneration Report 36 Independent Auditors’ Report to the members of Reckitt Benckiser Group plc 37 Group income statement 37 Group statement of comprehensive income 38 Group balance sheet 39 Group statement of changes in equity 40 Group cash flow statement 41 Notes to the financial statements 75 Five-year summary 76 Parent company – Independent Auditors’ Report to the members of Reckitt Benckiser Group plc 77 Parent company balance sheet 78 Notes to the parent company financial statements 84 Shareholder information b 2011 Chairman’s Statement The Board was unanimous in its choice of Rakesh as he has the necessary drive, strategic thinking and operational experience, coupled with an intimate understanding of and capability to continue to grow Shareholder value. His close involvement in the drivers of success at RB and significant achievements to date were reassurance that the excellent performance for which the Company has become renowned was set to continue. That has been demonstrated with the 2011 results. The Board would like to sincerely thank Bart for his outstanding leadership over all...
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...A ∑ E= This eBook is downloaded from www.PlentyofeBooks.net mc 2 PlentyofeBooks.net is a blog with an aim of helping people, especially students, who cannot afford to buy some costly books from the market. For more Free eBooks and educational material visit www.PlentyofeBooks.net Uploaded By $am$exy98 theBooks 1 Begin Reading Table of Contents Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. To the real Deeby with many thanks Why were you born when the snow was falling? You should have come to the cuckoo’s calling, Or when grapes are green in the cluster, Or, at least, when lithe swallows muster For their far off flying From summer dying. Why did you die when the lambs were cropping? You should have died at the apples’ dropping, When the grasshopper comes to trouble, And the wheat-fields are sodden stubble, And all winds go sighing For sweet things dying. Christina G. Rossetti, “A Dirge” Contents Cover Title Page Welcome Dedication Epigraph Prologue Three Months Later Part One 1 2 3 4 5 6 7 Part Two 1 2...
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