...[pic] Data Mining Assignment 4 [pic] “Data mining software is one of a number of analytical tools for analyzing data (Data Mining, para. 1).” We will be learning about the competitive advantage, reliability of such tool, and privacy concerns towards consumers. Data mining tool is used by majority of companies to increase revenue, and build on the relationship with current consumers. Let’s explore the world of data mining technology in the following selection. “Data mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data (Data Mining, para. 7).” Data mining is implemented online to promote business ideas, products, and other ways to market them. Data mining is used in political websites, when you go to some sites they take your information then, they began to send you things to promote the Republicans and Democrats message. This is how your voice counts. “Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research...
Words: 1183 - Pages: 5
...Data Mining Jenna Walker Dr. Emmanuel Nyeanchi Information Systems Decision Making May 30, 2012 Abstract Businesses are utilizing techniques such as data mining to create a competitive advantage customer loyalty. Data mining allows business to analyze customer information, such as demographics and purchase history for a better understanding of what the customers need and what they will respond to. Data mining currently takes place in several industries, and will only become even more widespread as the benefits are endless. The purpose of this paper is to gain research and examine data mining, its benefits to businesses, and issues or concerns it will need to overcome. Real world case studies of how data mining is used will also be presented for a deeper understanding. This study will show that despite its disadvantages, data mining is an important step for a business to better understand its customers, and is the future of business marking and operational planning. Tools and Benefits of data mining Before examining the benefits of data mining, it is important to understand what data mining is exactly. Data mining is defined as “a process that uses statistical, mathematical, artificial intelligence, and machine-learning techniques to extract and identify useful information and subsequent knowledge from large databases, including data warehouses” (Turban & Volonino, 2011). The information identified using data mining includes patterns indicating trends...
Words: 1900 - Pages: 8
...Reflective Pieces | Module leaderMark HaylesStudentFernando del Rio PerezSID: 40201587/27/2012 | | Contents Contents 2 List of Tables 2 Reflective Piece1: SAP and Article Review 3 SAP- Company ,products/services and benefits 3 Article review: Enterprize resource planing in reengineering business…………….....6 Reflective piece 2: Impact of Internet Technology on ERP 7 Benefits and adrawbacks of Web - based ERP systems 8 Reflective Piece 3: Understanding of ERPsim Game 10 Reflective Piece 4: Data mining and competitive advantage 12 Applications of Data mining 13 Reflective Work 5: ERP Sim Experience 15 List of References 17 List of Tables Table 1. SAP Business suite applications 3 Table 2. List of benefits and drawback of ERP systems 5 Table 3. Benefits and drawbacks of web - based ERP systems 9 Table 4. Individual roles of the group members 10 REFLECTIVE PIECE 1 – SAP and Article Review SAP- SAP – company, products/service and benefits Formed in 1972, SAP (Systems, Applications, and Products in Data Processing) is seen today as the largest inter-enterprise software firm in the global market. Due to the wide range of products that they have, SAP has become the third largest independent software solutions supplier for businesses. The headquarter of the company is located In Walldorf, Germany, However, they have subsidies in over 50 countries and thousands of customers in more than 150 different countries. SAP is present...
Words: 4230 - Pages: 17
...Text Mining For Gold 1) What is the business impact of text mining? What problems does it solve? Text mining is the discovery of patterns and relationships from large sets of unstructured data; such as text files, emails, memos, call center transcripts, survey responses, legal cases, patent descriptions, and service reports. Text mining and text mining tools help businesses analyze this data (Laudon 164). The tools are able to extract the key elements from large unstructured data sets, discover patterns and relationships and summarize the information. Businesses use these tools to analyze transcripts of calls to customer service centers to identify major service and repair issues. The problems that are solved with text mining is; it shortens the time to accurately find data. By converting unstructured text into structure output, text mining results can feed into further analytics or be combined with the results of other data analyses. By doing so it enables delivery of comprehensive, high quality text mining results as part of systematic and reproducible workflows. 2) How does text mining improve operational efficiency and decision making? Text mining improves efficiency and decision making by providing the tools such as software so that companies can choose what data they want to focus on. Text mining software is starting to get popular and software companies are developing software to accommodate business needs. Example, the Law Firm DLA Piper discussed in...
