...time for you to make a decision. If you are finished reviewing this scenario, close this window and return to this Week's You Decide tab, in e-College, to complete the activity for this scenario. You can return and review this scenario again at any time. Scenario Aero Motors, a subsidiary of GenMax world-wide, has a great reputation for producing high-end, luxury cars for primarily the European and Asian markets. The flagship model, the Pinnacle, starts at $50,000 and goes up from there. While the cars enjoy a devoted following and great customer reputation in those markets, the sales of the cars have never taken off in the U.S., primarily because the cars were not attractively priced and had a very limited service and dealer support system in the U.S. There is no real following for the cars in the U.S., and most U.S. consumers have never seen one. Those people who do own the cars in the U.S. are extremely devoted and have clubs and associations such that owning a Pinnacle is a lifestyle decision into which an owner can build a lot of social status. Now, Aero has access to a leading market technology that will allow them to build very fuel efficient automobiles in the compact and subcompact range. The cars can be produced and sold in the $15,000-$20,000 range. GenMax has decided to attempt to penetrate the U.S. and North American markets with these new cars. Your task is to decide what branding strategy to use, how to organize the U.S. unit, and even to decide how to...
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...Scenario Aero Motors, a subsidiary of GenMax world-wide, has a great reputation for producing high-end, luxury cars for primarily the European and Asian markets. The flagship model, the Pinnacle, starts at $50,000 and goes up from there. While the cars enjoy a devoted following and great customer reputation in those markets, the sales of the cars have never taken off in the U.S., primarily because the cars were not attractively priced and had a very limited service and dealer support system in the U.S. There is no real following for the cars in the U.S., and most U.S. consumers have never seen one. Those people who do own the cars in the U.S. are extremely devoted and have clubs and associations such that owning a Pinnacle is a lifestyle decision into which an owner can build a lot of social status. Now, Aero has access to a leading market technology that will allow them to build very fuel efficient automobiles in the compact and subcompact range. The cars can be produced and sold in the $15,000-$20,000 range. GenMax has decided to attempt to penetrate the U.S. and North American markets with these new cars. Your task is to decide what branding strategy to use, how to organize the U.S. unit, and even to decide how to brand and name the cars. They are asking you to develop the strategy, and how to develop the relationship with Aero in the U.S. market – basically run the show! Your Role You are the new Director of Business Development for Aero Motors, a subsidiary of GenMax...
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...Consumer Behavior – Week Three 1/25/2015 Aero Motors has been trying to make their way into the US market, and now they have come up with the idea to come out with a compact car that could compete in the current market. Aero motors new compact car model is called the Horizon, because this name gives the impression of the new and improved future. The Horizon would be fairly easy to advertise for because the car could have a trademark picture of it riding into the sunset or television commercials with this new innovative thing and a classic feel good song could be playing as the car rides off into the sunset. Aero motors has been a proven successful company in European markets however, to become successful in the United States a decision needs to be made about branding strategies and whether the company will go-it-alone or will decide to begin as a partnership. Here are a few pros versus cons to help decide on which would be the best option. Go-It-Alone The new fuel efficient compact car would cost around $15,000 and $20,000 and be competing with the Toyota Camry, Honda Civic, Ford Focus, Chevy Cruise and other popular compact cars. The customers will be lower to upper middle class people who are looking for fuel efficiency to commute for work or school. Pros More control over business decisions Increased productivity because you don’t have to go over and clear ideas with anyone else before making decisions. More personal comfort...
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...Windows® vs. Linux It was inevitable that operating systems—and computer system in general—at least in the year 2012, are not anything like those envisioned by science fictionists, novelists, and screen writers of the early and mid 20th century. For the most part, they saw computers as a single entity one system controlling everything, like a giant brain reaching out and serving each end-user anonymously. And there were surely no “blue screens of death.” Computers today come in hundreds of flavors. Let’s say you want a tablet instead of a keyboard, no problem. Need to run a multi-million dollar company with an extensive database from home? No problem. Interfaces and operating systems and software applications and hardware upgrades and I/O devices provide each and every person on the planet a customized computer experience. We should thank capitalism for many of the technological advances that have come about over the past fifty years. After all, money has a tendency to flow to the products that make our lives the most enjoyable. Three of the most notable advances in computer history are servers (formerly known as mainframes), Microsoft Windows, and the Linux operating system. Each one in its own right could fill volumes. However, the objective of this paper is to simply highlight a few of the most prominent features each of these advances has to offer. We will start with the most notorious MS Windows®. Microsoft has been in the computer industry...
