Premium Essay

Advanced Automobile Concepts

In:

Submitted By camaro911
Words 1696
Pages 7
Case 18.4 Advanced Automobile Concepts

Case Objective

This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset.

Answers to Case Questions

1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines.
This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group.

For radio, the significant (95% level of confidence) associations are for age, education, job category, and income. Column Percents 18 to 24 25 to 34 35 to 49 50 to 64 65 and older 12% 9% 48% Grand Total 7% 19% 23%

Classic Pop & Rock Country Easy listening

1% 11% 3%

5% 19% 9%

5% 38% 9%

11% 13% 36%

Jazz & Blues Pop & Chart Talk Grand Total

3% 72% 10% 100%

7% 20% 40% 100%

32% 11% 5% 100%

22% 13% 7% 100%

19%

Similar Documents

Premium Essay

Fthfhthfth

...contemporary Korean motor vehicle industry's success. Korea emerged in the 1995 as a significant world producer in which 5 leading countries produced 2.6 million units in 1995. They plan to produce a total of 3.2 million cars this year, including those to be assembled at their overseas plants. In the last year the Korean automakers exported about 1 million units. In the 1980s, Korean automakers began to explore strategies to increase access to the overseas market. The strategy of internationalization in the first stage was to develop joint ventures with US automotive producers such as GM and Ford that would allow them to the development of world car concept. The growth in production and exports is required closely linked to both the advanced product design and process technology that Korean carmakers has been able to technology import from advanced carmakers. The original equipment manufacture (OEM) as a short-term strategy of globalization under the joint ventures was satisfactory. In the second phase, Korean automotive companies saw the need to diversification of overseas market. These efforts intensified after the loss of the U.S. market engendered by the end of 1980s and Korean producers saturated the domestic market. US remained the largest overseas...

Words: 2290 - Pages: 10

Free Essay

6a Bajaj Auto

...open up the Indian economy. With the opening of the Indian economy the competition for the industrial sector especially the automobile sector was severely hit. Now even the foreign brand automotives could compete in the domestic market without any tariff barriers or any other interventions. This meant that the local industries had to compete with the international brands without any kind of protection. Bajaj Auto Limited (BAL) found that its domestic market declined by 5% in the year 1991-1992. Bajaj had set a goal to protect its dominance in the Indian market and increase its exports to 15% of total sales by 1998. In the domestic market it was facing a stiff competition from Hero Honda and Kinetic Honda. The main problems of the BAL lied in its improper inventory management, higher average cycle time for launching a new product, not very advanced R&D facilities. To overcome these shortcomings the company did modernize itself but it was important for the company to sustain the tough competition. Problem Statement: It was necessary for the company to reinvent itself to sustain competition. The sales have been falling drastically and to make things worse its experience in the exports haven’t also not been very satisfactory. Directly or indirectly it faced many restrictions in many countries especially from the developed countries. The automobiles of the company were also considered as outdated in the developed countries because it lacked the features which the other brands...

Words: 1046 - Pages: 5

Free Essay

The Dangers of Children Left in Cars

...Concept Analysis: Heat-related Illness The Dangers of Children Left in Cars Edward Hynes Abstract An understanding of the concept of heat-related illness on children in enclosed vehicles and the impact on their families is necessary for Advanced Life Support (ALS) in order to appropriately assess the situation and determine the most appropriate actions to take. This paper will present various aspects of heat-related illness on children in enclosed vehicles, including the causes and outcomes of these situations, the impact on the families, and preventative measures. Concept Analysis: Heat-related illness What is the concept of Heat related illness on children in enclosed vehicles and the impact on the family? In todays’ families both parents have to work in order to pay the bills. As a result, both parents have to split the responsibilities of getting the kids from one place to another. The results are we all get involved in our routines that when you change that routine something always gets forgotten. Unfortunately the add responsibility of drop our child off at daycare sometime gets forgotten. And our days go on as normal. Until the dreaded question comes up “Can you pick up the children from daycare?” And your world gets turned upside down and inside out and will never be the same. As you remember you forgot to drop your child off at daycare. You run franticly to your vehicle to find out you are too late and you have lost your child to a heat related illness called...

