Mark Twain once said "Many a small thing has been made large by the right kind of advertising." This still rings true today as consumers are driven to buy certain brands and products by the right kind of advertising. These advertising tactics and gimmicks are most effective when targeted to the right demographic or audience, using the most popular and effective medium. Marketing is considered a discipline in creating a loyal customer base by using various advertising techniques. Identifying the needs and wants of a target audience helps develop the path to creating loyal customers who can and will engage emotionally with a product or brand. Companies advertise to make money, which is a fairly simple idea. When a closer look is taken a consumer will notice there is very little difference between competitive products. Advertisers realize this and in turn try to relate their advertising to the feeling a buyer receives in relationship to their brand. By creating a positive relationship with a target audience a company can count on beating their competitors in a close race for a customer’s money. Using a target audience to develop a relationship between a customer and a product allows several mediums for marketing to be effective in its own way. Print marketing is a large part of how consumers learn about new products. Magazines, newspapers, and billboards are some of the more recognizable forms of print marketing. Each medium has its benefits and downfalls, such as billboards provide the reader with information that is hard to avoid but it is also hard for the reader to spend enough time reading the billboards so they have to be simple and to the point. Newspapers and magazines provide the advertisers with an easy and relatively cheap way to reach an audience. Readers can peruse newspapers and magazines at their leisure and consider each ad carefully. Using