...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Ad-Lider Embalanges SA. a) What are the advantages and advantages of this approach? First of all, there are only 2 social classes included in the research (A-B) and class C is missing, however it accounted for %28 of Brazil’s total consumption. Also, since Brazil is developing country, this class is the fastest developing social class as well. Moreover, the focus groups were selected from only southeast of the city, but I think at least one Northern city should be included and the focus groups should be selected homogenously in terms of demographic features. For instance, they have only selected house housewives from Rio, and the other features of the participants are not distinctive enough (or too complex). The timing of the research is not quite right since the two big competitor product was just released to the market (Dover Roll and Limp-o Lixo), at least the participants’ opinions might not been accurate. Also, it is natural for them to not to know about the newly released products. On the other hand, the research company targeted women which is a smart thing to do since %74 of purchases were made by them. Also, they have a pretty good outline for the interviews, except than some flaws. b) How would you recruit the participants? First of all, I would select my participants from southeast and north Brazil (Sao Paulo, Rio and another city from north) and participants should be members of A, B and C social classes. Also, I would select the participants more homogenously...
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...EN1420: Module 3 Identifying, Organizing, and Analyzing Your Sources Exercise 3.1: Identify the Logical Fallacies Each statement below contains a logical fallacy. Identify the fallacy and briefly explain, in one or two sentences, why it is an error in reasoning. 1. Mabel is not qualified to lead the school board because she used to drink liquor in her 20s. • Ad hominem: committed by attacking the person who's making an argument, rather than the argument itself. One of the most common fallacies, it is a direct attack on a person's character rather than focusing on his or her arguments. Stating that Mabel used to drink that why she is not qualified it a person attack. 2. A child can be either an athlete or a good student. • Either/Or: An oversimplification that assumingly reduces several alternatives to a mere binary opposition, basically means you only have two choices. You only have two choices of being a athlete or a good student. You can choose to be bad student if you wanted. 3. Any change in health care will lead to socialism; we don’t want to live in a socialist country, so we can’t reform health care. • Slippery Slope (Bad Precedent): assuming that a proposed step will set off an uncontrollable chain of undesirable events. Changing health will lead to socialism is an extreme statement. 4. All teenagers text while they drive; therefore, we should raise the driving age to 21. • Hasty Generalization: drawing conclusions from too little of evidence and often relying...
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...of the decreasing UK government’s R&D expenditures with IS-LM and AS-AD models. First of all we will explain the effect of decreasing UK government’s R&D expenditures with IS-LM model. IS-LM curve is a macroeconomic model that graphically represents two intersecting curves. It focuses short run relationship between output and interest rate in the goods and financial markets. The IS curve is downward sloping and LM curve is upward sloping. If government decreases the spendings IS curve shifts left. Both output and interest rates decrease in the economy. LM curve doesn’t shift. If we look which way the investment change in the short run, it has different dimensions. Initially when government expenditures decreases cause decrease in output or income. So it can reduce the investment. In the second place decreasing government expenditures may lead to decrease in interest rates. Lower interest rates would make borrowing cheaper and should encourage firms or governments to invest. That’s why investment may increase. In our case we have seen that decreasing UK Government’s R&D expenditures cause both government and business investment fell. In summary according to the news about decreasing UK’s R&D spendings has negative effect in British economy. Secondly we will express the impact of UK Government’s decreasing spendings of R&D which is a government expenditure with AS-AD model. The AD–AS(aggregate demand–aggregate supply model) which is based on the Keynes’s...
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...2015 GRADUATE POLICIES FROM 2013/2014 BULLETIN POLICY ON ACADEMIC HONESTY Academic dishonesty is a serious ethical and professional infraction. “Hofstra University places high value upon educating students about academic honesty. At the same time, the University will not tolerate dishonesty, and it will not offer the privileges of the community to the repeat offender.” Please refer to at the Graduate Policy at http://www.hofstra.edu/pdf/Faculty/Senate/senate_FPS_11G.pdf for details about what constitutes academic dishonesty, including plagiarism, and Hofstra’s procedures for handling violations. UNIVERSITY POLICY ON GRADUATE INCOMPLETE GRADES When requested by the student, the instructor may grant, at her/his discretion, a grade of Incomplete (‘I’). An ‘I’ grade should be given only when unforeseen circumstances prevent the student from completing course work on time. As part of the normal final-grade process, the instructor must submit an ‘I’ grade online to the Office of Academic Records/Registrar with a default grade, the grade the student will receive if the missing work is not completed. The default final grade must be a letter grade or a permanent Incomplete (‘INC’); a UW is not an acceptable default grade. In unusual circumstances, the faculty member may submit an ‘I’ grade without prior discussion with the student. The instructor will decide the time frame in which the student will complete the required course work. However, the deadline may not exceed...