Words: 3037 - Pages: 13

Premium Essay

Automobile

...Automobile Industry Current Issue: In terms of sales, 2014 saw fluctuating fortunes for the industry with stretches of decline followed by consecutive rise before falling in October again Besides sales decline, the industry also faced a number of challenges in the form of abundant vehicle recalls, and censure for safety issues. Solution: FMEA, Root cause analysis, Quality checks and Improvement processes, World-class technology (like in Germany and Japan), setting up targets/benchmarking with those competitors can be in place Demand Mgmt: The challenge here is that the period is fairly long (typically one month) relative to how fast market conditions (e.g., gas prices, the stock market) can change.  Solution: Four major elements of demand: – prediction – communication – influence – prioritization and allocation * checking inventories twice a month. * prioritize orders for cars that are already sold to customers over cars that will just sit on a dealer’s lot  * a highly structured operations planning system (with advanced planning and scheduling and ERP) that is more akin to a push approach Product Development: Vehicle development is expensive, time-consuming, and risky. Costs to design, engineer, and tool a major new model can reach into the billions of dollars Solution: looking for ways to reduce development time and cost to improve profitability and to better react to market changes,Performance measures and efficiency analysis for product variety Risk...

Words: 551 - Pages: 3

Premium Essay

Innovation

...the importance we attach to thinking about technology through the lens of design. When executed correctly, the two have a symbiotic relationship in that good design promotes technology and vice versa” (Vaz, 2004). GM’s engineers are focused on driving safety, efficiency, and independence through forward thinking of visions that they can share with the world. The company continues to develop an improve technology that allows its vehicles to alert the drivers of potential threats, such side blind zone warning and assist with certain tasks like automatic park assist and adaptive cruise control. In addition to developing the Chevrolet EN-V (Electric Networked-Vehicle) fully autonomous driving vehicle that uses these safety features and advanced communication technology ("Innovation: Design & Technology", 2012). Electric Vehicles and hydrogen fuel cells...

Words: 1030 - Pages: 5

Premium Essay

Hyun

...current issue in the world economy is characterized by globalization. Corporations have built up a world-wide network economy by promoting production and trade. An important cause for the globalizing trend of the world economy lies in relocation of production sites and management strategies of business. Firms need not only partnership with foreign companies in the form of direct investment and joint ventures, but they need also to develop cross-border buyersupplier relations. These trends also provide opportunities for the sharing of risks and costs in R&D and production. Globalization is driven by strategic alliances that reflect a shift of company strategies. Globalization is an increasingly important aspect of the automobile industry. In the past decades, the automobile industry has been one of the mains driving forces in globalization. The pattern of globalization followed by the major car makers can so far be split into three stages. The first stage is export. At this stage the goal is to create a car that fits into a worldwide car category. The second stage of globalization comes after the expansion of export. This is the setting up of transplant in major market regions. The last stage of globalization is complete localization of transplants on one hand and the establishment of a global business network on another hand. In the following, I would like to first of all investigate specific firm organization and interfirm market relations to which the globalization strategies...

Words: 5732 - Pages: 23

Premium Essay

International Journal of Financial Research

...Strategic Transformation of Automobile Industry in China Som Techakanjanakit School of Management, Wuhan University of Technology 122 Luoshi Road, Hongshan District, Wuhan 430070, Hubei, China Tel: 86-186-7239-9237 E-mail: som7125@hotmail.com Meifang Huang (Corresponding author) School of Economics, Wuhan University of Technology 122 Luoshi Road, Hongshan District, Wuhan 430070, Hubei, China Tel: 86-186-7239-9537 Received: May 28, 2012 doi:10.5430/ijfr.v3n3p8 Abstract In the past few years, the global automobile industry is developing difficultly because of the influence from the financial crisis. In contrast, China's automobile production and sales are still having a blowout type growth, and jumped into the world's largest automobile production and sales market. At the same time, Chinese automobile companies continue to deepen and join with international brand cooperation; independent research and development of the independent brand production, and their technical also get greatly strengthened. Similarly, in the tide of industrial upgrading and international acquisitions, strategic transformation era of Chinese automobile industry has gradually started. This paper based on the world economic crisis brought both challenge and opportunity to the automobile industry in China, comprehensively analysis China's automobile industry development present situation and development trend in the transformation era, with case analysis of China's automobile companies, and then gives some...

