...Alcohol Advertising Television is the number one spot where advertisements are released because of the variety of age groups that it reaches throughout the United States. “Average number of hours per week that American youth ages 12-17 watch television: 20 hours, 20 minutes,” (CERC, 1998). Although Television is the most effective way to advertise products because of how much it is consumed and how large of an audience it captures, does it attract individuals who were not intended to be targeted when it comes to alcohol advertising? Advertisements centered on alcohol have proven to attract all races, both the male and female gender, and all age groups, especially those who are underage. The marketers of alcoholic products have succeeded with these advertisements, but have also created a negative impact to many individuals that have experienced this product. Although it is clear that alcohol industries aim to only increase market share and not necessarily increase the number of underage drinkers that their commercials attract, research has stated that this is, in fact, the direct outcome. Alcohol advertising has also shown to attract low income and minority groups. The television networks are fully aware that because of this specific advertising, it could be causing greater harm then what is intended. “Alcohol marketers say they have voluntary standards that prevent them from targeting consumers younger than the legal purchase age. They claim to avoid pitches that primarily appeal...
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...Alcohol Advertising and Youth: A Measured Approach August 13, 2012 The Center on Alcohol Marketing also known as “CAMY” has conducted research on alcohol advertising and our youth. CAMY was created to monitor alcohol company marketing practices in the U.S. The exposure to our youth is through television, radio, magazines and on the internet. The research shows that alcohol companies have deliberately placed advertising where our youth is exposed instead of gearing their advertising towards legal drinking adults. Alcohol consumption among our youth is an international public health crisis. Hastings has analyzed the exposure of alcohol advertising and predicts awareness of the advertising; this leads to positive beliefs about alcohol, increased intentions among our youth to drink and higher tendencies of our youth consuming alcohol. While alcohol advertising is a risk factor for our young people, there have been few regulations implemented to keep the alcohol companies from advertising to our youth. World Health Organizations report that between 13 and 16% of countries rely on some form of self-regulation in this area. Between 2.8% and 57% have no restrictions on alcohol advertising. CAMY has completed multiple research studies by using commercial data bases, surveys, independent research and has even went as far as conducting brain imaging. CAMY’S latest work has broken down his findings by Hispanic and...
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...I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off...
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...Every year, the US spends over $2 million on alcohol advertisement (……). With this amount of money, it is no surprise that alcohol is part of our daily culture. It is almost impossible to go through a day and not see a poster, a commercial, or some form of advertisement that directly relates to alcohol. Of the advertisements that we see daily, alcohol is portrayed as a positive, stimulating, and enhancing substance. Children, which are still in the process of growing, developing, and trying to figure out who they are, can easily become victims to such ideas. This is why it is important to properly introduce the topic of alcohol early on. If alcohol was to be taught in elementary, children can be factually introduced into this topic and learn how to make rational choices in the future. In 2008, a study in television, revealed that alcohol “advertising reached 89% of youth under the legal drinking age (i.e., ages 12 to 20) an average of 436 times” (Jernigan 2010). This indicates how easily and frequently the youth can be...
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...Advertising is one of the most effective ways to promote a product. There are many ways to advertise, not just through the media; product placements in TV shows and films, and sponsorships of sporting and music events, are all advertising. Alcohol advertising and the impact it has, has been debated across many sectors. Some sectors are calling for it to be banned completely. It is the intention to discuss some of the arguments, for and against, a complete ban of alcohol advertising. The alcohol industry rely heavily on advertising to sell their products. It is estimated that £800 million is spent on advertising in the UK alone on a yearly basis (Alcohol Concern, 2013). The revenue that this advertising generates is vast, not only for the companies whose products are being advertised but also for the advertising companies, sporting events and the Government, to name but a few. If a complete ban on alcohol advertising was implemented this revenue would be lost. In contrast, the Northern Ireland Health Minister, has been reported to have said that the burden of cost due to alcohol misuse amounts to “…up to £900 million every year…” (Northern Ireland Executive, 2012), with 30% of this amount being endured by the Health and Social Care Trust. These figures are for Northern Ireland alone. The cost to the NHS nationwide is approximately £612.9 million (IAS, 2013). The Government believe that prevention and early intervention will help to reduce this cost. Sir Ian Gilmore...
