...Analysis Paper 3: Adolescent Drug and Alcohol Belinda D. Hicks Liberty University Abstract This paper offers a perspective on adolescent alcohol and drug abuse by focusing on identifying common predictors of adolescent drug, and alcohol. Alcohol and other drug use among adolescents has been a public problem for decades. However, it seems that the problem is increasing more every year. Although, some adolescents make it through these years with, on balance, more positive experiences, but as the writer indicated more negative experiences of alcohol and drugs are on the rise. Substance abuse can lead to serious problems such as poor schoolwork, loss of friends, problems at home, and lasting legal problems. Alcohol and drug abuse is a leading cause of teen death or injury related to car crashes, suicides, violence, and drowning. Adolescences experience tragic consequences and others develop chronic problems of abuse and dependence. The broad developmental themes during adolescence and the transition to young adulthood, heavy drinking and drug use increases during the transition from junior high to high school and has to potential to extend to college. The majority of young people make it through. There will also be a discussion on how the family- peers and individual characteristics/variables are correlated with drug and alcohol abuse in adolescence. There will also be review connections between each system risk factor and...
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...Module 4: The External Environment Case Study: The Pub: Survive, Thrive or Die? MGMT 5135 Fall2012 Team 2 September 23, 2012 Team Members Conway, Ashley Heasty, Mark Johnson, Laura McDonald, Adrian Sarkis, Christine Business Goals The Pub, officially known as the Tantramarsh Club, was located in the basement of the University Center at Mount Allison University in Sackville, New Brunswick, Canada. The Pub operates as a separate nonprofit organization from the university, but it must comply with the university’s lease agreement and “not create an adverse reflection of the university”. The 15-17 members of the Board of Directors for the Pub include students, administrators, alumni, faculty, and other university representatives. The pub employed two full time managers and the remaining 20 staff members are part-time student employees. The Board meeting of April 2008 presented manager Jonathan Clark with two challenging tasks. The Pub was going to be relocated to a new University Center closer to downtown Sackville in August 2008 and Clark needed to present the Board with the design plans for the Pub’s interior layout and a new business model for operating. The Pub had been operating at a loss for the past five years and was heading toward bankruptcy. The University was going to be responsible for construction of the new University Center and costs related to relocating the Pub. However, the Pub would be given loan by the university to buy new equipment...
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...conditions. These include the social, behavioural, environmental and economic conditions that are the root cause of poor health, wellbeing and illness such as education, income, employment, working conditions, social status. Health promotion builds on existing strengths and assets and it uses multiple, complementary approaches to promote health for the individual, community and population as a whole. There are three main approaches to health education. The approaches have been used to as a way to improve the health of individual. The three approaches are, the social marketing approach, roles of mass media and community development approach. There are many different ways of approaching promoting health education such as, planned campaigns and advertising. This has the advantage of targeting a wide target audience and may be tailored to meet specific objectives. In the world we live...
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...Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment, the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research of the Smirnoff Ice market place and assessing the Smirnoff Ice Marketing Plan, the writer of this article tried to provide answers to the questions like: why is the marketing planning process an important tissue, who makes the strategic marketing decisions, what information are used in the strategic planning process, who sets objectives and marketing mix strategies etc. Finally, the paper offers the conclusions and recommendations by summarizing the article findings, highlighting most important topics discussed. Key words: marketing plan, marketing planning process, Smirnoff Ice, marketing mix : 1. Introduction Planning is an important process which exceeds its basic role as the tool for the business decision making. According to Drucker (1955), planning is concerned with development of strategies based on an organization’s assessment of the marketplace and perceptions of managerial expectations and organizational capability. Marketing planning is an essential management process as it affects every aspect of organizational...