Words: 815 - Pages: 4
...infrastructure from both a technology and a services perspective. • List and describe the components of IT infrastructure that firms need to manage 2. What are the stages and technology drivers of IT infrastructure evolution? • List each of the eras in IT infrastructure evolution and describe its distinguishing characteristics. • Define and describe the following: Web server, application server, multitiered client/server architecture. • Describe Moore’s Law and the Law of Mass Digital Storage. • Describe how network economics, declining communications costs, and technology standards affect IT infrastructure. 3. What are the current trends in computer hardware platforms? • Describe the evolving mobile platform, grid computing, and cloud computing. • Explain how businesses can benefit from autonomic computing, virtualization, green computing, and multicore processors. 4. What are the current trends in software platforms? • Define and describe open source software and Linux and explain their business benefits. • Define Java and HTML5 and explain why they are important. • Define and describe Web services and the role played by XML. • Name and describe...
Words: 1030 - Pages: 5
...Table of Contents Introduction3 Implementation Plan4 Management Information Systems10 Conclusion15 References16 Introduction This proposal will outline the case for using business analytics within the Art Institute and the positive outcomes that it can provide based upon its use. It will present the reason why Management Information Systems are important and how the data from these systems can help drive positive business outcomes. The proposal will provide you with reasons as to why analytics should be used and how they will help support growth and stability within the company. It will also provide you with some drawbacks and challenges that might be faced with using analytics, but will also look at ways that those issues can be avoided if the processes is implemented and used properly. This proposal will provide you with sound reasoning as to the benefits that business analytics can provide for the company and how it will help it to grow into the future. It will also review techniques and tools that are used for the gathering and processing of data. How this data can be used to the benefit of the organization providing it with information that will help the business with long-term positive outcomes. Implementation Plan The Art Institutes is a system of schools that provides educational services to students in several areas including fashion, photography, culinary, interior design and media. It recent years there has been a decline in the enrollment...
Words: 3246 - Pages: 13
...500 Complete ClasCIS 500 Complete Class Assignments and Term Paper Click link Below To Download Entire Class: http://strtutorials.com/CIS-500-Complete-Class-Assignments-and-Term-Paper-CIS5006.htm CIS 500 Complete Class Assignments and Term Paper CIS 500 Assignment 1 Predictive Policing CIS 500 Assignment 2: 4G Wireless Networks CIS 500 Assignment 3 Mobile Computing and Social Networking CIS 500 Assignment 4 Data Mining CIS 500 Term Paper Mobile Computing and Social Networks CIS 500 Assignment 1 Predictive Policing Click link Below To Download: http://strtutorials.com/CIS-500-Assignment-1-Predictive-Policing-CIS5001.htm In 1994, the New York City Police Department adopted a law enforcement crime fighting strategy known as COMPSTAT (COMPuter STATistics). COMPSTAT uses Geographic Information Systems (GIS) to map the locations of where crimes occur, identify “hotspots”, and map problem areas. COMPSTAT has amassed a wealth of historical crime data. Mathematicians have designed and developed algorithms that run against the historical data to predict future crimes for police departments. This is known as predictive policing. Predictive policing has led to a drop in burglaries, automobile thefts, and other crimes in some cities. Write a four to five (45) page paper in which you Compare and contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets. Describe...
Words: 2044 - Pages: 9
...WEB 407 Complete Course Material(UOP) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 3 Times, Rating: A+ WEB 407 Week 1 DQs WEB 407 Week 1 Individual Assignment / Encrypted Login Page WEB 407 Week 2 DQs WEB 407 Week 2 Individual Assignment Database WEB 407 Week 3 DQs WEB 407 Week 3 Individual Assignment Database Justification Memo WEB 407 Week 4 DQs WEB 407 Week 5 DQs WEB 407 Week 5 Learning Team Assignment Web Application --------------------------------------------------------------------------------------- WEB 407 Week 1 DQs(UOP) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 0 Times, Rating: No Rating What is the importance of cookies on security, page lifecycle management, and usability? Write a 200- to 300-word short-answer response to the following: Why is it important to use standards such as Secure Sockets Layer (SSL) when managing secure data on the Internet? What do SSL and other security measures provide to users and organizations? --------------------------------------------------------------------------------------- WEB 407 Week 1 Individual Assignment / Encrypted Login Page(UOP) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: A+ Create a well-designed and aesthetically-pleasing login page. You may use a login page that you have created in a prior course. Alternatively, you may add your own basic CSS to the Login Page template provided on...