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...Master List of Logical Fallacies Fallacies are fake or deceptive arguments, arguments that prove nothing. Fallacies often seem superficially sound, and far too often have immense persuasive power, even after being clearly exposed as false. Fallacies are not always deliberate, but a good scholar’s purpose is always to identify and unmask fallacies in arguments. Ad Hominem Argument: Also, "personal attack," "poisoning the well." The fallacy of attempting to refute an argument by attacking the opposition’s personal character or reputation, using a corrupted negative argument from ethos. E.g., "He's so evil that you can't believe anything he says." See also Guilt by Association. Also applies to cases where potential opposing arguments are brushed aside without comment or consideration, as simply not worth arguing about. Appeal to Closure. The contemporary fallacy that an argument, standpoint, action or conclusion must be accepted, no matter how questionable, or else the point will remain unsettled and those affected will be denied "closure." This refuses to recognize the truth that some points will indeed remain unsettled, perhaps forever. (E.g., "Society would be protected, crime would be deterred and justice served if we sentence you to life without parole, but we need to execute you in order to provide some sense of closure.") (See also "Argument from Ignorance," "Argument from Consequences.") Appeal to Heaven: (also Deus Vult, Gott...
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...James Jackson BCOM/275 Week 2 Assignment Logical Fallacies Analysis 1. Personal attack ad hominem. An ad hominem compares the qualities of the person making a claim to the qualities of the actual claim. It is when it is argued that a claim cannot be true because there is a certain lack of quality in the person providing the claim. With this fallacy, it is not the claim itself being analyzed, but the person making the claim. A “personal attack” ad hominem does exactly that – it attacks the person making a claim in order to set them in a negative light. The thought is that a claim cannot possibly be true if the person making the claim is a “bad person”. We see this in the media all of the time with politics. Often pundits in the media will claim that a politician in the opposing party does not have the “moral authority” to claim something because the politician may have been accused of doing something that the media outlet is reporting as morally wrong. A good example of this was early in Barack Obama’s presidency, and even when he was campaigning. During that time some media outlets would dispute a patriotic statement he may have made. They claimed that he could not be patriotic because there was no proof he was even an American citizen since no one had ever seen his birth certificate. This could also be considered a circumstantial ad hominem, as the media was saying that his claimed circumstances refuted his patriotism. 2. Scare tactics. Scare tactics involve...
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...Some of the many types of Logical Fallacies .American Intercontinental University PHIL 201- 1401B-02 Week 3 Individual Assignment Introduction: Logical Fallacy: A logical fallacy is an error in reasoning. In other words, it is a factual error or a failure to logically support the conclusion in an argument. An argument is a group of statements about a specific topic where a stand is taken applying premises needed to support their conclusion. A fallacy is a type of argument where the person uses bad arguments to support their conclusion but in order to be a fallacy it must be believed some of the time (Eemeren & Grootendorst, 1995). The different types of fallacies are mere assertion, circular reasoning, Ad hominem, red herring, pseudo-questions, false cause, sweeping generalizations, slippery slope, and equivocation or changing meanings. Mere Assertion: Arguments by mere assertion simply mean a person uses a strong statement instead of any real fact to argue a point. Just because an argument is stated emphatically does not mean that statement is in fact true. In mere assertion even if there are facts to the contrary or that contradict the argument it will continue o be supported. Arguments by mere assertion are also considered rhetoric. Rhetoric is supporting the argument despite the fact there is no evidence the argument is true. It is a form of persuasion or blind faith in the mere assertion. Circular Reasoning: Circular reasoning is a type of fallacy where the...