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...Effective Negative Media Advertising in Public Health ‘Negative Advertising’ is an effective way to influence behavioral changes among general public, but it has only been limitedly used in public health media campaigns. Nevertheless, as public health more and more focuses on non-transmissible disease prevention, negative advertising could be more extensively used. This analysis takes into consideration, a descriptive case from tobacco control. Taking into account internal tobacco industry documents, surveys and tentative data and taking into consideration socio-political reasons, it is described tobacco industry and public health research on the American Legacy Foundation’s ‘‘truth’’ campaign, a key example of effective use of negative advertising in the service of public health. The tobacco industry described that the most effective advertisements run by Legacy Foundations “truth’’ campaign have been negative advertisements. Though the tobacco industry’s own study suggested that these negative ads acknowledged and effectively branded the cigarette as a harmful consumer product rather than focusing only on tobacco companies, some people accused Legacy of defaming it. Public health researchers have confirmed the effectiveness of the ‘‘truth’’ campaign in reducing smoking initiation. Research on political advocacy indicating the value of negative advertising has been only used rarely in the development of public health media campaigns, but negative advertising can easily communicate...
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...Alcohol plays too significant a role in society today and should be an after thought as opposed to the most essential addition to any social event. Alcohol creates numerous social, economic, and health problems that could very easily be stopped if it played a less influential role in every day events. The use of alcohol is prominent in, but not limited to three social circles that include students, family groups, and religious gatherings. Experts have much to say about alcohol use and abuse in these three categories, including all of the negative aspects of drinking. Social drinking is a common occurrence around America. Whether it is after work or after a football game, white collar or blue, two-thirds of the American population sit down at least once a week to enjoy an alcoholic beverage (Med.unc.edu). Many of these people do not realize that drinking is what leads to uncontrolled behavior, drunk driving, and in the long run, addiction. They are thinking only of the short-term effects, not the negative long-term consequences. People who regularly turn to alcohol eventually begin to neglect their families and other responsibilities, consequently wrecking the lives of loved ones and their own as well. While the lasting negative effects of alcohol use are spewed daily through the media, the problems will not stop until society completely understands how alcohol can indeed pose a serious threat to the nations social welfare. Alcohol has an adverse effect on the economy. The...
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...File Federal taxes FREE, before 4/18! TurboTaxSponsored Learn more dragt r Apr 5, 2016, 5:02 PM From Me Details The American wine industry is a stable and present market in the United States with room to grow. The wine industry began with the first settlers and has persevered for centuries. There are three classifications of wine: Red, White, and Blush, and table wine (a wine containing 7% to14% alcohol traditionally consumed with food) is the most popular and fastest-growing type of wine consumed. Even though wine is produced virtually everywhere in the U.S. the wine producers in California have the largest economic impact of $30 billion. Wine sales have risen in the last ten years from 11.7 billion dollars to 19 billion dollars. The Alcohol, Tobacco, and Firearms division of the Internal Revenue Service, at 8%, which is around $1.07 per gallon, heavily taxes these sales. Technological impacts have allowed winemakers to help control the quality of the wine from the vine to the liquor store. The wine industry contains high barriers to entry due to high costs of land and building manufacturing facilities. Product differentiation is quite vast, being able to make several different types of wine varieties. The value of the wine varies year to year and is often set by the opinions of a few wine experts. The economies of scale in the wine industry have the greatest impact on the cost of land for grape growing. This because the type of land needed to produce quality wine is...
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...IV-SINGAPORE MRS.SACOPLA INTRODUCTION Alcohol may be the world's oldest known drug. Fermented grain, fruit juice and honey have been used to make alcohol (ethyl alcohol or ethanol) for thousands of years. The production of products containing alcohol has become big business in today's society and the consumption and abuse of alcohol has become a major public health problem. The effects of alcohol abuse range from a mild hang over to mass destruction, disease and deaths on a huge scale. Alcohol use in moderation has little or no ill effects either for the user or those around them. But the misuse of what has become one of the world's most dangerous drugs takes a devastating toll on both the drinker and on society as a whole. Most agree that the occasional alcoholic drink never hurt anyone. The real danger lies in binge drinking and the development of a tolerance to alcohol, which causes the drinker to consume every greater quantities of booze in a bid to regain that original but elusive feeling of well being. PROBLEM Attached is a comprehensive community-based primary prevention plan for reducing high-risk and underage alcohol use in a community. Though it is important to realize that any effort to be comprehensive will always be lacking some components, the strategies/activities/tasks listed are possible examples of what could be undertaken to reduce high-risk and underage alcohol use. This plan is intended as a guide for local communities...