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...NT1230 MIDTERM EXAM Name:___________________Date:______________________ 1. How do you install Window7 . Turn on the computer and computer and insert the windows 7 installation disk into the DVD drive. Press any key to boot from the dvd. The computer switches to the windows graphical interface and the Install windows page appears.using the drop down lists provided,select the appropriate language to install, time and currency format, and keyboard or input method and then click next.Click the install now button . select the I accept the license terms check box and click next .click the custom (advanced) option.From the list provided , select the partition on which you want to install windows 7 or select an area of unallocated disk space where the setup program can create a new partition. Then click next . the installing windows page appears.after several minutes, during which the setup program installs windows 7, the computer reboots twice and the setup windows page appears. In the type a user name text box, enter a name for the first user account on the system. In the type a computer name text box, enter a name, no more than fifteen characters long.click next to continue. In the type a password and retype your password text boxes, enter a password for the user name you specified earlier.In the type a password hint text box, type a phrase to remind you of the password . click next to continue . in the product key text box , type the key code supplied with your copy of windows...
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...UNIVERSITY OF TECHNOLOGY, JAMAICA SCHOOL OF BUSINESS ADMINSTRATION ECO 1001: INTRODUCTION TO MICROECONOMICS TUTORIAL #1 1. Which of the following is the best definition of economics? a) The study of how individuals and societies choose to use the scarce resources that nature and previous generations have provided. b) The study of how consumers spend their income. c) The study of how business firms decide what inputs to hire and what outputs to produce. d) The study of how the Jamaican government allocates tax dollars. 2. Competitive behaviour a) occurs as a reaction to scarcity. b) occurs only in a market system. c) occurs only when the government allocates goods and services. d) always generates waste. 3. Which of the following can be classified as microeconomics or macroeconomics? Why? a) Research into why the growth rate of total production (in Barbados) increased during the1990s. b) A theory of how consumers decide what to buy. c) An analysis of IBM’s share of the personal computer market in Jamaica. d) Research on why interest rates were unusually high in the late 1970s and early 1980s. 4. Discuss whether each statement is an example of positive economics or normative economics or if it contains elements of both positive and normative economics: a) An increase in interest rates will lower the growth rate of the Jamaican economy. b) The 1990s was...
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...Windows 7 What is “windows 7”? Most Recent version of Microsoft Windows Operating system. Windows 7 was released to Manufacturing on July 22,2009, and reached general retail availability on October 22, 2009. Benefits of Windows 7 Performance : Windows 7 starts, shuts down, and resumes from Standby faster than earlier versions of Windows. Reliability : Reliability improvements in Windows 7 include a Fault Tolerant Heap that resolves common memory management issues. Application Compatibility : A key engineering goal for Microsoft is that software that runs on Windows Vista will run as well or better on Windows 7. Device Compatibility : As with software, Microsoft set an engineering goal that devices that work with Windows Vista will also work with Windows 7—and has greatly expanded the list of devices and peripherals that are being tested for compatibility Security: Windows 7 delivers new capabilities to better protect security and privacy, and makes existing security features such as User Account Control and Windows Defender easier to use. Improved Battery Life : Improvements to power management in Windows 7 will help extend the battery life of your mobile PC. More benefits of Windows 7 1. Get quicker access to all of your stuff 2. Manage open windows more easily 3. Quickly find what you’re looking for 4. Share files and printers among multiple PCs 5. Stay entertained effortlessly 6. Easily create and share movies 7. Connect to networks...
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...INTRODUCTION Air blue is a private Pakistani airline based at Jinnah International Airport Karachi. It started its operations on May 24, 2004. It was the first private carrier of Pakistan to operate the Airbus A320 when it initially started. Air blue has been expanding rapidly despite experiencing competition from the other three airline operators in Pakistan. The airline mainly flies on domestic routes plus internationally to Dubai International Airport and also has plans to fly to the Gulf, UK, and USA. MISSION STATEMENT Air blue will be recognized as the most progressive enterprise in the transportation business. We will offer our customers cost effective transportation service within geographical areas and market segments that can benefit from our services and will insure a return on investment and growth rate consistent with current management guidelines. VISION STATEMENT Our vision is to make Air blue the most admired airline in the world. * Ensuring safety comes first * Providing Service Straight from the Heart * Encouraging product leadership * Delivering superior financial returns * providing rewarding career opportunities SWOT ANALYSIS of AIR BLUE: The SWOT analysis is the process of analyzing organizations and their environments based on their strengths, weaknesses, opportunities and threats. This includes the environmental analysis, the process of scanning the business environment for threats and opportunities, which is considered...
