...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
Words: 3472 - Pages: 14
...opportunities that will present themselves during the course of your study. You have come to an excellent university that is ranked top in 10 subjects under the Government’s Performance Based Research Fund. We are also internationally connected; we have research connections and student exchanges with some of the world’s top universities. I urge you to consider taking part in these while you are with us. Here at the University of Waikato, you will be taught by lecturers who are leaders in their fields of research and who win national teaching awards. We are proud of our academic quality and the fact that we turn out sought-after graduates who go on to take up important roles in all parts of the world. You will already have noticed our beautiful campus which is set in 68 hectares of gardens, green space and lakes. At the heart of it all is the new Student Centre, which was completed in 2011. With its accessible areas, Library services and multitude of facilities, it is a place for students to study or just gather together and we are very proud of this building. In 2011 we celebrated 10 years of another important building, the Gallagher Academy of Performing Arts. This world-class facility was the vision of a group of driven Waikato people. It quickly became a focal point in the campus and continues to be an important venue for the performing arts community. I encourage you to experience all our facilities during your study at Waikato. We are heading towards our 50th anniversary in 2014;...
Words: 126279 - Pages: 506
...Hours: By appointment | Office Hours: By appointment | COURSE DESCRIPTION: This course is an introduction to the theoretical and research foundations of advanced nursing practice. Key content to be covered includes the philosophical basis of science and knowledge, the structure and development of theory, qualitative and quantitative research methods, theory and research critique, and the application of theory and research in advanced nursing practice. It delineates research competencies for advanced practice nurses. The course encompasses critique of studies, application of research findings to practice (research utilization) and evaluation of outcomes attributable to advanced practice nursing. Ethical considerations related to research are integrated throughout the course. COURSE OBJECTIVES/OUTCOMES: 1. Understand the relationship between theory, research, and practice. 2. Critique and evaluate theoretical perspectives and research methods used to address clinical problems. 3. Understand qualitative and quantitative methodologies and their appropriateness to examining clinical phenomena in advanced nursing practice. 4. Evaluate the clinical applicability of selected theories from nursing and related fields in providing high quality nursing care. 5. Evaluate the clinical applicability of selected research studies and develop strategies for incorporating the findings into...
Words: 2233 - Pages: 9
...world experienced colossal disruptions in asset and credit markets, massive erosions of wealth, and unprecedented numbers of bankruptcies. Five years after the crisis began, its lingering effects are still all too visible in advanced countries and emerging markets alike: the global recession left in its wake a worldwide increase of 30 million in the number of people unemployed. These are painful reminders of why there is a need to improve our understanding of financial crises. This book serves this purpose by bringing together a number of innovative studies on the causes and consequences of financial crises and policy responses to them. Although there is a rich literature on financial crises, there has been no publication since the recent financial crisis providing in one place a broad overview of this research and distilling its policy lessons. The book fills this critical gap. It covers a wide range of crises, including banking, balance-of-payments, and sovereign debt crises. It reviews the typical patterns prior to crises and considers lessons on their antecedents, analyzes the evolution of crises and examines various policy responses––in terms of macroeconomic policies, restructuring of banks, households, financial institutions and sovereigns, and studies their aftermath––in terms of short- and medium-term growth impacts, and financial and fiscal consequences. It includes contributions from outstanding...
Words: 6427 - Pages: 26
...Down syndrome (DS) is a genetic disorder that is associated with growth delays, specific facial characteristics, and includes some mild to moderate intellectual disability. DS occurs due to an extra chromosome, and is often referred to as trisomy 21. Patients with DS have either a partial or full extra copy of chromose 21. The purpose of this paper is to describe the pathophysiology and epidemiology of the disorder. Next, the paper identifies family history and genetic testing options that are currently available. This paper covers bioethical principles that should be considered when providing healthcare to families that are caring for a dependent with DS. And finally, this paper discusses specific challenges and successes regarding healthcare services for DS. Pathophysiology and epidemiology...