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...IV. Corporate Culture What is this powerful force called “organizational culture” that can determine success or failure in an acquisition and merger. It has been defined in various ways that to work with the culture of an organization is to work with all aspects of a company. “It is the traditions, shared beliefs, and expectations about how individuals behave and accomplish tasks in organizations (Cartwright & Cooper, 1993).” All organizations have a culture, and consistent set of beliefs, shared by most of the members of the organization about how people should behave at work and what tasks and goals are important. The culture also includes and is shaped by the pattern of successful internal responses to adapt to external threats and issues. Since, the culture is results of past successes it will resist change even though a change in the environment, specifically a merger or acquisition, might impose a change in the culture. Economic globalization is viewed by some as the best hope for world stability, by others as the greatest threat. But almost everyone accepts that businesses of all types must embrace it. Organizational culture is a big aspect to globalizations. For recent years more and more international companies has merged. There are very successful acquisitions and mergers, but on the other hand, there are also unsuccessful mergers due to the differences of corporate culture. Some factors of the difference of corporate culture that firms need...
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...afterwards. The primary aim of this project is to generate profit for a local charity and to also raise awareness of the charity. The evening should also be enjoyable as a way to thank the community for their continuous support of the charity. Profits can be counted almost straightaway after the event and depending on the amount the success can be measured, whereas raising the profile of the charity is more difficult to measure and may take months to become quantifiable. How enjoyable the evening is can also be difficult to assess but feedback is important to allow the charity to progress and so it can be taken on board when planning future events. Thus handing out surveys as attendees leave could prove helpful those on the mailing list should also be contacted and asked their opinion and what they would like to see from the charity in the future. Thus, the main criteria for this project are to: * Increase charity funds * Increase the profile of the charity * Provide an enjoyable night for all those who attend * Keep costs to a minimum Task Breakdown The venue has been selected, but it is still to be booked and confirmed, it is a community hall with a maximum capacity of 500 people which will provide tables, chairs and the use of the bar. This venue proved most suitable...
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...Entry Strategy Australia has nearly 1,200 franchise systems, with more franchising outlets per capita than the United States, and has been referred to as the “Franchising Capital of the World”. For many Australians, owning and operating their own business is a lifelong dream, and franchising is a relatively low-risk way to achieve this goal. This form of business is fast-growing, and more than 400,000 Australians are employed as a result of franchising (Vucic). Since 2010, franchising has grown by 15%, which can be attributed to the enactment of specific and compulsory legislation that governs franchise relationships (Baybridge). There are different forms of foreign franchising in this Australia; however, we believe direct franchising is the best option because it provides ultimate control of the franchise network as the two parties involved will have a direct relationship. It also allows for the direct supply of products or allowances made to source own supply. Cultural barriers will have to be worked out to provide adequate training and a third party advisor can help with local customs and commercial practices (Baybridge). Australia has many channels of support for this form of business as more and more companies emerge that aide in franchisee training, franchise system development, public relations and marketing (Vusic). The Franchise Council of Australia provides key aspects of franchise decision making, management, and practices from experts in their field (FCA). ...