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...their operations with profitability. Earlier days, much of the service operations were handled by third parties. Companies have identified that after-salesservice is a significant source of revenue for the organization. With this paradigm shift and change in the culture, Rolls Royce pioneered and conceptualized ‘Power by the Hour’, an after-sales-service program that helps focus customer in their core business activities & offers peace of mind. In order to achieve this, Rolls Royce had to restructure and revamp its various operations including vertical integration of various divisions. The after-sales services provided by Roll-Royce helped its customers reduce maintenance costs and downtime. The service also enabled the company to improve its aero engine designs and build good relationships with customers. Moreover, the company gained a steady long-term revenue stream from the maintenance contracts. Analysts felt that the service strategy adopted by the company strengthened its position considerably in the highly volatile aerospace industry. Date 29-07-2011 Rolls Royce – Power By the Hour 2 Contents ....................... 1 Executive Summary ........................................................ 1 Contents ......................................................................... 2...
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...collaboration on in‑Service issues Fuel conservation Strategies: Descent and Approach AERO cover photo: 777 APU exhaust bay. AERO contents 03 building better communication Four years ago, we reintroduced AERO magazine in response to a boeing customer support survey. late last year, we went back to you to find out how well we are doing. 07 New Air Traffic Surveillance Technology Air traffic service providers and regulators are moving toward airspace and flight operations to enable greater flexibility and adaptability along with assuring improved traffic flow, capacity, efficiency and safety. A key part is the transition from radar to ADS‑b surveillance. 07 15 complying with the Aging Airplane Safety rule new materials help operators comply with the u.S. Federal Aviation Administration’s new rule on aging airplane safety. 21 15 new tool for collaboration on in‑Service issues 21 boeing introduces a new collaboration platform that integrates two previous elec‑ tronic bulletin boards in a single application and includes a number of new features. 25 Fuel conservation Strategies: Descent and Approach 25 www.boeing.com/c o m m e r c i A l / A e r o m A g A z i n e the descent and approach phases of flight are the flight crew’s final opportunities to reduce fuel consumption. i s sue 38_ q u arter 02 | 2010 01 AERO Publisher Design Cover photography Editorial Board Shannon Frew methodologie ...
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...1. A friend has asked you which version of Windows 7 should be purchased to start a new multimedia-based home entertainment system. Your friend will not require business support features, but will require support communicating with an Xbox 360. Which version of Windows 7 do you recommend? a. Windows 7 Ultimate b. Windows 7 Home Basic c. Windows 7 Home Premium d. Windows 7 Enterprise 2. Windows 7 supports only cooperative multitasking. True or False? 3. The Graphics Processing Unit is a hardware component capable of quickly drawing items to the screen. 4. A graphics card capable of running the Aero Theme must have drivers certified to which standard (select two)? a. DirectX b. WDDM c. WDF d. WDM e. Vendor 5. All device drivers are considered safe to install if they are _____ by Microsoft. a. compiled b. certified WDDM c. digitally signed d. reviewed by WHQL 6. You are considering purchasing a USB microphone. You are not sure it is compatible with Windows 7. What type of logo should you look for on the product packaging? a. WHQL b. compatible with Windows 7 c. WDDM driver d. Vendor certified e. Ultimate 7. Your workstation is running Windows 7 Professional and you decide to share a folder on your computer. Twenty-two? people in your office are trying to connect to that folder at the same time over the network. The first 20 people can connect, the other two cannot. To fix this you could _____. a. buy a computer, software, and licenses...
