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Advertising Brand Messaging

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| I.M.C. Assignment One | | | Owner | |

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I.M.C. Assignment One

McDonalds Egg McMuffin Whaat Commercial: http://www.youtube.com/watch?v=PxbU7UX_XDM McDonalds competitive advantage focuses on the 290 calories that their breakfast sandwich has in comparison to other well known fast food establishments.
The McDonalds ad is effective in conveying the message of it calorie count by repeating it three times verbally and a forth displaying the figure 290 beside the breakfast sandwich. By doing this it drives home the point that McDonalds still has the lowest calorie breakfast sandwich among many of its competitors.
Samsung Curved Ultra High Definition Television (UHD) Web Page: http://www.samsung.com/ca/promotions/2014CES_UHDTV/
Video: http://www.youtube.com/watch?v=s_jJ3zPftcM
Samsungs efforts to keep invigorating the television market continues with their latest innovation; curved television set with UHD capabilities.
Samsung's competitive advantage with this new model of television is the UHD display up to four times the clarity of 1080p resolution. Its curved form factor and unique design makes the bezel and support frame of the television virtually undetectable by the person watching the screen. The curved screen gives videos a presence not felt on flat screens along with a wider field of view. This creates a panoramic effect that makes the display seem larger than it is and draws viewers in more to the experience.
The ad and various videos are effective in showing all the bells and whistles their new line of televisions have over the competition. Samsung has developed technologies that will be unique to their brand of televisions.

The Neptune Pine smartwatch Website: http://www.neptunepine.com/ The Pine smartwatch has been developed by a Canadian teen from Montreal. He raised the funds for the development of the smartwatch by using crowd funding website kickstarter.com. The Pine smartwatch major competition in this space from Sony, Samsung & Apple.
Pine's competitive advantage comes from its design and features; The Pine smartwatch has a larger screen than most of its competitors, this allows for easier use when searching the web, launching apps, and making calls. The watch also takes its own SIM card so it's not dependent on a smartphone for a wireless connection. It can also connect to WiFi networks.
The website along with the video displaying the features of the Pine smartwatch is effective and peaks your interest as a consumer. This is a new and developing space in the smart technologies industry, and could be a game changer.

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