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...The Indian food and beverage industry (not including alcoholic beverages) was valued at approximately $200 billion in the year 2007, according to a FICCI-Technopak study, and is expected to grow to $300 billion by 2015. Of course, not all of this produce goes in for processing, and the food processing industry is therefore estimated at a smaller $70 billion. Beverages, primarily packaged tea and coffee, milk-based packaged drinks, carbonated drinks and fruit-based drinks account for a small proportion of the industry, a little more than $6 billion. The food and beverage industry is considered a priority sector by the government, since it has potential for generating employment in both urban and rural areas. According to the India Brand Equity Foundation (IBEF), the industry already employs over 1.6 million workers directly, besides its impact on other sectors such as agriculture, logistics and retailing. The food and beverage industry covers many sectors, and the Ministry of Food Processing has broadly divided into the following areas: Dairy processing, Fruits & Vegetable processing, Grain processing, Fish, meat & poultry processing and lastly, Packaged goods such as beverages, snacks, bakery products, convenience/ready-to-cook foods. Currently, many units in the food processing industry work in the unorganised sector, but the share of organised industry is expected to grow, gradually. The packaged food, industry is expected to be a significant contributor to this growth...
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...Existing approaches of measuring the brand equity 1 Research Background 3 Analysis of findings 4 Awareness 4 Knowledge 5 Familiarity 5 Relevance 5 Image attributes 5 Purchase consideration 6 Preference 7 Satisfaction 9 Perceived Quality 9 Research Limitations 10 Conclusion 10 Bibliography 12 Appendix. Questionnaire 14 Existing approaches of measuring the brand equity Brand equity itself and different methods of measuring it have been highly debated by marketing scholars, especially in the past two decades, when it was admitted that brand could be considered as one of the company’s intangible assets (Kapareliotis and Panapoulos, 2010). One of the most debatable issues was how to define the brand equity, since for different stakeholders brand equity has different meanings (Wood, 2000; Atelgan et al., 2005). Though the scholars rarely agree on the number and the types of the perspectives brand equity can be viewed from, Cobb-Walgren et al. (1995) and Wood (2000) agree that brand equity can be discussed mainly from four perspectives: perspective of investor, manufacturer, retailer and consumer. Feldwick (1996) summarized all of the approaches of understanding the brand equity and gave 3 definitions, which cover all the brand equity’s perspectives: • “the total value of a brand as a separable asset ± when it is sold, or included on a balance sheet; • a measure of the strength...
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...HIER Harvard Institute of Economic Research Discussion Paper Number 2097 Paternalism and Psychology by Edward L. Glaeser December 2005 HARVARD UNIVERSITY Cambridge, Massachusetts This paper can be downloaded without charge from: http://post.economics.harvard.edu/hier/2005papers/2005list.html The Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=860865 Paternalism and Psychology Edward L. Glaeser† Does bounded rationality make paternalism more attractive? This Essay argues that errors will be larger when suppliers have stronger incentives or lower costs of persuasion and when consumers have weaker incentives to learn the truth. These comparative statics suggest that bounded rationality will often increase the costs of government decisionmaking relative to private decisionmaking, because consumers have better incentives to overcome errors than government decisionmakers, consumers have stronger incentives to choose well when they are purchasing than when they are voting and it is more costly to change the beliefs of millions of consumers than a handful of bureaucrats. As such, recognizing the limits of human cognition may strengthen the case for limited government. INTRODUCTION An increasingly large body of evidence documenting bounded rationality and non-standard preferences has led many scholars to question eco1 nomics’ traditional hostility towards paternalism. After all, if individuals have so many cognitive difficulties then...
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...first-year sales totalled $8,000. In 1972 BRS changed its name to Nike, named after the Greek winged goddess of victory. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon. With 1,500 employees working at the Laakdal Customer Service Centre, Belgium has the most employees of any EMEA (Europe, Middle East and Africa) country. The Netherlands is a close second, with 1,200 employees working at the European HQ in Hilversum. Nike is the number one athletic footwear company in the US and the number two American brand in terms of name recognition among overseas consumers, a status shared with IBM and second only to Coca-Cola. This high degree of recognition is probably one of the main reasons Nike has been so immensely successful. For the 2001 fiscal year sales in the US were $4,819m, up 2% from 2000. 51% of Nike revenue is generated by sales in the US. In Europe, sales were $2,585m, up 7% from 2000. Despite their healthy levels of growth, analysts forecast a change in Nike’s future. Although the company remains well managed, experts feel the company will have to work harder to grow in the future. Consumers are becoming less than enthralled with...
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