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...SU HAN CHAN KO WANG HONG KONG DRAGON AIRLINES LIMITED (A): DETERMINING THE COST OF CAPITAL In early January 2006, a taskforce at Hong Kong Dragon Airlines (“Dragonair”) led by engineering manager John Walters and finance manager Bevis Ho was formed to evaluate ways to replace a spare engine that had been determined to be beyond economic repair (“BER”).1 A few potential options were on the table: either to purchase the engine outright or to lease the engine via a direct lease or a sale-and-leaseback arrangement. In order to assess and compare the attractiveness of each option, the taskforce first had to determine the appropriate discount rate to use. Dragonair: Company Background2,3,4 Hong Kong-based Dragonair was founded in May 1985 as a wholly owned subsidiary of Hong Kong Macau International Investment Co by local industrialist K.P. Chao. The airline started operations in July 1985 with a Boeing 737 and service between Hong Kong and Kota Kinabalu in Malaysia. With a fleet of only one aircraft, Dragonair was known in its early days as the “when-it’s-in-the-air-there’s-nothing-on-the-ground” airline. After much effort by Chao to rally support from both the Chinese central government and the British government, Dragonair began service to Phuket and six cities in mainland China in 1986. In 1990, CITIC Pacific, the Swire Group 5 and Cathay Pacific Airways (“Cathay Pacific”) acquired an 89% stake in Dragonair. After the acquisition, Cathay Pacific transferred...
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...installation, we must first plan the installation process. When you run the Windows 7 Setup program, you must provide information about how to install and configure the operating system. Thorough planning can make your installation of Windows 7 more efficient by helping you to avoid potential problems during installation. An understanding of the configuration options will also help to ensure that you have properly configured your system. Here are some of the most important things you should take into consideration when planning for your Windows 7 installation: * Check System Requirements * Check Hardware and Software Compatibility * Determine Disk Partitioning Options * Complete a Pre-Installation Checklist Microsoft states the minimum recommended specs for Windows 7: * 1 GHz 32-bit or 64-bit processor * 1 GB of system memory * 16 GB of available disk space * Support for DirectX 9 graphics with 128 MB memory (to enable the Aero theme) * DVD-R/W Drive * Internet access (to activate and get updates) ------------------------------------------------- 32-bit or 64-bit Version? You need to decide whether to install the 32-bit or 64-bit version of Windows 7. The Windows 7 installation disc package includes both 32-bit and 64-bit versions of Windows 7. Basically, the 64-bit version of Windows handles large amounts of random access memory (RAM) more effectively than a 32-bit system. So if you plan on using Windows 7 on a computer with more than 3 GB...
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...an important aspect with respect to the airports since it determines the ground time of an aero plane. Aircraft fuelling can take up to 90 minutes of ground time. Hence, precise planning and allocation is absolutely essential. Once a flight lands in an airport it has to be refueled for the next flight. The quantity of fuel required depends on the distance it has to travel to reach the next station and type of flight. Aviation fuel is a specialized type of petroleum-based fuel used to power aircraft. It is generally of a higher quality than fuels used in less critical applications such as heating or road transport, and often contains additives to reduce the risk of icing or explosion due to high temperatures, amongst other properties. Aviation fuels consist of blends of over a thousand chemicals, primarily Hydrocarbons (paraffins, olefins, naphthenes, and aromatics) as well as additives such as antioxidants and metal deactivators, and impurities. Principal components include n-octane and isooctane. Like other fuels, blends of Aviation fuel are often described by their Octane rating. Avgas is sold in much lower volumes, but to many more individual aircraft, whereas Jet Fuel is sold in high volumes to large aircraft operated typically by airlines, military and large corporate aircraft. [3] Aviation fuel is often dispensed from a tanker or bowser which is driven up to parked aero planes and helicopters. Some airports have pumps similar to filling stations...
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...Installation As with any OS installation, we must first plan the installation process. When you run the Windows 7 Setup program, you must provide information about how to install and configure the operating system. Thorough planning can make your installation of Windows 7 more efficient by helping you to avoid potential problems during installation. An understanding of the configuration options will also help to ensure that you have properly configured your system. Here are some of the most important things you should take into consideration when planning for your Windows 7 installation: * Check System Requirements * Check Hardware and Software Compatibility * Determine Disk Partitioning Options * Complete a Pre-Installation Checklist Microsoft states the minimum recommended specs for Windows 7: * 1 GHz 32-bit or 64-bit processor * 1 GB of system memory * 16 GB of available disk space * Support for DirectX 9 graphics with 128 MB memory (to enable the Aero theme) * DVD-R/W Drive * Internet access (to activate and get updates) 32-bit or 64-bit Version? You need to decide whether to install the 32-bit or 64-bit version of Windows 7. The Windows 7 installation disc package includes both 32-bit and 64-bit versions of Windows 7. Basically, the 64-bit version of Windows handles large amounts of random access memory (RAM) more effectively than a 32-bit system. So if you plan on using Windows 7 on a computer with more than 3 GB or RAM, I would strongly...
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