Words: 722 - Pages: 3
...Running head: ROY’S ADAPTATION MODEL Nursing theory is an organized framework of concepts that are designed to guide nursing practice and provide a foundation for clinical decision-making. There are many different types of nursing theories. This present paper will focus on one of the Grand theories, the Roy Adaptation model (RAM). The paper is divided into four main sections focusing on the importance of the RAM; summary of key concepts; view of RAM on specialization; and conclusion. There has been an evolution of nursing practice from when Florence Nightingale started. Nurses used to take direct medical direction to an evolution of independence. Today, advanced practice nurses are PHD, DNP, researchers, nurse practitioners, leadership positions in health care organizations, and education . The independence of the nursing profession has occurred in part due to an evolution of nursing theories. The importance of the nursing theories is that they provide framework for nursing practice. There are more than thirty different theorists who have helped contribute to the process. Broadly, these thirty theories can be divided into three major categories Grand theory, Middle theory, and practice. The present paper focuses on the Roy Adaptation Model (RAM) of the Grand Theory. This was chosen as it approaches the care of the patient using a scientific and holistic approach, which aligns with my personal practice as a nurse and belief system. Initially, this model was considered...
Words: 1714 - Pages: 7
...Do X-rays Requested By Triage Nurses Decrease Waiting Times? Research in Health and Social Care Introduction: Since 1991 when the patient’s charter (Department of Health 1991) was introduced, Accident and Emergency (A&E) departments have been under pressure to see, treat and discharge patients within a certain time period. In 1991 75% of walking wounded who presented to the department had to be discharged within one hour. It was subsequently changed in 2004 when the government decided that 98% of all patients attending an A&E department should be in the department no longer than four hours (Department of Health 2004). And again in 2011 when the department of health introduced the clinical care indicators that relaxed the target to 95% seen, treated and discharged or admitted in 4 hours (Department of Health 2011). Triage nurses within the accident and emergency department are one of the first people to assess the patients who present with an injury or illness. The patient’s condition is assessed and their need for how quickly they require treatment is prioritised. Triage nurses are usually experienced A&E nurses who have many years A&E experience (Dolan et al 2007). Patients are then placed in queues to await assessment by a Doctor or Emergency Nurse Practitioner. Once seen they are then put in another queue to await x-ray if necessary before waiting again to see the doctor/ENP that will interpret their x-ray and decided on the best course of treatment...
Words: 3738 - Pages: 15
...Use of Probiotics in Infants with Diarrhea Associated with Antibiotics Chris Student Chamberlain College of Nursing NR 449: Evidence-Based Practice November, 2014 Use of Probiotics in Infants with Diarrhea Associated with Antibiotics Clinical Question The problem this paper addresses is whether probiotics can be an effective preventative measure for diarrhea when a child is prescribed an antibiotic. The significance of this problem is that diarrhea can lead to serious complications in the very young and the elderly. Based on a six-month prospective cohort study by Vernacchio et al. (2006), diarrhea in infants and young children was reported to be 2.2 episodes per person-year with a median duration of 2 days. More of these were caused by viruses than bacteria. Although recent data are unavailable, a 1991 study by Glass, Lew, Gangarose, and LeBaron indicated that 325-425 children in the US die of diarrheal disease every year and 2.1 to 3.7 million children are seen by a physician for diarrheal diseases. C difficile infections are among the most serious causes of antibiotic-associated diarrhea and their incidence in hospitalized infants has been increasing (American Academy of Pediatrics Committee on Infectious Diseases, 2013). The major pathophysiology of the diarrhea associated with antibiotics is disturbance of the normal flora in the GI tract. The specific clinical question guiding the search for a quantitative research article is: In hospitalized pediatric patients...