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...Title Page Executive Summary Contents 1.0 Introduction Diageo plc is a multinational manufacturer and distributor of alcohol products. They are the owner of many well-known brands such as Johnnie Walker, Crown Royal, Smirnoff and Guiness. Currently, Diageo is operating in approximately 180 countries in the world. (marketline 2015) This report will aim to explain and analyze the influences of external factors and their importance to the business of Diageo and provide some critical suggestions to the organization to improve its performance. 2.0 Task 1 - A brief overview of the main external factors Diageo plc divides their international market into 5 main different segments base on geography: North America, Western Europe, Africa, Eastern Europe and Turkey, Asia Pacific, Latin America and Caribbean. In financial year (FY) 2014, the company has a significant loss to compare with FY2013: 9.2% in overall revenues, 19.9% in operating profit and 14.5% in net profit (marketline 2015). According to Ivan Menezes, chief executive of Diageo, the flop in revenues was the consequence of challenges from macroeconomics and market. (Eads 2014) The FY2014 annual report shows that there were significant declines of recorded sales in all 5 segments of the business. It is undeniable evidence that external factors create many difficulties for the business. Therefore, this report aims to explain the impact and importance of some main external factors such as economic factor, politics...
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...Q. What are the pros and cons of making alcohol illegal today? What other option can you suggest to regulate alcohol consumption apart from legislation? Give reasons for your response citing research. Answer to the student: People use alcohol for a number of reasons. Once someone addicted with alcohol they cannot stop using them. He continues to use alcohol despite numerous negative consequences. Alcohol slowly but inevitably destroyed the physical health and mental health and moral character (Baumberg B & P Anderson, 2008). It is a creature of nearly unemployment, poverty, all social problems, business failure, insanity, slums, crime, and violence (especially against children and women). It related with very real social and economic problems of with every country within the world. So that is most significant evidence against making alcohol. Misuse of alcohol has the potential to impose harm on both society and individuals through a range of social and health problems (Austin E and Weintraub M, 2006). Apart from legislation there are various significant suggestions to regulate alcohol consumption. Price is a first factor influencing the consumption of alcohol. Low alcohol prices encourage higher consumption. So regulation or taxes that affect differently lower-priced drinks may be more reducing and effective for heavy use of alcohol. A strong policy to help minimize the harms and maximize benefits of alcohol use. Alcohol policies creating a balance in a number of different...
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...ADVERTISING POLICY REGULATION AMENDMENT: THE CODE OF ETHICS, ARTICLE VII, SECTION 6, LETTER C Sionna Rose C. Avellaneda COM31 Mr. Juan Luis Z. Perlas July 26, 2014 I. INTRODUCTION If we are to think about it, advertising has been going on for a very long time. Even if there weren’t any technology used for printing and recording or shooting advertisements we usually see today, during the olden times, isn’t a merchant standing beside his cart beckoning the passersby to buy his goods or traders hanging pictures of their wares considered as “advertising”? Looking at the dictionary definition of the term, advertising is the action of calling something to the public especially by paid announcements. Yes, it has to be paid to be technically considered as advertising, but what’s important is calling the attention of the public to purchase a certain product. What advertisements present to the public is what the company/product can offer to the consumers. So if an advertisement has to show something, it has to show it completely. This is why if I were to change an advertising regulation, I would choose the third provision of Section 6 under Article VII of the Advertising Board Code of Ethics which states that, “Advertisements for alcoholic beverages should not depict the act of drinking such as the liquid entering the mouth and/or being swallowed.” This term paper aims to inform the reader about why I think this regulation should be amended; it aims to present an idea that these...
