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Adapting to the External Environment

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Submitted By miyuppeee
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Adapting to the External Environment:
Recommendation to BlackBerry Ltd. 1. Introduction
Blackberry had been popular around the world, especially in North America in 2000’s, and it represented a kind of fashion among young generation. It was one of the daily routines to see people using blackberry phones anytime and anywhere; for example, young people texted to each other by using unique keyboards, and business people used it for the internet, texts, address books, schedule management, and so on. Blackberry’s phones were stylish and revolutionary with high technologies and lots of tools in that period. However, there are few opportunities to see those who are using it recently. People shifted to iPhones or smartphones of other companies, such as, Samsung, LG, and Nokia. Then, why is not blackberry popular anymore? Are there any exact reasons or factors for that it failed in the market? These questions are important and necessary for the company to make the company stable and set it back to the market again.
The reason why the sales of Blackberry declined greatly must not be only because of the change of the trends. It is essential to analyze the factors of sales decrease to survive in the competitive market. One of the important factors is adaption to the external environment which is necessary for all of the industries. Apple is one of the best examples that could adapt to the market pretty well. Steve Jobs placed emphasis on small devices, such as iPods instead of large products. Moreover, he recognized that iPods alone would not be enough to survive in the market because he expected that modern phones would be able to have a system to play as much music as iPods at the same time of one makes a phone call. Therefore, Apple developed the smartphones as one of the main products. If Apple did not shift to produce iPhones instead of iPods, it would

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