...Marketing Management Marketing Plan for Health Band – “FitoBand” Executive Summary HealthPro is headquartered in New Delhi with offices in Mumbai and Bangalore. It is dedicated to enabling a shift to a healthier lifestyle with the combination of advanced wearable technology device called “FitoBand”. HealthPro offers a powerful combination of technology and human connection with the help of FitoBand. Goal of HealthPro is to enable millions of people across the world to be the force by helping them unleash their untapped potential. Through FitoBand company is focusing on providing a new integrated product which will include the benefits of pedometer with several health devices features. FitoBand also includes online dashboard and mobile apps, which wirelessly and automatically sync with FitoBand. This platform allows users to see trends and achievements, access motivational tools such as virtual badges and real-time progress notifications, and connect, support, and compete with friends and family. HealthPro has an aggressive marketing plan for promotion of this product that idea came from the requirement of the customers. The customers always wanted to have an easy to use pedometer with unique features. HealthPro plans to enter the domestic market with its new brand “FitoBand” once it has established its new production line, procurement base, production process, and quality of products and generated enough financial resources. It plans to do this through internal...
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...Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable technology. It is at the beginning of a massive mainstream uptake of wearable devices. According to the ABI research (2011), over the next % years, growth in the wearable wireless devices will be driven by the sports, fitness and wellness segment of the consumer market. With such a strong emphasis being placed on establishing a healthier lifestyle, adoption of wearable technology among...
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...Int. J. Environ. Res. Public Health 2009, 6, 492-525; doi:10.3390/ijerph6020492 OPEN ACCESS International Journal of Environmental Research and Public Health ISSN 1660-4601 www.mdpi.com/journal/ijerph Article Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking Melanie Swan * Research Associate, MS Futures Group, P.O. Box 61258, Palo Alto, CA 94306, USA * Author to whom correspondence should be addressed; E-Mail: m@melanieswan.com; Tel.: +1-415505-4426; Fax: +1-504-910-3803 Received: 9 January 2009 / Accepted: 2 February 2009 / Published: 5 February 2009 Abstract: A new class of patient-driven health care services is emerging to supplement and extend traditional health care delivery models and empower patient self-care. Patient-driven health care can be characterized as having an increased level of information flow, transparency, customization, collaboration and patient choice and responsibility-taking, as well as quantitative, predictive and preventive aspects. The potential exists to both improve traditional health care systems and expand the concept of health care though new services. This paper examines three categories of novel health services: health social networks, consumer personalized medicine and quantified self-tracking. Keywords: Patient-driven health care; health social networks; personalized medicine; quantified self-tracking; health care delivery; predictive...
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