Words: 5828 - Pages: 24

Premium Essay

19th Century Research Paper

...Modern chemistry gained its foundations during the nineteenth century, founded on the atomic theory advanced by an English Quaker schoolmaster, John Dalton. In 1869 Russian chemist Dmitri Mendeleev drew up a “periodic table,” in which he classified all known elements according to their weights and properties. From gaps in this table, chemists were able to deduce the existence of undiscovered elements.Other researches made advances in the field of nutrition and discovered the significance of vitamins. Biochemical research threw light on the presence and function of the ductless glands. Chemotherapy advanced with the discover of a chemical that could destroy the syphilis bacterium and with procedures they would lead to the discovery of sulfa drugs, penicillin, and other antibiotics. Modern thought and science have also been affected by the Darwinian theory, since it gave a whole new perspective on life and scientific study. The Darwinian theory of evolution by natural selection has provided us with a possible answer to where we came from. It gave new meanings to professions such...

Words: 1069 - Pages: 5

Premium Essay

History of Automobile

...Fake Name Fake Class English 101 No Date Automobiles The first gas powered automobile was created by a man named Carl Benz. It was a one-cylinder two-stroke gas powered engine which ran for the first time on New Year’s Eve 1879. Compared to a steam engine vehicle, which was very uncomfortable for it’s passengers, this was very successful. Benz had so much commercial success with this engine that he was able to devote more time to his dream of creating a lightweight car powered by a gasoline engine, in which the chassis and engine formed a single unit. This was just the start of one of the greatest inventions of the 19th century. The automobile ended up being one of the most influential inventions of it’s time. One of the most common names you hear when researching the automobile is the name Henry Ford. He was an American that dominated the industry in the first half of the twentieth century. Henry Ford innovated mass-production techniques that became standard, with Ford, General Motors and Chrysler emerging as the “Big Three” auto companies by the 1920s. The original price of a Model T automobile was $850. Due to the application of the assembly line and interchangeable parts, cars were easier and cheaper to make. Within a few short years the price of a car was less than $300. The Model T sold 15 million units in the United States. This is what made personal automobility a reality. The production of automobiles made much more than just the units themselves. It was able...

Words: 1950 - Pages: 8

Premium Essay

Information System

...Using an extended example critically examine whether the ‘sector matrix’ framework gives a better strategic understanding of product markets than the concepts of ‘product’ or ‘commodity’ chains. The product market is growing stadily, with new, advanced and more complex products being introduced into the competitive global market. However, “there´s no single company which has all the neccessary knowledge about either the product or required process to completely design and manufacture them in house”(www.hbs.edu). Thus, analysis such as commodity chains and sector matrix is essential to identify their comparitive advantages and use them to establish themselves in a long run. This essay will begin with a defination or an overview of both sector matix and commodity chains, followed by a detailed comparison, in order to know which gives a better strategic understanding of product markets, such as the automobile market. I will also discuss how sector matrix have been successful for Ford and how it hasn´t for other product markets. The sector matrix framework is an extension to Porter´s “value chain” and Gereffi´s ´product` or `commodity` chains. Poter defines value chains as “Every firm is a collection of activities that performed to design,produce, market, deliver and support its product. All these activities can be described using a value chain....”(porter,1985:pp.36) and provides a framework to understand the shifts in corporate strategy. Sector matrix is applied to complex...

Words: 1807 - Pages: 8

Free Essay

Change in Bussines Environment

...smashed with the biggest recession of the century as well which completely changed the dynamics of the market trends, i-e shifting the control of the markets from Europe and America to China and India. Although America is recovering steadily and slowly but the World’s economy is being balanced by this shift of trading power in the globe. With this shift in the paradigm are shifting the market conditions as well. Drastic changes in the global environment have resulted in change of pattern of spending by the world. Scarcity of resources is raising its head in the world, so is the concept of conservation seeing the light of the sun in this world. Wars and specially cold wars have got a serious role in it. With these we have come across a realization that fuel is really a commodity which is getting scarce or it may become something in future for that war would be fought for. With this realization a concept of changed spending pattern in getting reinforced. With the realization of this thinking the world has stated moving towards the invention of alternatives to this scarce resource. As it was being stated by Nelson And Winter in 1982 that routines would help us determine and understand that how...

Words: 975 - Pages: 4

Premium Essay

Nissan Strategic Analyssis

...Nissan Company: Abstract * Nissan is one of the world’s largest automobiles company, * Manufacturing locations in 18 nations and serving in around 160 locations. * In year 2007, Nissan’s Executive Vice President, Tadao Takahashi mentioned its strategy of moving to transnational from multi-domestic so at present Nissan has increased its focus on emerging markets like India and Russia. This presentation aims to evaluate Nissan’s “Go-Global” strategy. In this analysis, we will try to assess the various imperatives that ……… * Company has to operate at multiple locations, * How it chooses among various locations * How it goes about implementing the expansion plan. * Studying Nissan’s global strategy and focusing on its moves specifically in India and Russia. This analysis will conducted by using various analysis tools like porter 5 forces, SWOT analysis, and PESTEL analysis as well value chain and after analysis will suggest the better strategy for betterment of company and for future prospects. Introduction With the increasing trend of globalization and heightened competition, most of the companies at some point of time think of expanding to new locations because of different imperatives ranging from efficiency, growth, competition, knowledge or mix of few. Each company decides its own parameters while making strategic choices of a market or a country NISSAN at a glance: * Nissan is a multinational automaker headquartered in Yokohama,...