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...Once upon a time there was a girl and she was trying to look at essays online. One day, she stumbled across the most perfect one! But there was a problem. The evil internet wizard would not let her look at the entirety of this paper. He cast a spell on her computer and the only way to break the spell was to sign up for the stupid site. However, there was a catch! The evil wizard told the tired student that she must “donate one of her essays the site. She thought about this. “How can I get around this? I do not want to donate something I wrote…” So she tried uploading a blank essay, but the evil internet wizard was much smarter than the girl had thought. He told her, “The essay must be at least 250 words! Ah hahaha!” He laughed so evilly. So than the bright young college student thought she would make up an essay. More like a scary bedtime story. So she wrote…. Once upon a time there was a girl and she was trying to look at essays online. One day, she stumbled across the most perfect one! But there was a problem. The evil internet wizard would not let her look at the entirety of this paper. He cast a spell on her computer and the only way to break the spell was to sign up for the stupid site. However, there was a catch! The evil wizard told the tired student that she must “donate one of her essays the site. She thought about this. “How can I get around this? I do not want to donate something I wrote…” So she tried uploading a blank essay, but the evil internet wizard was much...
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...Finance and Accounting Information systems used in Aviation sector Finance and Accounting Information systems used in Aviation sector SUBMITTED BY: BHAVIK K. VORA 421 MBA (Tech.) Telecommunications Contents | SR. NO. | TOPICS | PAGE NO. | 1 | Aviation Sector: An overview | 3 | 2 | Effect of information system in aviation sector | 3 | 3 | Finance and accounting information system | 4 | 4 | Sirax Airfinance platform by Lufthansa systems syssystesm | 4 | 5 | Sirax Revenue Accounting | 5 | 6 | Sirax Cost Accounting | 8 | 7 | Sirax Business Intelligence | | Aviation industry: An overview The aviation industry traditionally grew due to increase in demand of business travellers as the companies started expanding their operations in different places all over the world. Moreover rise and income of the people had a positive effect on the tourism industry and thus leading to the growth of aviation industry. Deregulation and Privatisation of the aviation industry provided further impetus to its growth. Since 1970, the growth rate in the aviation industry has been about 6-7% Sirax Airfinance platform by Lufthansa systems With respect to the uncertainties that airlines are facing today, Sirax Airfinance platform can prove to be of great help to the airlines as it provides the right information at the right time. It keeps the airline updated about their operations and financial condition. It provides the airline with timely, accurate...
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...be given; instead, the next week’s quiz will be doubled in the case of absence. In the event that a student should miss the last 10 pt. quiz in a 9 week period, a 10 pt. grade will be extracted from the 9 weeks’ test. Format for weekly list: 1. quote / famous saying 2. abbreviation or educational term 3. legal terminology 4. medical terminology, especially prescription terms 5. motto 6. prefix 7. root 8. root 9. author 10. title of the above author’s work week 1 1. beati pacifici “Blessed are the peace makers.” 2. A.D. (Anno Domini) “in the year of our Lord” 3. ad hoc (for this purpose) an ad hoc committee is established to complete a certain task; once the task is complete, it is disbanded 4. insomnia (in) not + somnus (sleep) = sleeplessness 5. “Audemus iura nostra defendere.” “We dare defend our rights.” Motto of Alabama 6. a/ ab/ abs--from/ away 7. ferr--iron 8. hibern--winter 9. Plautus 10. Menaechmi week 2 1. carpe diem “Seize the day” (Horace) Live today, for tomorrow you may die. 2. A.M. (Ante Meridiem) “before noon” 3. argumentum ad hominem (argument against man) an argument aimed at attacking the person rather than the issue or position taken; logical fallacy 4. cancer (crab) the disease may have been named for the crab because of its some- times slow progression. 5. “Alis volat propriis.” “She flies on her own wings.” Motto of Oregon 6. ad--to/ toward/ near/ by 7. terr--earth/ land 8. hum--earth/ soil ...
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...Case Goodlife club First of all, each center do not have control of any purchasing that they make, because they use an ad hoc basis; it means that when they required something they just look for it at the nearby store, instead of maintaining an inventory inside the fitness center. Therefore, the costs of purchasing are really expensive. The new system that Sally implemented is based on a centralized purchasing, which will allow safe considerable money for the club. Although it is a good idea, there is still a problem with three of the centers located in Dallas, which are resisting to the new system. We believe that possible reasons of this reaction are that managers don’t want to spend time on doing an extra task asking for their centers requirements and not receiving them on time. Perhaps they are used to do things by their own instead of following determined process. Sally is now facing many issues, not only the problem with the managers in Dallas, also the time she considered to satisfy each requisition may not be enough as she thought, because now is her responsibility to take care of the nineteen center instead of just one of them. As she is very busy trying to figure out how to ship all the orders in just one week, when she already send them, a new list of requisition is coming, so she doesn’t have time to check if her plan is working in the right way. To solve this big problem we have though in some alternatives, first she needs to talk with the three managers...
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