Words: 1691 - Pages: 7
...includes programming projects using different programming paradigms, and students will have the opportunity to examine one course topic in depth through an open-ended project of their own choosing. Course topics may include: multi-core, SMP, MMP, client-server, clusters, clouds, grids, peer-to-peer systems, GPU computing, scheduling, scalability, resource discovery and allocation, fault tolerance, security, parallel I/0, sockets, threads, message passing, MPI, RPC, distributed shared memory, data parallel languages, MapReduce, parallel debugging, and applications of parallel and distributed computing. Class will be run as a combination of lecture and seminar-style discussion. During the discussion based classes, students will read research papers prior to the class meeting that we will discuss in class. During the first part of the course, we will examine different parallel and distributed programming paradigms. During the second part of the course, students will propose and carry out a semester-long research project related to parallel and/or distributed computing. The department's gigabit cluster, two eight processor workstations, as well as the CS lab machines, are available for course projects. Previous course work in Operating Systems, Networking, Databases, or Architecture is helpful,...
Words: 765 - Pages: 4
...of this project is to develop a research paper on an area of emerging technology Click Link Below To Buy: http://hwcampus.com/shop/objective-project-develop/ The objective of this project is to develop a research paper on an area of emerging technology. Approach the project as if you were recommending technology implementation initiatives to your corporation's technology planning committee. The analysis will have two sections. First, examine the view that suggests that the technology you choose is a good emerging technology. Then, discuss the implications for stakeholders (implications for the corporation, such as cost/benefit analysis); integration considerations; the impact on the company's employees; and operational concerns (i.e., increased productivity/efficiency, short-term challenges versus long-term benefits) for management, technical staff, nontechnical staff, the company's customers and clients, and other business partners of your selected corporation. Second, contrast and compare the benefits of the emerging technology you chose with past successful or unsuccessful telecommunications technologies you have in place. To what extent should the corporation change its technology foundation? Include current information on how the technology works. If you believe this is the best choice for the corporation, provide your rationale. Please examine and discuss each element of this objective. The analysis (your final paper) will have at least six sections (or more)...
Words: 775 - Pages: 4
...of this project is to develop a research paper on an area of emerging technology Click Link Below To Buy: http://hwcampus.com/shop/objective-project-develop/ The objective of this project is to develop a research paper on an area of emerging technology. Approach the project as if you were recommending technology implementation initiatives to your corporation's technology planning committee. The analysis will have two sections. First, examine the view that suggests that the technology you choose is a good emerging technology. Then, discuss the implications for stakeholders (implications for the corporation, such as cost/benefit analysis); integration considerations; the impact on the company's employees; and operational concerns (i.e., increased productivity/efficiency, short-term challenges versus long-term benefits) for management, technical staff, nontechnical staff, the company's customers and clients, and other business partners of your selected corporation. Second, contrast and compare the benefits of the emerging technology you chose with past successful or unsuccessful telecommunications technologies you have in place. To what extent should the corporation change its technology foundation? Include current information on how the technology works. If you believe this is the best choice for the corporation, provide your rationale. Please examine and discuss each element of this objective. The analysis (your final paper) will have at least six sections (or more)...
Words: 775 - Pages: 4
...ACCA’S SUITE OF ENTRY-LEVEL ACCOUNTING AWARDS EXPLAINED Foundations in Accountancy 1 2 FOUNDATIONS IN ACCOUNTANCY “The accountancy profession at every level is constantly evolving to meet the needs and demands of how businesses operate and nowhere is this more apparent than at an accounting-support level. The accounting technician of today and tomorrow needs a rigorous and flexible qualification to help them contribute to business performance and an ever-changing business landscape. ACCA’s suite of entry-level awards – Foundations in Accountancy – has been developed after consultation with all our key stakeholders, with employers and students in mind. This suite of qualifications includes a revised Certified Accounting Technician (CAT) Qualification, which will provide employers with access to competent and ethical technicians, trained to consistent standards, with built-in flexibility to allow for skills to be tailored to meet different business needs and environments. And it will offer those starting out in their accountancy career flexible and tailored routes to accounting-support roles, leading to high-performing and rewarding career options for those who progress to the ACCA Qualification.” Aude Leonetti Acting executive director – learning 3 INTRODUCTION ACCA’s entry-level suite of awards – Foundations in Accountancy – is being introduced after detailed consultation which commenced in 2008 with ACCA stakeholders, including employers, learning providers, members...