Words: 918 - Pages: 4
...marks) (b) Describe how an RFID system works. Name three disadvantages in adopting its use. (10 marks) (c) What is meant by the term grid computing ? Why has this form of computing become more popular only in the present decade ? (8 marks) (d) Distinguish between online analytical processing and data mining. (8 marks) (e) Identify the computer crime tactic used in each of the following scenario: (i) directing a Web user to a bogus web site even when he has entered a valid URL eavesdropping on the data travelling on a network flooding a server with an avalanche of service requests to crash the network (6 marks) (ii) (iii) ICT219 Copyright © 2008 SIM University Examination – January Semester 2008 Page 2 of 4 SECTION B (Total 60 marks) Answer ALL the questions in this section. Question 2 (a) The Internet offers a variety of services, such as email. Identify the service that support each of the following function: (i) (ii) (iii) (iv) transferring files from one computer to another live, interactive conversations logging onto one computer and doing work on another retrieving information using hypertext links (4 marks) (b) (i) Explain the phrase multitiered client-server computing. (4 marks) (ii) Figure Q2 below shows a client with a web browser accessing data from a company’s database. Suggest suitable names for the network components marked A, B, and C. Describe the data accessing process from a client-server perspective. A Figure...
Words: 430 - Pages: 2
...importance of data, the management issues that relate to it, and its life cycle. Other objectives include relating data management to multimedia and document management, explaining the concept of data warehousing, data mining, analytical processing, and knowledge discovery management. An Overview Section 12.1 – The Need for Business Intelligence – The section serves as an overview of Business Intelligence and its use in business. It discusses the problems associated with disparate data stores where data are not integrated into a single reporting system. The section discusses the technologies involved in Business Intelligence and the vendors involved. It also talks about predictive analytics, alerts and decision support. Section 12.2 – BI Architecture, Reporting and Performance Management – This section discusses the modes of data extraction and integration into a standardized, usable and trustworthy one. It also discusses the different types of reporting systems available to organizations, data mining, query and analysis. The section provides an insight into Business Performance Management (BPM) as a way for business managers to know if their organizations are achieving their strategic goals Section 12.3 – Data, Text and Web Mining and BI Search – This section discusses data mining technology, tools, and techniques. Information types, data mining applications, text mining, and web mining are explored. There is also a discussion of the failures of data mining. Section 12...
Words: 5712 - Pages: 23
...IA1 – EVALUATION OF THE GLOBAL IMPACT OF THE ESTONIA CYBER EVENT Sherquita Tucker CSEC655 Section 9041 Table of Contents 1. Introduction 3 2. Background and Global Impact 4 3. Vulnerabilities in Cybersecurity Policy and Practices 5 4. Advantages of Reducing Vulnerabilities for Future Attacks 8 5. Disadvantages of Reducing Vulnerabilities for Future Attacks 8 6. Advantages of Improving Security Practices or Policies 9 7. Disadvantages of Improving Security Practices or Policies 10 8. Summary and Conclusion 12 References 14 IA1 – Evaluation of the Global Impact of the Estonia Cyber Event 1. Introduction What if suddenly the safety systems of nuclear power plants unexpectedly malfunctioned, or suddenly floods of water was released atop a neighboring community due to a malfunctioning of the control systems of a major dam, or air traffic control systems of major airports was to suddenly render inoperable, or business transactions of stock exchanges or major banks stopped or vanished ? Even worse, what if it all occurred instantaneously? Would this be an idea behind a new movie thriller, or the realism of cyber war in the twenty-first century? The notation of the using computing and networking systems as an alternative method to the traditional terrorist attacks has always been a major concern. In the early 1990s, since the public debut of the Internet, not all consumers have used cyberspace with peaceful intent. This is particularly...