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...Alcohol regulations. Europe, USA, Russia Introduction. Within my work I am going to review part of the countries’ legislation related to the existing alcohol regulations and existing polices, conventions and its development plans. Analysis will be based on the samples of different countries: Russia, EU (different countries) and United States. There are different areas of the existing alcohol regulations: risky environments, tax and prices, market restrictions and marketing control. All of them are more or less affecting business activities in different aspects. Applicability of this report: There are a lot of different types of businesses strongly dependent on alcohol sales or alcohol production worldwide. Moreover there are a lot of international corporations which has core business linked to operations with alcohol. To be able to operate their business on the different markets they have to consider different alcohol regulation in different countries in their business models before making market enter decision and follow existing rules and respective policies updates in daily operations. The examples of this business could be: 1. Producers or importers of alcohol beverages or cosmetic. Examples of corporations - Heineken, Diageo. Strong dependency of core business on alcohol regulation 2. Distributors of alcohol beverages or cosmetic within the country. Strong dependency of core business on alcohol regulation 3. Café, bars and restaurants...
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...CHAPTER I BACKGROUND OF THE STUDY Introduction Alcohol is the drug of choice among youth. Many young people are experiencing the consequences of drinking too much, at too early age as a result, at too early age as a result, underage drinking is a leading public health problem in this country. As children move from adolescent to young adulthood, they lifestyle changes, development transition, such as puberty and increasing independent, have been associated with alcohol use. So in a sense, just being an adolescent maybe a key risk factor not only for starting to drink but for drinking dangerously. Drinking at an early age has been associated with later alcoholism and drinking problems in several countries. This has led some people to believe that delaying the age at which young people first drink alcohol might reduce the later incidence of alcohol abuse and alcoholism. That might work if drinking at age actually causes subsequent alcohol problems. ¹ __________________________ ¹ Wikipedia free encyclopedia, internet ------------------------------------------------- However, there is growing evidence that early ------------------------------------------------- ------------------------------------------------- drinking, in societies not permitting it, is not the cause, but ------------------------------------------------- ------------------------------------------------- only a symptom of...
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...enthusiasts. Commercials relating to sports have commonly been extremely successful and consumers purchase these companies products at an astounding rate. The problem I have with sports related advertisements specifically relates to the beer industry. These are some of the most profitable corporations and suck people in with multimillion-dollar commercials. These commercials are clever yet often deceitful. Beer commercials also air more frequently than that of nearly any other product. This gives viewers a constant reminder to purchase a product that, in fact, can be dangerous and detrimental to one's health. Beer commercials should be banned from televised sporting events because beer commercials make viewers believe they are dependent on alcohol consumption to enjoy watching sports. Watching televised sports is viewed as a social event. Gathering around the television with friends, living and dying with every pitch, is a rich part of the American culture and its tradition. These are the moments people look forward to. Spending time with ones closest friends while watching their favorite sports team is a way to escape the pressures of everyday life and enjoy professional sports at its finest. TV and sports have an extraordinary ability to bring people closer together as people celebrate their team’s accomplishments in real time. Corporations know Milgram 2 this to be true. Companies spend millions of...
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...under the age of 21 who use alcohol? 3. Do you know of parents or adults who permit youths under the age of 21 to consume alcohol in their homes? 4. Where do you think minors under age 21 obtain alcohol? 5. Under what circumstances is it acceptable for an adult to provide alcohol to minors under age 21? 6. What forms of advertising do you think influence alcohol use among minors under age 21? 7. If you were aware of a minor under the age of 21 who was consuming alcohol, what would you do? 8. What resources are available in your community that address alcohol use among minors under age 21? 9. Would you favor new and/or stiffer penalties for parents who serve alcohol to minors under the age of 21? What about peers over 21 who purchase alcohol for youth under the age of 21? What about bars/restaurants/liquor stores that sell to minors under age 21? 10. Do you favor driver’s license suspension or revocation for minors under age 21 who violate underage drinking laws? 11. Who do you think is most responsible for solving the underage drinking problem? Questions for Youth 1. How old are you? 2. Have you ever had alcoholic beverages like beer, wine, wine coolers or liquor? 3. How often do you drink alcohol? 4. Do you ever have five or more drinks of alcohol at a time? If “Yes”, have you done this in the last month? 5. Have you ever driven under the influence of alcohol? Been a passenger in a car with a drunk driver? 6. Do your parents permit you to drink alcohol in your home? Do your parents...