Words: 3107 - Pages: 13
...From this case study, we learn that UPS as an enterprise has its own cutting-edge networked systems that empower it to retain costs low and streamline its overall operations. The inputs of UPS’s package system are customers’ information such as names, address, dates, phone numbers, and weights. Kenneth Laudon and Jane Laudon claim “it all starts with the scannable-bar coded label which is attached to a package, which contains detailed information about the sender, the destination of the package, the recipient, and when the package should arrive. Customers can download and print their own labels using special software provided by UPS or by accessing the UPS website” (Laudon & Laudon, 2011). This case study also shows that before the package is picked up, the data from the scannable bar coded label is transmitted to one of UPS’s computer centers in Mahwah, New Jersey, or Alpharetta, Georgia and sent to the distribution center nearest its final destination. This information is processed using special software to create the outputs such as efficient delivery route for each driver that considers traffic, weather condition, and the location of each stop. The UPS has spent a great deal of money investing heavily in advanced information technology. According to the UPS website “UPS has implemented several tools and procedures, called Package Flow Technologies, to optimize delivery routes. PFT includes a suite of hardware and software designed, in part, to help drivers plan the most...
Words: 947 - Pages: 4
...International ISSN: 2278-6236 Journal of Advanced Research in Management and Social Sciences Impact Factor: 4.400 MERGERS A N D ACQUISITIONS IN THE INDIAN BANKING SECTOR: A STUDY OF SELECTED BANKS Komal Gupta* Abstract: In the present era of global economy, Mergers most widely used business strategy restructuring greater market economies share, long term of corporate profitability, entering of scale etc. The present paper evaluates on the financial is conducted performance and Acquisitions have become the and strengthening new markets, capitalising the effects of merger and acquisitions to analyse the effectiveness on the banks. Two cases of merger and acquisitions of mergers and acquisitions have been taken randomly the study, first the merger of ICICI bank and The Bank of Rajasthan, Bank of Punjab. The results of the study indicate positive and acquisitions on the financial as sample for and second the merger of HDFC bank and Centurion of mergers on of the selected banks in India. Pre and post merger comparison on selected variables impact to achieve performance that there is a of the selected banks. Key Words: Mergers and acquisition, Banking, Financial Performance, Financial Ratios, Synergy. *Assistant Professor, Maharaja Agrasen College, Delhi University Vol. 4 | No. 3 | March 2015 www.garph.co...
Words: 5897 - Pages: 24
...Math is as big a part of life as life is a part of math. From the time most of us start learning numbers and simple math, we usually ask two questions. First, “why do I have to learn this? “, and second,” when will I ever need to use math in real life? “. The truth of the matter is, we use math everyday whether we realize it or not. Math is used in one form or another hundreds of times a day in everything from the simplest chore we perform to the most difficult tasks we can think of. Mastering the skill of math, even simple math, can enable one to progress throughout life with much less stress and confusion. Once we learn numbers and simple math, it becomes like second nature to incorporate mathematics into our day. Consider the first thing most people do in the morning upon waking. For most of us, that involves looking at the clock to see what time it is. Therefore, numbers are one of the first things seen and automatically, without thinking about math, we calculate how much time we have before we have to be somewhere. Perhaps one only thinks of how long they slept? Regardless, math has usually been applied momentarily following waking from being asleep. Once awake, think of the math equations most of us perform throughout the day. The amount of addition and subtraction as well as multiplying and dividing ones time allotment for the day is substantial. (Math in Everyday Use, 2012) The math calculations performed by most in relation to time in the course of a day is just...
Words: 1120 - Pages: 5