Words: 2686 - Pages: 11

Premium Essay

Manager Planning

...Samsung is well known for their uniqueness, a popular phone that satisfies consumer with their physical and service attributes. -advanced camera phone -bigger screen -designed specifically for human touch b) affordable price range from different model for diff type of user c) response well to the market and are able to compete with the competitors in term of product 5) In order for Proton to deliver high quality cars , Proton would need two strategies, quality management and location strategy. I. quality management. Designing the product with more safety measure by using parts of a higher quality than the average come maker. II. Location strategy. Location should be located far enough from the city, and within the radius III. strategic location, which compliment both the factor for delivering goods and therefore cutting the cost of logistic. Hence after, the costs saved can be allocated to other department therein improving the quality. For example, with increased fund available, the R&D department could provide more advanced technology. 6) 8) 9) Describe the concept of Modular Design and Robust Design. Modular design is about production design, a design that separates a product into smaller part that can be created by any whom or company, which gives flexibility to a product as a whole. for example, automobile is subdivided into different smaller parts, such as muffler, engines, head light and etc. Robust Design is a product designed to...

Words: 307 - Pages: 2

Premium Essay

The Unanticipated Consequences of Technology

...from 18th century to early 20th century. This paper details the technological innovation from holistic thinking perspective and critically analysis the unintended consequences of the innovations. * Table of Contents 1. Introduction 4 1.1 What is an unintended consequence? (Karl-Erik Sveiby Pernilla Gripenberg, 2009) 4 1.2 Kinds of unintended consequences (Andrews, 2005) 5 2 Nuclear Energy 7 2.1 Concept Map 7 2.1.1 Nuclear Fission Reaction 7 2.1.2 Nuclear Energy development history 7 2.2 Problem 8 2.3 Holistic Thinking Perspective 8 2.4 Technology Innovation 10 2.5 Managing Innovation & Moving to Market 11 2.6 Complexity Management 12 2.7 Quantitative 12 3 Internal Combustion Engine - Automobile industry till early 20th Century 14 3.1 Concept Map 14 3.1.1 History of Internal Combustible Engine 14 3.2 Problem 15 3.3 Holistic Thinking Perspective 15 3.4 Technology Innovation & Moving to Market 17 3.5 Managing Innovation 18 3.6 Complexity Management 18 3.7 Quantitative 18 4 Punch Cards 19 4.1 Concept Map 19 4.2 Problem 20 4.3 Holistic Thinking Perspective 20 4.4 Technology Innovation & Moving to Market 21 4.5 Managing Innovation 21 5 Steam Engine (Locomotive) 22 5.1...

Words: 11622 - Pages: 47

Premium Essay

Study the Development of Bmw

...thought Chris Bangle as he walked by a picture of the new BMW 3-Series which was about one year away from its scheduled 1998 launch in Germany. Bangle, a former Wisconsin native, who became the company’s director of worldwide design at age 35, glanced at his watch. In just 30 minutes, he would meet with other senior managers about project recommendations that might revolutionize the way cars had been designed over the past eight decades at BMW. The meeting was in the inner sanctum of BMW’s research and engineering building, the Forschungs-und Ingenieurszentrum, known locally as the “FIZ” (pronounced “fits”). Built in 1987, this massive building centralized the work of 40 facilities previously scattered through Munich. All work from product concept to pilot production occurred in the FIZ. But only a privileged few out of the five thousand who worked in the building had ever visited this corner of the company where the meeting was to be held. Bangle pulled out his card key that would let him pass through a sleek space-age security system that resembled an oval chamber. After negotiating a push card entry system, a set of doors slid close behind him and another set opened up to reveal the styling area—a world of future visions, inhabited by many life-size clay models of cars under development that would eventually come to life on roads of the next millennium. BMW had weathered several storms over the past century, almost spluttering out of business thrice. On one humbling occasion in...

Words: 8363 - Pages: 34