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...Czech Republic Total population: 10 554 000 ➤ Population aged 15 years and older (15+): 86% ➤ Population in urban areas: 74% ➤ Income group (World Bank): High income ALCOHOL CONSUMPTION: LEVELS AND PATTERNS Recorded alcohol per capita (15+) consumption, 1961–2010 Recorded alcohol per capita (15+) consumption (in litres of pure alcohol) by type of alcoholic beverage, 2010 Data refer to litres of pure alcohol per capita (15+). Litres of pure alcohol 20 n n n n n 15 10 Beer Wine Spirits Other All 26% SPIRITS 5 0 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 54% 20% 2010 BEER WINE Year Alcohol per capita (15+) consumption (in litres of pure alcohol) Average 2003–2005 Average 2008–2010 Change Recorded 11.8 11.8 Unrecorded 1.5 1.2 Total 13.3 ➙ ➘ ➙ 13.0 Total males / females WHO European Region 18.6 11.9 Total alcohol per capita (15+) consumption, drinkers only (in litres of pure alcohol), 2010 Males (15+) 20.2 Females (15+) 9.0 Both sexes (15+) 14.6 7.8 10.9 Abstainers (%), 2010 Males Females Both sexes Lifetime abstainers (15+) Prevalence of heavy episodic drinking* (%), 2010 Population Drinkers only Males (15+) 53.5 58.4 Females (15+) 24.9 28.8 Both sexes (15+) 38.9 43.6 2.5 2.6 2.6 Former drinkers* (15+) 5.8 10.8 8.4 Abstainers (15+), past 12...
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...Community Health Advocacy Project: Teenage Substance Abuse NUR 544 October 1, 2012 Community Health Advocacy Project: Teenage Substance Abuse The aggregates teenagers/ adolescent and substance abuse the prevalence of alcohol use among teens mixing the effects of alcohol shifts teenagers toward risky and violent behaviors. Alcohol and any substance can cause impaired judgment and slow reaction time which provides more of a detailed explanation on why major factors have teen motor vehicles crashers, homocides, suicides, and drowning’s include some type of substance. Substance abuse among teenagers has been linked to early sexual intercourse, date and acquaintance rapes, unplanned pregnancies, sexually transmitted diseases, fights and community property damage (Nissen, L. (2007). To understand the community’s perspective of the health status, the services used or required, and concerns. Data collection is needed directly from the aggregate, which can be more insightful and accurate. The survey tool that is specifically created for the teenage aggregate population contains demographics data to help the researchers to determine if there is a gap in services that are needed. The tool created would be used in focus groups according to Nies and McEwen (2011), “these can be very effective in gathering community views, particularly for remote and vulnerable segments of a community and for those with underdeveloped opinions. Focus groups can produce greater interaction and expression...
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...drank them in about 1-� hours. The Media's Effect on Underage Alcohol Abuse The Media’s Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence ...His friends took him home and put him to bed as he passed out. His BAC continued to climb to a lethal level of .44 g/100ml, as the depressant did its work. His breathing stopped and the coroner estimates that he died at approximately 4:30 AM. He died on his 21st birthday, November 5, 1998. Tragedies similar to this one happen too often. People say that the age of 21 is an age of responsibility, and one is now responsible The Media's Effect On Underage Alcohol Abuse The Media’s Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence is seen ...to drink. Well in this particular case, responsibility was not there. Having an age limit for alcohol use does nothing if individuals are not educated to use alcohol properly. Lowering the age limit to 18 will not cause any more problems that are significantly present already with the age limit of 21. In the great land of America, responsibility is a measure of one’s age. Many privileges are granted when one reaches a certain age. At age 13, you The Pivot Points Of Alcohol Consumption Control For thousands of years alcohol has been regarded by society as a temporary escape from reality and...
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