Words: 3346 - Pages: 14
...Applications of Data Mining A wide range of companies have deployed successful applications of data mining. While early adopters of this technology have tended to be in information-intensive industries such as financial services and direct mail marketing, the technology is applicable to any company looking to leverage a large data warehouse to better manage their customer relationships. Two critical factors for success with data mining are: a large, well-integrated data warehouse and a well-defined understanding of the business process within which data mining is to be applied (such as customer prospecting, retention, campaign management, and so on). Some successful application areas include: • A pharmaceutical company can analyze its recent sales force activity and their results to improve targeting of high-value physicians and determine which marketing activities will have the greatest impact in the next few months. The data needs to include competitor market activity as well as information about the local health care systems. The results can be distributed to the sales force via a wide-area network that enables the representatives to review the recommendations from the perspective of the key attributes in the decision process. The ongoing, dynamic analysis of the data warehouse allows best practices from throughout the organization to be applied in specific sales situations. • A credit card company can leverage its vast warehouse of customer transaction data to identify...
Words: 5855 - Pages: 24
...capabilities in SQL Server 2005 provides a management infrastructure backbone data, and applications of Microsoft Office, especially Microsoft Office Excel, provide the personnel responsible for information processing, flexible interaction with centralized and reliable data sources. In our situation, to analyze statistics information without Excel for CMP will be take a lot of days, maybe even months. By that situation it will bring a lot of disadvantages. However, the magic program Excel helps not only to analyze and make decisions faster, it can also give opportunities to make easier for simple person understand difficult formulas. There are many different ways to analyze external data and publishing them on the nodes of SharePoint, including the use of services of Excel. Depending on the specific requirements of your business, you can choose the method of data integration, which allows the administrator to more selectively create and deploy data reports and minimize the need to manage the end-user, or choose a more wide-ranging powers of users, giving them access to the data sources and the ability to create custom...
Words: 1052 - Pages: 5
...environment. This research will focus on the start of Interactive technology, products that are created specifically for the Interactive workplace, the Interactive technology that is used in education and training, how lives are being changed by te use of Interactive technology and what is needed by businesses in the future to keep pace with the ever changing environment of the workplace. Interactive technology advantages and disadvantages for corporations will be looked at. This research will also look at some ways how Interactive technologies popularity amongst business owners who are putting this technology to work in order to bring in customers and increase revenue. Let’s face it; technology has made the lives of everyone much easier. There are so many technological advances I don’t even know where to start. However there is one technology invention that has intrigued me for a long time, Interactive workspaces. The definition of Interactive is “(of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information” (Interactive, n.d.). Workspace is defined as “space used or required for one’s work, as in an office or home” (Interactive, n.d.). Has technology come this far to do one’s work for them or to augment one’s work by making it easier to accomplish? “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters”...
Words: 3204 - Pages: 13
...support of the final dissertation. The annotated bibliographic reviews contained within this paper will work to provide information that will support my future research and provide experience in garnering and explaining the salient tenants of research material. NOTE: This paper will not include proper APA formatting as citations have been bolded to ensure the professor can discern where citations begin and end. Curtis, S. K. (2012). Commitment to cybersecurity and information technology governance: A case study and leadership model. (Doctoral dissertation). Retrieved from the ProQuest dissertation and thesis database. (UMI No. 3569139) The problem as described by the author in this quantitative study is senior managers are not using web analytic technology (WAT) and there is a lack of literature describing why this is the case. The purpose of this study is to “examine how management consultants perceive WAT” (p. 22). This study has seven hypotheses. Unified theory of acceptance use of technology (UTAUT) is the conceptual framework utilized by the author. The author utilized UTAUT with independent variables of social norm, performance expectancy and effort expectancy, facilitating condition and management consultants’ behavioral intention to accept WAT and the moderators of gender, age and experience to capture behaviors related to the intention to use information technology. There...
Words: 3359 - Pages: 14
